Other Record Labels

FOR THE LOVE OF VINYL Presented by A to Z Media (atozmedia.com) What makes a Christmas record timeless? Why do holiday albums outsell almost everything else on vinyl every December? And which Christmas records are actually worth owning? In this festive episode of For the Love of Vinyl, host Scott Orr is joined by Terry Cole of Colemine Records and Plaid Room Records (Loveland, Ohio) for a deep dive into the world of Christmas records. From Vince Guaraldi and Bing Crosby to Michael Bublé, Phil Spector, and soul Christmas classics, Scott and Terry unpack why holiday records remain one of the most powerful rituals in vinyl culture. They explore: Why Christmas records sell at a completely different scale than regular vinyl The best-selling Christmas albums of all time (and the surprises) Underrated holiday records every collector should know Original vs. traditional Christmas songs—and why originals are so hard to pull off Whether Christmas albums are a smart investment for indie artists and labels How record stores prepare all year for a few short weeks of holiday madness Along the way, you’ll hear personal favorites, controversial takes (yes, Wonderful Christmastime comes up), behind-the-scenes retail data, and why Christmas music might be the most “evergreen” genre of them all.   Presented by A to Z Media — your go-to partner for custom vinyl pressing and physical media manufacturing. Learn more at atozmedia.com   Order the new Cher Xmas Album here: plaidroomrecords.com

Lesson 3 — PROMOTING YOUR NEW RELEASE How to Promote a Release Without Losing Your Mind PRESENTED BY LANDR - landr.com/otherrecordlabels   Promotion doesn’t have to mean gimmicks, burnout, or spending money you don’t have. In this episode, you’ll learn how to pitch your release to press and playlists, create real marketing opportunities, find your unique angle, and make release day count. We’ll also dig into what a smart post-release campaign looks like so your music keeps moving long after launch day.   This episode is taken from the masterclass, New Release Blueprint, available exclusively in The Record Label Academy. Get lifetime access today: http://otherrecordlabels.com/academy

Lesson 2 — PREPARING YOUR NEW RELEASE The Release Prep Checklist: Dates, Goals, Lead Time, and Distribution PRESENTED BY LANDR - landr.com/otherrecordlabels Before you promote anything, you need a real plan. We’ll walk through how to know when your music is actually ready, how to pick a strategic release date, and how to build a workback schedule that keeps you on track. Plus we’ll cover setting measurable goals, organizing your assets, and choosing the right distributor so your release is built to succeed.   This episode is taken from the masterclass, New Release Blueprint, available exclusively in The Record Label Academy. Get lifetime access today: http://otherrecordlabels.com/academy

Lesson 1 — INTRO TO YOUR NEW RELEASE Why Great Music Gets Ignored (And How to Fix It) PRESENTED BY LANDR - landr.com/otherrecordlabels You can make an amazing record and still have it flop if the release plan isn’t there. In this episode, we break down the real reasons new music gets ignored—low effort, no lead time, weak post-release follow-through, bad luck, and even the hard truth about quality. Consider this your mindset reset before you plan your next release.   This episode is taken from the masterclass, New Release Blueprint, available exclusively in The Record Label Academy. Get lifetime access today: http://otherrecordlabels.com/academy

Sign up to my mailing list here: http://otherrecordlabels.com/list   Use the code BLACKFRIDAY50 for our Biggest Discount Ever! http://otherrecordlabels.com/academy   Presented by LANDR - http://landr.com/otherrecordlabels