Dodge Woodall Network

Ibi Alfa Jnr opens up about a life that took him from boarding school at six years old to the front line of the techno scene, through years of crime, addiction and repeated spells in prison, and to a brush with death that led to the most honest record of his career.

Born in England to Nigerian parents and raised by foster parents in Chichester, Ibrahim was sent to boarding school at just six, with his mum paying for his care and his schooling. He was eventually asked to leave, and after losing contact with his mother for around 25 years, the foster parents who raised him both passed away when he was in his early 20s, leaving him very much on his own. He became a dad at 18, and soon after, with a tape of one track and a few pounds to his name, he walked into a Brighton record shop. That led to his first record being released, and the start of a career that has taken him to around 30 countries. But when the label side of the business collapsed and his family life fell apart, he moved to London and turned to commercial theft, shoplifting and drug dealing to survive. Heroin became his drug of choice. By his own count he was arrested around 60 times, spent time in Pentonville, Wormwood Scrubs and a Polish jail, and describes an entire decade of his life, roughly 30 to 40, as being completely in the grip of the criminal justice system. He also talks about the six weeks he spent locked in a cell for 23 hours a day with a volatile cellmate, and the day he was arrested at a Jobcentre appointment.

Now in his late 40s, Ibrahim has been out of prison for almost ten years and is, in his own words, pretty much teetotal. A few years ago, he suffered a pulmonary embolism followed by a heart attack, and was told to prepare for the worst. He made his latest album, Infinite Black Inside, believing he would never hear it released. Instead, it gathered attention across the world, and he’s now booked for Primavera Sound, launching his own label and putting together an art exhibition in Frankfurt to mark 30 years of making records. He reunites with Dodge after 34 years apart, reflects on the regrets and the lessons, and shares the story of a daughter who wrote to him every week while he was inside.

This is the eventful life of Ibi Alfa Jnr.

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James Kerr, author of the global bestseller Legacy, sits down with Dodge Woodall to talk about what the All Blacks taught him about leadership, culture and building teams that perform when it matters.

Born in New Zealand and now based in the UK, James explains how he got inside the All Blacks camp in 2010 and what he saw there: a group of leaders with no ego, a culture built on connection, and a belief that people “rise to a challenge if it’s their challenge”. He talks through the ideas that shaped his work, from the difference between discipline and self-discipline, to why words create worlds, to the idea that every person wants a meaningful role in something meaningful. He also shares how Legacy went from a book he was just happy to finish in a Scottish pub, with a £15,000 advance, to a number one bestseller that opened doors in elite sport, the military, business and government. Along the way, James covers why culture is a force multiplier, how his work took him to Leicester City after the death of Vichai Srivaddhanaprabha, and what makes a leader like Harry Redknapp so memorable.

He also opens up about the craft of writing, his upcoming book Ethos, and why he believes the best teams are the ones where the hard things can be said out loud. Dodge brings his own take from building a festival and a business, and the pair even discuss what it takes to build a culture inside a club like AFC Bournemouth.

This is the Eventful Life of James Kerr.

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Jamie Roberts opens up about a life that saw him become a British & Irish Lion, win a Grand Slam with Wales, play 94 Tests and qualify as a doctor, all while squeezing everything he could out of a career that took him around the world.

Called up for the 2009 Lions tour of South Africa aged just 22, Jamie was named player of the series even though the Lions lost. He talks about the brutal second Test at Loftus, the silent dressing room afterwards, and the moment Warren Gatland called him out in front of 70 people for chasing fame over rugby. He also shares the story of being pulled up on stage to play guitar with the Manic Street Preachers in front of 80,000 people.

But rugby was only half of his life. Jamie spent eight years studying medicine alongside professional rugby, sitting his final exams in the same week Wales played England in 2013. From there he played in Paris, London, Bath, Cape Town, Newport and Sydney before retiring in 2022. Now a resident doctor, he speaks openly about the pressure, the sacrifices and why he believes growth lives outside your comfort zone.

This is the Eventful Life of Jamie Roberts

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James Haskell and Dodge Woodall take the stage live at IdeasFest to talk about life after the final whistle, the reality of entrepreneurship and why the people who win right now are the ones who are real.

James, who won 77 caps for England, talks openly about the day he retired and went from international rugby player to having no income, no structure and no routine overnight. He explains why retirement is one of the hardest things any sportsman faces, the loss of identity that comes with it, and how seeing Matt Hampson’s career-ending injury at 21 taught him early on that everything in sport is finite.

He shares how he built a business life around performing, from eight books and a podcast to making music, and how he went from nervous first DJ sets to playing for Carl Cox at Universe in Ibiza.
Dodge shares how growing up above pubs next to a nightclub shaped him, from selling tickets as a kid to running 12 nights a week across the country and putting everything on the line for the first Bournemouth Sevens in 2008. 19 years later it’s still independently owned. Together they get into the honest side of building a business: doing your homework before you launch, hiring good people, and why only a small percentage of entrepreneurs make it. They also take live questions from the audience on culture, Gen Z in the workplace and why we all need to put our phones down.

This is Dodge Woodall and James Haskell

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John Burton opens up about a life that saw him become heavily involved in organised drug supply, spend years around the criminal world, receive a 19-year prison sentence and eventually turn his experience inside prison into a mission to help others.

After years of dealing drugs and working with people across the West Midlands, John was arrested in February 2011 following a major investigation into the supply of Class A and Class B drugs. The case centred around 240 kilos of cannabis alongside cocaine, with evidence gathered from phones and people connected to the operation. John was eventually sentenced to 14 years for one offence and a further five years for another, giving him a total sentence of 19 years.

But prison wasn't new territory for John. He talks about previous experiences inside, including escaping from prison in 2000, before eventually finding himself back behind bars over a decade later. During his time in prison, he saw first-hand the people, characters and problems within the system, while also experiencing the huge personal cost of being separated from his family and watching years of his life pass by. Now, John uses those experiences to try and make a difference. Having lived through the criminal world and the prison system himself, he speaks openly about rehabilitation, the reality of long sentences and why he believes more needs to be done to help people change their lives after prison.

This is the eventful life of John Burton.

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