In this episode of the SQOLOGY Podcast, Klifton and Michael Myers dig into one of the biggest underlying tensions in today’s sound quality world: the difference between events built to sell and events built to serve competitors.
Using Steel Valley Regional as a starting point, the conversation expands into sponsorship, industry support, retailer involvement, grassroots event culture, and what actually sustains car audio over time. Klifton reflects on lessons from Hybrid Audio Technologies, Soundz, and years of event promotion, while Mike brings the installer, tuner, judge, and competitor perspective to the discussion.
This is a deeper conversation about what grows the hobby, what preserves it, and why those are not always the same thing. They also explore how brands, retailers, event directors, judges, and competitors each play different roles in keeping the community alive, and why people, not products, remain the center of it all.
Sponsored by Resonix Sound Solutions. Learn more about Resonix at resonixsoundsolutions.com.
This episode also highlights Steel Valley Regional, one of the premier sound quality events in the country, made possible through strong industry support and the continued effort of Larry Chijner and the SVR team.