Renata Centurion, Managing Partner, Director at Winning by Design. This speaker from the Demand Gen Summit discusses what Winning by Designs' go-to-market strategies are. To stay current on our latest events, follow us on Linkedin. Useful Timestamps:1:05 - Importance of cloud infrastructure and internet SaaS.6:25 - Principles of go-to-market.9:18 - building sustainable growth.11:33 - CRM information workload, test results, and building a machine for effective CRM.12:22 - Importance of common language and standardized data.17:35 - principles for market strategy, growth building, cost, quality, and implementation.18:19 - Closing Remarks.
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19:27
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19:27
Webinars That Wow: Strategies for Engaging Structures and Dynamic Framework
Ollie Whitfield, Marketing Team Lead at VanillaSoft. This speaker from the Demand Gen Summit discusses how to strategically plan out webinars that maintain engaging structures for audience members. To stay current on our latest events, follow us on Linkedin. Useful Timestamps:1:19 - Attention retention strategies are presented. 3:24 - 3 points of view, segment planning for webinars.5:03 - Dive into specific topics on how to engage webinar audiences.6:05 - Content planning for follow-ups.8:09 - Different modes of video content.10:11 - Maximizing content output by repurposing webinar content. 10:44 - Utilizing video clips for social media13:21 - Leveraging user-generated content.15:26 - How to structure webinar content to maintain flow and engagement. 19:24 - Resolving disagreeing points of view. 22:18 - Closing Remarks.
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23:11
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23:11
3 Ways to Effectively Engage with Executive Level Prospects
Peter Strohkorb, Founder & CEO of Peter Strohkorb Sales Advisory. This speaker from the Demand Gen Summit discusses how salespeople can effectively engage with executive level prospects. To stay current on our latest events, follow us on Linkedin. Useful Timestamps:0:53 - Introduction.2:50 - Ineffective communication strategies like pitch slapping and spamming.10:36 - Identifying interests of the target audience, where they hang out online or in person.18:14 - Ways of engaging with senior executive buyers, discussing business opportunities and risks. 25:31 - How to improve the sales process.27:24 - strategies for presenting proposals to gain advantage.31:53 - How important is consistency in business?33:48 - Sales funnel checklist, identifying gaps, and strategies for engaging buyers.35:38 - Closing Remarks.
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36:18
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36:18
Megadeals in the Enterprise SaaS Space
Christopher Engman, Co-Founder & Managing Partner at Megadeals. This speaker from the Demand Gen Summit discusses how Megadeals performs in the enterprise Saas space. To stay current on our latest events, follow us on Linkedin. Useful Timestamps:1:06 - Market volumes and the dominance of certain companies.2:14 - Cross-functional decisions, complex offerings, and complex customer organization structures.8:34 - Understand top companies in specific industries.11:26 - Key initiatives of top companies.13:36 - Challenges faced by salespeople in unproven categories.14:09 - High win rates in finite markets. 15:58 - Focus on mimicking normal behavior in social selling.22:34 - Closing Remarks.
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24:02
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24:02
B2B Buyers' Journey: How Sellers Can Align and Win
Kris, Revenue Growth Leader at WINsights. This speaker from the Demand Gen Summit discusses how sellers can better align to close more deals and win. To stay current on our latest events, follow us on Linkedin. Useful Timestamps:2:00 - insights into the evolving B2B buyer's journey.12:03 - the percentage of sellers who are reactive versus proactive in the B2B buyer journey.16:19 - The power of intent data in positioning oneself proactively in the B2B buyer journey.18:53 - Identify buyer footprints and align, influence, and win over buyers.19:48 - Use sales intelligence and account-based marketing campaigns on metrics like open rates, reply rates, and meeting bookings26:36 - Strategies for shrinking sales cycles.28:59 - The importance of data analytics and evolving unique strategies.32:05 - Closing Remarks.
Brasil