Bobby Owsinski's Inner Circle Podcast

Can one sync placement change your entire music career?On this episode of Bobby Owsinski's Inner Circle, I’m joined by Chris SD - producer, engineer, songwriter, and founder of Sync Songwriter. Chris has helped artists get $30,000 placements, land Billboard features, and book world tours through sync licensing. In this deep-dive conversation, he breaks down how sync really works today, why connections matter more than ever, and how indie artists can win big in film and TV without major label backing.If you’ve ever dreamed of getting your music into movies, shows, or commercials, this episode is your ultimate roadmap.You can find out more about Chris SD's Art Of The Song Pitch program here - https://www.syncsongwriterprograms.com/a/2148209546/o6RJ27FZKEY TAKEAWAYS:• What a music supervisor actually does• Why sync licensing is the last place for massive music exposure• Why indie music is often preferred over major label tracks• Why you need to write authentically, not “for sync”• How AI is affecting sync, and what it can’t do• What supervisors look for in an ideal track• Why relationships are more valuable than random pitches• The difference between stems, masters, and what’s really required• How The Art of the Song Pitch program works• Why now is the time to act, not just learnBEST MOMENTS:00:01:32. “A music supervisor is someone who is hired by movie studios, TV studios, ad agencies to go and find music.”00:02:57. “Indie music, that's exactly where indie music comes in.”00:04:37. “Every single story I've heard, even the ones that look like people just went viral, there was someone involved who was connected in the industry.”00:06:18. “Music supervisors are the new A&R.”00:10:07. “Nora Ryder won five Oscars... the genres were jazz and Russian hip hop.”00:14:06. “You can't legally place an AI song in TV and film right now.”00:20:32. “You're certified. You're ready for me to introduce you to music supervisors.”00:31:08. “It wasn't for the money. The money is amazing... but the reason I got into it was the exposure.”Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/

What does a life in music look like when you follow curiosity instead of chasing titles? In this episode of Bobby Owsinski’s Inner Circle, 7-time Grammy-winning producer, engineer, and songwriter Brent Maher shares a remarkable journey across genres, generations, and creative mediums. From recording legends like Elvis and Duke Ellington to discovering The Judds and inventing a new format - a musical novel - Brent’s stories reveal how passion and patience can outlast trends and change the industry from the inside.KEY TAKEAWAYS• Success is doing what you love, not chasing recognition• Brent’s path from engineer to producer to songwriter was guided by curiosity• How a surprise moment led to Tina Turner recording one of his songs• The unique way he discovered and developed The Judds• Recording Duke Ellington and how it fulfilled a lifelong dream• Why he never actually met Elvis despite engineering his last #1 hit• How Brent produced an entire Elvis track from Jungle Room rehearsal tapes• Creating the world’s first musical audiobook, Night of the Orphan Train• The untold story behind America’s Orphan Train movement• A touching story of how a stranger helped him buy his first Gretsch guitarBEST MOMENTS00:02:43. “I couldn't really go to sleep... I wound up writing a song that evening.”00:04:10. “Tina can't get that song out of her head. She wants to cut it.”00:06:54. “Naomi Judd was a registered nurse... and Diana loved her.”00:09:15. “We wound up with three songs that were quite different, but there was something that would weave them all together.”00:13:16. “I engineered Duke Ellington’s... maybe his second or third last record before he passed away.”00:20:10. “Every time he quit singing, you'd hear the other band. This was pre-automation.”00:22:51. “It’s a musical novel... a fictional audiobook with songs woven in like a musical.”00:35:35. “She said, I will co-sign this guitar as if I'm your mother. That woman changed my life.”Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/

What does the future really hold for music in 2026?In this solo episode of Bobby Owsinski's Inner Circle Podcast, Bobby delivers a rapid-fire rundown of where the industry is headed, and what musicians, producers, and music pros need to prepare for right now. From AI-generated music to streaming platform shifts, gear market slowdowns, and major label controversies, these predictions cut through the hype and hit the heart of what’s changing.If you care about the music business, you can’t afford to miss this one.KEY TAKEAWAYS:• Streaming prices are rising as subscriber growth plateaus• YouTube is quickly becoming the #1 music streaming destination• AI slop is clogging platforms and turning off listeners• Major labels are cutting deals with AI music generators, often at artists’ expense• Human musicianship is making a comeback• Another round of venue closures is coming• Big music gear consolidation and fewer product releases ahead• Social media fatigue is real, artists are quietly pulling back• A Grammy nomination for an AI music designer is highly likely• NAMM and other major industry shows continue to shrinkBEST MOMENTS:00:01:02. “There will be a revolt against AI, yes and no.”00:02:07. “I predicted a new artificial reality experience... that didn’t happen at all.”00:04:28. “In 2025, I predicted the TikTok ban in the US would hold.”00:08:39. “Private equity investment in record labels, yes, this did come to pass.”00:11:08. “Fintech for musicians takes off.”00:15:23. “Let’s get to 2026 predictions.”00:16:45. “I predict AI slop becomes intolerable.”00:18:13. “Artists will leave major labels over Suno and Udio deals.”00:29:10. “I predict an AI music designer will be nominated for a Grammy.”Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/

2025 was wild. Is the music business finally changing for good?In this solo edition of Bobby Owsinski's Inner Circle, Bobby breaks down the most important developments across music, audio, and tech in 2025. From AI-generated hits to Spotify insiders cashing out, this episode is packed with sharp insights that every music creator, producer, or business insider needs to hear. Whether you're trying to keep up or stay ahead, this annual year-in-review will leave you better informed and ready to thrive in 2026.KEY TAKEAWAYS• AI-generated artists like Velvet Sundown gained massive traction - before the truth unraveled• Major labels settled lawsuits with AI platforms instead of protecting artists• Streaming growth has stalled, and Spotify execs are quietly cashing out• Gen Z is consuming less music, with a shift toward video platforms like YouTube Shorts• Copyright rulings now require human authorship to qualify for protection• Touring is becoming unaffordable for 82% of independent artists• Live venues face financial collapse, despite the boom in live music revenue• New immersive audio format “Eclipse” launches from Samsung and Google• The DAW Project exchange format could finally fix cross-platform session sharing• TikTok’s fate remains uncertain, and its music influence is fading fastBEST MOMENTS00:01:13. “This was a big year for AI and especially AI music.”00:02:00. “We’re trying to show the flaws in the streaming distribution system.”00:03:00. “It underscores the importance of authenticity.”00:04:00. “They settled - because they want more money in their pockets.”00:07:07. “If there’s no human author, there is no copyright.”00:08:06. “You are now an AI music designer.”00:10:29. “Now your mailing list and brand matter more than SEO.”00:13:05. “Daniel Ek is a founder of a European AI military company.”00:21:01. “The state of live music is indeed fragile.”Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/

Is your music really yours in the age of AI?In this episode of Bobby Owsinski's Inner Circle, Marc Gray, CEO of SonicOrigin, dives into the future of audio verification. From watermarking that survives TikTok filters to tracking AI-generated content, Marc shares why authentication is becoming essential in today’s music and media industries. If you’re a creator, label, engineer or just curious about where music tech is heading, this episode will open your eyes to the tools that may soon become standard.KEY TAKEAWAYS• Why people no longer trust what they see or hear online• What makes content “copyrightable” when using AI tools• How SonicOrigin’s watermarking survives pitch, speed, and format changes• Why mastering engineers are ideal for embedding watermark tech• How new California laws will impact AI content labeling• Differences between watermarking, signal injection, and fingerprinting• How multiple payloads allow metadata to be private or public• The role of distributed ledgers in proving content provenance• Why industry-wide buy-in is essential for adoption• How watermarking could extend into advertising, podcasts, and deepfake detectionBEST MOMENTS00:02:23. “We have created the most resilient watermarking technology ever created.”00:03:03. “It survives pitch changes, speed adjustments, stem separations.”00:03:55. “Most AI-generated content will soon be required to carry a watermark.”00:04:49. “The minute one artist hears one artifact, you’ve lost all credibility.”00:08:47. “You cannot escape the underlying code.”00:10:15. “Only works if there are maybe one or two watermarks, not 85.”00:12:22. “Nobody trusts what they see on the Internet anymore.”00:14:04. “The commercial aspect is stopping piracy. The other is deepfake detection.”Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/