👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.(00:00) - Intro(01:10) - The Paid Webinar Funnel Explained(05:02) - From Webinar to VSL: The Bigger Picture(08:34) - Sales Bottlenecks and Testing a VIP Offer(14:25) - Evaluating Performance Metrics and ROI(20:03) - Improvements for the Next Webinar Run(27:06) - Scaling Paid Channels Beyond Organic(34:02) - Outro-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/
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35:28
Q&A Vegas - Answering Your Questions About Digital Business
👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 47 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Content Creation and Distribution Strategies, Business and Personal Branding, and Monetization and Scaling Up.(00:00) Intro(01:02) Q#1-Struggling to come up with a digital product for my B2B agency?(08:36) Q#2-Did you record all your SOPs at once or build them over time?(17:17) Q#3-Should I stick with $100/year or offer premium tiers?(21:15) Q#4-Someone told me my time-poor audience won’t buy a DIY product — do you agree?(24:13) Q#5-Should I focus on founders, managers, or individual contributors?(31:42) Q#6-Posting consistently, but seeing zero growth — what am I missing?(37:34) Q#7-Which platform gives the best ROI for early momentum?(39:40) Q#8-What to do if I miss my goal — how to refine and recover?(42:54) Q#9-Should I go fully asynchronous, or keep some live interaction?(44:47) Q#10-Should I build a community or launch a paid newsletter with AI prompts?(46:11) Q#11-Considering School vs Circle — which platform should I choose?(46:28) Q#12-Ship30 strategy: Should I be on multiple platforms or just one?(48:30) Outro-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/
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49:12
Espresso Hour Live in Las Vegas: Pre-Hormozi Workshop Event
👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 46 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Mastering Conversion Rate Optimization (CRO) to Unlock Growth, The Challenges and Opportunities of Scaling a Sales Team, and Leveraging Webinars and Content for Explosive Growth.(00:00) - Welcome to Vegas(05:42) - Predictions for The Hormozi Workshop(10:00) - Our Problem with Slack(13:52) - Optimizing CRO and Thoughts On Cold Outreach(16:02) - Media Supply Chain and YouTube Strategy(24:36) - Why Sales Capacity is the Next Bottleneck(29:30) - 80/20 Webinar Upgrades(35:06) - Live Event Brainstorming(38:06) - Closing Thoughts and Expectations-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/
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41:00
How We Make 10% Improvement Tweaks In Our Life & Business
👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 45 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole explore the power of small optimizations in both business and daily life, and how improving just 5-10% of your habits, workflows, and content strategy can lead to long-term success. They dive into hiring the right people, recognizing patterns in business, and balancing personal growth with entrepreneurship. (00:00) Intro(03:18) Maximizing Routine(13:42) Applying Business Strategies to Personal Life(18:44) Simplicity and Life Stages(21:10) Book Launch and Career Paths(22:20) Exploring Instagram and Content Creation(28:07) Learning from Others and Self-Reflection(31:12) Upcoming Projects-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/
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30:02
Revealing Our Gameplan To Build A $100k-Mo Writing Community
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 44 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about The Biggest Mistakes We Made in Our Last Community (And How We’re Fixing Them), How AI Can Help Scale Support & Onboarding Effortlessly, and The 3-Phase Plan to Growing a $100K/Month Community.(03:38) - Structuring the Digital Writing School for Growth(05:11) - The 3-Phase Plan to a $100K/Month Community(10:14) - Creating an Evergreen, Scalable Membership Model(15:19) - Optimizing Content for Better Engagement-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!
Brasil