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15 episódios

14: Digital Hub (Part 2, Origin of the iPod)
21/10/2026 | 36min
Guiding Apple through its comeback, Steve Jobs comes up with a clever strategy to make the Mac the center of everyone's digital life. The problem is, he's failed to integrate music into the mix--and Apple will have to scramble to catch up.
13: The MP3 Revolution (Part 1, Origin of the iPod)
14/10/2026 | 35min
Two decades after the Walkman had revolutionized personal audio, a new compressed digital audio format emerged that would redefine how we listen to music. We kick off our series about the origin of Apple's hit MP3 player, the iPod.
12: Ron Johnson and the Genius of the Apple Store
09/10/2026 | 44min
In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents, the customer-service model of the Apple Store, and much more.
11: Apple's Mac OS Crisis: Advisor to the Chairman (Part 7)
07/10/2026 | 38min
Gil Amelio and Steve Jobs make a deal that will change the future trajectory of Mac OS, Apple, and the tech industry. But is Steve happy to be the CEO at Pixar, or is he secretly plotting to take over Apple?
10: Apple's Mac OS Crisis: The Bake-Off (Part 6)
30/09/2026 | 47min
Torn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion?

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Sobre Designed in California

Expertly-told stories about the 50-year history of Apple and the world it created, from Jason Snell and Myke Hurley. We cover the entire range of the last half-century, from Apple's earliest days in a garage, to the rise of the Mac, to the return of Steve Jobs and the creation of some of Apple's most iconic products. Apple's history is also our shared tech history, and these are all stories worth telling. Hosted by Jason Snell and Myke Hurley.

Site de podcast

História Negócios Tecnologia