Masters of Scale

For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur joins Rapid Response to break down why understanding your audience is no longer just the marketing team's job. Arthur shares what today's most successful brands are getting right and how leaders can better understand the culture that moves their customers. He also takes us behind the scenes of Nike's headline-making World Cup campaign, its emotional New York Knicks spot, and what’s at stake for the future of creativity in business.
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After his first VC-backed business flopped, ButcherBox CEO and founder Mike Salguero turned lessons learned the hard way into the fuel that built his subscription meat delivery business. Salguero joined host Jeff Berman to reveal how a blend of clean ingredients, clever marketing, and hiring for grit helped him scale into a business that’s now making more than $600M a year and expanding into retail nationwide.
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Serena Williams doesn't just defy convention on the court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to StarFire Ventures. Serena joins Bob Safian to discuss how she identified the 16 unicorns now in her portfolio, what she looks for in founders, and how partnerships with companies from Nike to Ro fit into her broader vision. Recorded live at the Reckitt Catalyst event in Palm Beach, Serena also opens up about balancing business with family life—and why she still feels the pull of the tennis court.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this recent episode of Possible, Reid Hoffman sits down with Microsoft CEO Satya Nadella fresh off Microsoft Build 2026. The conversation goes wide: how AI is reshaping work, business, and society—and why the transformation sweeping through software development today is only a preview of what's coming for all knowledge work. Satya makes the case that human capital and "token capital" are now deeply intertwined, that companies—not just countries—must build their own AI capabilities, and that the organizations best positioned to thrive are those that can leverage their unique expertise inside intelligent systems. Reid and Satya also explore Microsoft's enterprise AI vision, Reid's work with Manas on AI-powered scientific discovery, lessons from past technological revolutions, and why demonstrating real, tangible benefits may be the most important thing the industry can do to earn—and keep—the public's trust.
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Jim Collins is the author of some of the most important business books of all time, like Good to Great and Built to Last. For his latest project, instead of profiling iconic companies, he zoomed in on extraordinary individuals we can learn from. He joined host Jeff Berman to reveal how icons like Grace Hopper and John Glenn illustrate lessons on how to navigate the cliffs and fog of life.
Find out more about the book: jimcollins.com
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