Episode 133: From the Vault: The Fun Police 👮: Prioritization
So relevant it bears repeatingEvery marketer knows the drill:Someone pitches a “fun idea,” everyone smiles… and none of it actually moves the business forward.In this episode, we talk about why great marketing leadership sometimes means being the Fun Police 👮 - the one who says,“Cool idea, but absolutely not.”We dig into:• How to spot the difference between fun work and impactful work• Why prioritization is a discipline, not a group brainstorm• ICE vs. BRASS: the models we actually use to keep teams focused• How to push back on stakeholder pet projects without setting the building on fire• Why saying “no” is often the most strategic thing a marketer can doIf you’ve ever felt like you’re running a daycare for rogue ideas, this one’s for you.Available wherever you listen to podcasts.
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Episode 132: From the Vault: Creative Thinking at Work
We're back in the vault this week to discuss creativity at work:Most teams say they want creativity.Very few create the conditions for it.In this episode, we break down why creative thinking dies inside fast-moving companies — and how to actually keep it alive. We get into:• Why creativity comes from consistency, not once-a-year Post-it workshops• The real (and usually unspoken) reasons good ideas never make it past the meeting• How the HiPPO quietly suffocates innovation — and how to push back without starting a war• Small structural shifts that make creativity a weekly, repeatable habit• A handful of exercises that look odd on paper but genuinely unlock better thinkingIf you’re tired of treating creativity like a “special event” instead of a core operating skill, this is your reset.Available wherever you get your podcasts 🎧
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Episode 131: From the Vault: The Spy Who Slacked Me 🕵
Some stories are so wild, they deserve a reboot. We’re bringing back an episode that didn't get the attention it deserved:Rippling vs Deel — the alleged corporate espionage saga.Inside, we break down:• The employee who allegedly flipped sides and fed intel• The Slack searches that were anything but discreet• A bathroom confrontation that would be hilarious if it weren’t real• And what does Russia have to do with all this?Then we step back and tackle the bigger questions:• Is this just one rogue case or the start of “SaaSpionage”?• How can scaleups protect themselves from insider threats?• What happens when growth pressure pushes companies past ethical lines?If your instinct is “This would never happen to us,” this episode might change your mind.Available wherever you get your podcasts.The case is ongoing: https://www.forbes.com/sites/mattdurot/2025/10/20/deels-billionaire-cofounders-just-got-500-million-richer-but-theyre-still-poorer-than-bitter-rival-ripplings-parker-conrad/
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Episode 130: Random Acts of Marketing
Following on from Growthforia, Jennifer and Casper tackle one of the most frustrating challenges for marketers: random acts of marketing.You’ll hear why:Ad hoc campaigns with no clear business link waste time and credibilityThe HiPPO is the most dangerous thing to your teamCelebrating vanity metrics is dangerous when the business is underperformingThey share their own war stories, from Queen of England tribute posts to failed pizza giveaways, and why early-career marketers often fall into these traps without realizing it.But more importantly, they get into the how:Why strategy is your best weapon for saying “no”How to map marketing efforts to real business objectivesUsing the bowtie model (aka full customer journey) to think beyond acquisitionHow cross-functional task forces can break silos and improve outcomesAnd what to do if YOU are the HiPPO in the roomThis is a must-listen for marketers ready to move from chaotic campaigns to systems that actually drive business value.Key takeaway:Busy ≠ effective. If your marketing isn’t tied to strategy and outcomes, you’re just making noise.
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Episode 129: 👻 Happy Algo-ween! What’s Haunting Your LinkedIn Reach?
After a month “off” (read: juggling work, travel, and kids home thanks to the fall break), we’re back with a bang: Why is your LinkedIn reach suddenly tanking?In this episode, Jennifer and Casper jump into the LinkedIn mess to break down what’s really going on with the organic algorithm, and why more followers no longer means more reach.We dig into:Looking under the hood to see what's of the LinkedIn algorithm has changedWhy likes are out, and signals like comments, saves, and DMs now matter moreHow timing, dwell time, and even profile visits are shaping reachWhy comments might be the most powerful content you createThe formats (and emojis) that are hurting your posts’ reachAs a bonus, Casper shares his personal hack for systematizing engagement (without sounding like a robot)If LinkedIn is part of your marketing mix, this is the episode you need to make sense of what’s working, what's not, and how to adapt.
Brasil