Marketing, Mindfulness and Martinis

While this week’s guest is a fellow marketer and author, this episode falls more under the mindfulness headline than marketing.
Joanne sits down with Lois Kelly, an early digital adapter with a background in marketing. Lois founded one of the first Digital Agencies, co-founded the Rebels at Work movement, and has worked with Fortune 100 companies as a corporate organizational and communications strategist.
But that is not where the focus of their conversation is. Instead, it goes to her new book, Slow Loss, A Memoir of Marriage Undone By Disease.
Lois has written a deeply personal account of her experience as a caregiver to her husband who died after a twelve-year-long illness with Parkinson’s Disease.
As in her book which she writes is “a story of how I broke and opened” this conversation hits on the realities of what it is like to be a caregiver to someone suffering from Parkinson’s, the myriad of emotions the caregiver navigates, the challenges of balancing running a business with being a caregiver as well as how writing, friendship, and mindfulness can help to get one through.
Be forewarned. You will want to read the book yourself when you are done listening!

More about Lois Kelly here
Connect with Lois on LinkedIn
Read Slow Loss, A Memoir of Marriage Undone By Disease.
Follow Lois on Instagram
Learn more about Rebels at Work here.
Learn more about Parkinson’s Disease here
You Can Negotiate Anything by Herb Cohen

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
For more about Joanne, visit joannetombrakos.com
Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.
Learn more about Joanne's other books here.
Follow Joanne on Linkedin, Instagram and  Threads



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne’s guest today is Geoff Colon, Creative and Marketing Strategist, a LinkedIn top Creative Strategy Voice, Author, and co-founder and Chief Strategy Officer for Feelr Media.
The theme of their conversation revolves around the idea that the biggest trends in marketing today are a remix of what has happened before.
Topics include:
* a shift back to smaller, creative agencies focusing on expertise and efficiency that support a larger in-house team.
* the “organic content movement” as a response to AI-generated content
* why Geoff believes the activation is the content and sees a return to live events that generate content and mental availability
* the idea of a social-first approach
* why "mental availability" is crucial for brand recall and awareness and often overlooked in favor of measurable metrics.
* the importance of keeping it simple
This episode is packed with insight and thought-provoking ideas! Do not miss this one!
Follow Geoff Colon on LinkedIn and TikTok
More on Geoff Colon here
Read Disruptive Marketing here
Listen to Geoff talk about the organic content movement here
Find out more about Feelr Media here.
Geoff Colon on Episode #23, Consumer Trends in Marketing
Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
For more about Joanne, visit joannetombrakos.com
Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.
Learn more about Joanne's other books here.
Follow Joanne on Linkedin, Instagram and  Threads


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne is in conversation today with Anna Tavis, an internationally recognized HR Tech Influencer, the co-author of The Digital Coaching Revolution, and the Department Chair of Human Capital Management Department at NYUSPS.
They cover a lot including:
* the evolution from human resources to human capital
* what digital coaching means in a world of AI
* the role of data collection, privacy, and trust
* how these tools impact the future of learning
* how and why humans are still important to the process
One of the many interesting threads that run through this conversation is how so much of what marketers are facing as we incorporate generative AI into what we do parallels the same challenges that Human Capital Professionals are facing.
Connect with Anna Tavis on LinkedIn
Read The Digital Coaching Revolution
Read Humans at Work
Learn more about the Human Capital Management Program at NYUSPS

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
For more about Joanne, visit joannetombrakos.com
Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.
Learn more about Joanne's other books here.
Follow Joanne on Linkedin, Instagram and  Threads


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Thought Leadership is one of those terms that gets thrown around a lot - often with no clear definition. Today’s guest not only clarifies what that means, he also explains what he calls the four elements of a thought leadership practice. Bill Sherman is the COO of Thought Leadership Leverage where he works with business leaders and CEOs to translate thought leadership into growth strategies that produce tangible business results
What is particularly interesting in this conversation are the parallels to core marketing principles and the importance of making a good argument for a good pitch.
This episode is loaded with practical and often inspirational tips for anyone who is trying to get their ideas heard in an increasingly noisy world.
Follow Bill Sherman on LinkedIn
More about Thought Leverage Leadership here.
Listen to the Leveraging Thought Leadership Podcast with Peter Winick and Bill Sherman on Apple Podcasts

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
For more about Joanne, visit joannetombrakos.com
Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.
Learn more about Joanne's other books here.
Follow Joanne on Linkedin, Instagram and  Threads


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Four years ago in September 2020 Marketing, Mindfulness, and Martinis dropped its very first episode. What started as a passion project created in the heart of the pandemic, your host, Joanne Tombrakos never thought this would make it to Episode #100. She just knew this was something that she had wanted to do for a long time, and if not then, when.
In celebration of this amazing feat (most podcasts don’t make it past three or four episodes), Joanne invited two of the NYUSPS graduate students who helped her create and launch this to be her very special guests. Anthony Guerrieri who was the genius behind the title and Wa Sappakijjanon who was the genius behind the music join her today.
This is a fun episode that takes us back to the days of hoarding toilet paper, what we learned during that time, and why these two marketing superstars wanted to be part of this venture. The tables get turned a bit when Anthony and Wa get to ask Joanne a question or two and she offers some of her career and life wisdom. This is a #mustlisten episode!

Connect with Anthony Guerrieri here.
Connect with Wa Sappakijjanon here.
Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
For more about Joanne, visit joannetombrakos.com
Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.
Learn more about Joanne's other books here.
Follow Joanne on Linkedin, Instagram and  Threads


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com