The Creative Boom Podcast

Welcome to The Spark—your weekly creative pick-me-up from The Creative Boom Podcast. Every Thursday, we bring you a shorter, snappier episode filled with inspiration, creative news, and practical tips to carry you through the week. Whether you need motivation or insights, we've got you covered! In this episode, host Katy Cowan reflects on her recent visit to Manchester and a heartfelt conversation with David Sedgwick, founder of Studio DBD. After nearly a year away from the city and a challenging year recovering from a back injury, Katy reconnects with both Manchester and a new friend in Dave. The two discuss the importance of resilience, kindness, and what truly defines success in the creative industry. Dave's insights remind us that success isn't about size or money but feeling proud of what you've built, and he reflects on the value of authentic relationships and collaboration. In Creative News this week, we talked about Gabriel Kay, a young designer from De Montfort University, who has reimagined the kettle with Osiris, a fully repairable design aimed at reducing e-waste. Named after the Egyptian god of rebirth, this kettle symbolises sustainability and the future of repair-friendly design. Cornish artist Judy Joel's charming illustrations will be featured on Royal Mail's 2024 Christmas stamps, capturing iconic cathedrals across the UK in her unique, naive style. And the Glasgow School of Art has won the Ladislav Sutnar Prize, acknowledging its global impact on art and design education. The Spotlight shines on James Hughes from Folio Art, who shares insights on the future of illustration in a world of AI. While AI images are on the rise, James reassures illustrators that there's still demand for the warmth and nuance only human creativity can provide. He encourages illustrators to keep honing their skills to stand out in an evolving industry. Our Book of the Week takes us back to a classic: Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig. Celebrating its 50th anniversary, this philosophical memoir prompts readers to reflect on the essence of "Quality" and the search for meaning, blending personal journey with profound insights—a must-read for anyone seeking deeper understanding. Our Tip of the Week offers advice for creative freelancers and studios: focus on building a strong reputation, emphasising unique strengths, and growing from within. Success comes from consistency, high standards, and a positive, professional presence. And finally, in our Letters to the Editor, there's a touching message from listener Nicky, who found comfort in Katy and Dave's reflections on resilience and life's silver linings. Don't miss next Monday's episode, in which Katy chats with Khyati Trehan, a talented graphic designer and 3D visual artist from New Delhi currently working at Google Creative Lab. They discuss balancing side projects, preventing burnout, and staying healthy while pursuing creative passions.

This week, we sit down with David Sedgwick, the founder of Studio DBD and one of Manchester's most respected design leaders, to explore his journey of building a business focused on quality, authenticity, and human connection. With over 20 years in the design industry, Dave has carved out a distinctive path, staying true to his ethos of prioritising meaningful work over rapid growth. Our conversation explores the philosophy behind Studio DBD, from keeping the team intentionally small to working across sectors like arts, culture, and nonprofits. We discuss why, for Dave, success isn't about flashy marketing or expansion but about the joy of creating impactful, honest work with people he admires and respects. Recently, Dave experienced a personal loss that profoundly shaped his outlook. We reflect on how these challenges have reinforced the importance of balance, resilience, and focusing on what truly matters. In a world that often prioritises the next big thing, Dave's perspective on slowing down, building genuine connections, and staying grounded in one's values is both refreshing and inspiring. In this episode, Dave also opens up about the evolving creative industry, sharing his thoughts on everything from the pressures of social media to the enduring value of face-to-face collaboration. It's a candid and heartfelt conversation that offers a unique glimpse into the life of a creative who's not just surviving but thriving by his own rules. Ultimately, this episode is a reminder of why staying authentic and focused on quality can be a powerful approach in both work and life.

Welcome to The Spark—your weekly creative pick-me-up from The Creative Boom Podcast. Each Thursday, we bring you a shorter, snappier episode packed with inspiration, creative news, and practical tips to fuel your creative journey as the week winds down. Whether you need a quick shot of motivation or insights to carry you through, we've got you covered. In this episode, host Katy Cowan reflects on her thought-provoking conversation with Holly Howard, who explores alternative ways for creatives to market themselves outside of social media. Holly's advice challenges us to focus on meaningful connections and slow-building relationships in a world where everyone seems to demand instant results. If you're feeling overwhelmed by social media, this is one conversation you don't want to miss. In Creative News, we look at the UK's recent Budget and whether it has any impact on the creative sector, York's celebration as a UNESCO City of Media Arts, and the return of Wallace and Gromit in Vengeance Most Fowl. TSpotlight features predictions from industry leaders on design trends for 2025—a year that's shaping up to be pivotal as we balance tech and humanity in design. For our Book of the Week, we highlight Expressive Type Today by Counter-Print, a beautifully curated collection that showcases typography as more than just text—it's an expressive art form. And in our Tip of the Week, we're celebrating the upcoming World Kindness Day with a reminder of how small acts of kindness can uplift the entire creative community. Next Monday, Katy sits down with David Sedgwick of Studio DBD in Manchester for a heartwarming chat about creativity, resilience, and everything in between.

This week, we sit down with creative consultant Holly Howard, who discusses her recent course, Beyond the Feed, and the evolving landscape of marketing for creatives. It will be a welcome conversation for anyone sick of chasing 'likes' and not getting the same engagement we once enjoyed. But here's the thing: Holly emphasises the importance of understanding the fundamentals of marketing and sales, not just relying on social media algorithms. She explains how, over time, social media has shifted from community-based engagement to algorithm-driven content, and many creatives have lost sight of their original goals. Holly's approach is designed to help creatives refocus on sustainable business practices, encouraging them to build meaningful, long-term relationships with their audience and clients. She believes we can still thrive without being tethered to social platforms, highlighting how crucial it is to nurture real connections, understand audience needs, and develop strong communication skills. Throughout our chat, she really hits home the power of personal branding and positioning oneself as a guide rather than a hero, especially when approaching potential clients. She also touches on the role AI can play in supporting creative businesses, helping them streamline tasks like project management, client communications, and marketing strategies. For designers and illustrators feeling overwhelmed by social media fatigue – and hey, you're not alone – Holly offers insights on how to embrace alternative marketing methods and stay relevant in a world that seems to demand constant attention. Her practical advice encourages us to focus on what truly matters for our careers: strong relationships, a clear vision, and authentic, enthusiastic engagement with our work. Holly also shares her thoughts on 'visioning' as a tool for success and how it helps us creatives clarify our goals, both professionally and personally. This episode is packed with actionable tips for freelancers and entrepreneurs alike, especially those looking to step away from the pressures of social media and the increasing "sea of sameness" to build a sustainable, fulfilling creative practice.