Creators Cooldown

Dean Leslie is the filmmaker behind 8 seasons of Salomon Running TV which included some of the best and most influential films, during what was a defining moment for our sport.
In this special episode of Creators Cooldown, Dean and I talk about how Salomon Running TV got started, how the films got made, and how the channel developed into what it is today.
Watch some of the films we discussed here:
Barcelona: https://youtu.be/uDbS1NhpedM
Transamericana: https://youtu.be/5ciEqPZsOCs
Trail Dog: https://youtu.be/05sUhlxFBk0
Kroger's Canteen: https://youtu.be/P5e7pr2Z6ZU
The Teacher: https://youtu.be/t8NHpcb-yW4
The Ultimate Fan: https://youtu.be/OF8ZdwpnTLQ
Why We Run: https://youtu.be/zn6k3gXCszE
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Strava: https://www.strava.com/athletes/2513942
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Cody Bare is the filmmaker behind the videos on David Roche’s YouTube channel, including the Road to Western States series, and the Leadville and Javelina films.In this conversation, we go deep on what they learned along the way, including:
Why athlete-owned channels outperform brand channels
How brands can invest in content without controlling it
What it actually looks like to build a YouTube series from scratch, while learning filmmaking in real time.
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Strava: https://www.strava.com/athletes/2513942
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Floris Gierman is an entrepreneur and co-founder of Path Projects. He's also a prolific content creator and educator with a YouTube channel, podcast, coaching platform, and now a book.
In this episode of Creators Cooldown, we tackle tough topics like how to keep creating long-term without burning out, and how one's relationship with their work can change over time.
Get Floris' book Running Breakthroughs on Amazon: https://geni.us/aD0aBYQ
Check out @florisgierman on YouTube: https://www.youtube.com/@florisgierman
FOLLOW ME HERE:
Instagram: https://www.instagram.com/jpelletier/
Facebook: https://www.facebook.com/jeffpelletierruns
Strava: https://www.strava.com/athletes/2513942
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Göran Winblad is a Swedish ultrarunner and YouTuber. His videos are creative and cinematic, yet always educational and grounded in the science of running.We talk about how he approaches content as a solo creator, how he balances training with life as a father of two living in Norway, and how he juggles work and creative projects. We also got into the challenges of building an audience on YouTube as a non-native English speaker, and how he thinks about authenticity in a world of brand deals and algorithms.

Check out Göran channel on YouTube: https://www.youtube.com/@goranwinblad

FOLLOW ME HERE:
Instagram: https://www.instagram.com/jpelletier/
Facebook: https://www.facebook.com/jeffpelletierruns
Strava: https://www.strava.com/athletes/2513942

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Simon Guerard races a lot and he documents it all from a first perspective on his growing youtube channel "Ultra Marathon Trail Running with Simon".In this conversation, you'll hear his origin story on YouTube, as well as about how he balances filming and editing with his training and racing, not to mention his busy work schedule.

Check out Simon's channel on YouTube: https://www.youtube.com/@runningwithsimon

FOLLOW ME HERE:
Instagram: https://www.instagram.com/jpelletier/
Facebook: https://www.facebook.com/jeffpelletierruns
Strava: https://www.strava.com/athletes/2513942

Sign up for my newsletter so you never miss an episode: https://jeffpelletier.com/newsletter/