The Steve Harvey Morning Show

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charlie Shabazz.
🎯 Purpose of the Interview
The interview aims to:
Showcase Charlie Shabaaz’s journey from CPA to bakery franchise owner.
Inspire listeners to overcome fear and pursue entrepreneurial dreams.
Educate the audience on franchising, financial discipline, and community engagement.
Highlight the importance of adaptability and vision in business success.
🧠 Key Takeaways 1. From CPA to Cake Boss
Charlie is a Temple University graduate with a master’s in taxation.
She worked in corporate accounting before pivoting to entrepreneurship.
Her transition was sparked by a desire to fill a community need in Tucker, GA.
“I was committed to bringing a bakery… I was kind of on the hook.” – Charlie Shabaaz
2. Overcoming Fear and Taking Leaps
Charlie moved from Philadelphia to Atlanta with no job contract—just faith.
She offered to work for free to learn business taxes, showing initiative and humility.
Her story emphasizes that fear is natural, but planning and persistence are key.
“I took a temp job. It took a leap of faith.” – Charlie Shabaaz
“Fear drives so many people from reaching their ultimate dream.” – Rushion McDonald
3. Franchise Journey
Initially planned a pie business, but pivoted to Nothing Bundt Cakes after discovering the brand.
She researched and connected with the franchise team, ultimately choosing it over another bakery concept.
“I Googled bakery franchise… and it morphed into Nothing Bundt Cakes.” – Charlie Shabaaz
4. Financial Discipline & Real Talk
Despite being a CPA, Charlie shared her own struggles with money and credit card debt.
She used spreadsheets and strategic payments to eliminate debt.
“I had a spreadsheet… I was committed to the $200 here, $250 there.” – Charlie Shabaaz
5. Community Engagement & Leadership
Charlie is active in local business associations and chambers of commerce.
She believes in giving back to the community and building relationships.
“Businesses come to communities and take… I want to give back.” – Charlie Shabaaz
6. Franchising Explained
Franchising is about buying a proven business model.
The founders of Nothing Bundt Cakes created a replicable system that franchisees can follow.
“You buy the blueprint… once you prove the concept can be done by anyone, anywhere.” – Charlie Shabaaz
7. Empowering Black Women Entrepreneurs
Charlie attributes her drive to her mother’s encouragement and the desire to break out of North Philly.
She highlights how Black women are the fastest-growing segment in entrepreneurship.
“Our mothers are the backbone of why we’re so successful.” – Charlie Shabaaz
💬 Memorable Quotes
“I didn’t bake. I used to just cut the cookie roll and spray the pan.”
“You don’t have to be a baker. You just have to have the passion and the ability to work hard.”
“Know what you’re good at and what you’re not good at.”
🌟 Impact of the Interview
This episode resonated deeply with listeners, sparking live call-ins from aspiring entrepreneurs. It served as a masterclass in courage, adaptability, and community-driven business.
#STRAW
#BEST
#SHMS
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Yolanda “Yo-Yo” Whitaker.
SUMMARY OF THE INTERVIEW
In this interview on Money Making Conversations Master Class, host Rushion McDonald speaks with Dr. Yolanda “Yo-Yo” Whitaker—Grammy‑nominated rapper, actress, radio host, philanthropist, and now the star of Downright Delicious with Yo-Yo, a cooking series on Aspire TV.
The conversation moves through Yo‑Yo’s evolution as an artist and entrepreneur, her spiritual and personal transformation, her love for food and cooking, and the creation of her television cooking show. She reflects on surviving and thriving in an unpredictable entertainment industry, learning discipline, overcoming fear, and discovering new purpose later in life through cooking.
Yo‑Yo also shares her philosophy on authenticity, family, and faith. She describes how the pandemic deepened her love for cooking, how her show blends food + family + culture, and offers practical cooking tips.
PURPOSE OF THE INTERVIEW
According to the interview content, the purpose is to:
Highlight Yo‑Yo’s transition from iconic hip‑hop entertainer to food‑focused TV personality. [Dr. Yoland…' Whitaker | Txt]
Promote her Aspire TV series “Downright Delicious with Yo‑Yo.” [Dr. Yoland…' Whitaker | Txt]
Share insights on career longevity, entrepreneurship, reinvention, and personal growth. [Dr. Yoland…' Whitaker | Txt]
Inspire listeners with actionable advice on fearlessness, budgeting, confidence, and purpose‑driven living. [Dr. Yoland…' Whitaker | Txt]
Celebrate cooking as an expression of love, culture, peace, and family connection. [Dr. Yoland…' Whitaker | Txt]
KEY TAKEAWAYS 1. Reinvention Requires Honesty & Letting Go
Yo‑Yo stresses that overcoming fear came from “getting real” with herself, abandoning trying to look successful, and restructuring her finances and lifestyle.
She had to “let the old me die so the money could grow.” [Dr. Yoland…' Whitaker | Txt]
2. Entrepreneurship Is a Lifelong Reality for Artists
She and McDonald emphasize that entertainers are entrepreneurs, without the stability of 40‑hour jobs, making resilience essential. [Dr. Yoland…' Whitaker | Txt]
3. Purpose Matters More Than Fame
She encourages people to seek purpose—not just fame or quick money—and do the work that builds confidence and personal foundation. [Dr. Yoland…' Whitaker | Txt]
4. Cooking Became Her “Happy Place” and Divine Gift
Yo‑Yo says cooking is a God‑given gift and a therapeutic practice that began thriving during the pandemic.
It helped her through depression and opened new creative fulfillment. [Dr. Yoland…' Whitaker | Txt]
5. Her Cooking Show Blends Food + Family + Culture
The show features:
Her mother
Her partner
Her kids
Celebrity friends
Authentic cultural dishes with her unique twist
It’s not guest‑driven; it’s family‑driven storytelling in the kitchen. [Dr. Yoland…' Whitaker | Txt]
6. Technique & Tools Matter
She emphasizes:
Good knives (sharpen weekly)
Quality pots
Measuring ingredients
Understanding seasonings
Building confidence by cooking regularly [Dr. Yoland…' Whitaker | Txt]
7. Simplicity + Love = Great Food
According to Yo‑Yo, love is the secret ingredient, and cooking is about joy, connection, and comfort, not rigid perfection. [Dr. Yoland…' Whitaker | Txt]
NOTABLE QUOTES FROM THE INTERVIEW
(All quotes drawn exactly or near‑exactly from the transcript.
) [Dr. Yoland…' Whitaker | Txt]
On Fear and Growth
“I had to let the old me die so that the money could grow.”
“What I did to overcome my fear was to call myself fearless.”
“You have to get real with yourself. You really have to do the work.”
On Purpose and Success
“If you don’t find your purpose, you’re just job hunting.”
“God told me, because of your obedience, I’m going to give you the desires of your heart.”
On Cooking
“Cooking is my happy place.”
“I’m not a chef—I just love to cook.”
“If you don’t love what you cook, we don’t want to taste it.”
On Family
“More than serving a meal, I’m serving family.”
“When mama’s in the house and they can smell food cooking… that’s everything.”
On Her Show
“You get to see Dr. Yolanda ‘Yo‑Yo’ Whitaker for the first time.”
“I only cook things I love—things I’m comfortable with.”
“The food is the star.”
On Technique
“Great knives will save your life.”
“If you use your knives a lot, sharpen them every week.”
On Pandemic Transformation
“I started really cooking during the pandemic… it took me out of my depression.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest.
Summary of the Dave Charest Interview
In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale.
Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication.

Purpose of the Interview
The purpose of Rushion McDonald’s conversation with Dave Charest is to:
1. Educate new and aspiring entrepreneurs
Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation.
2. Highlight the key trends driving the entrepreneurship boom
He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses.
3. Provide practical, actionable marketing advice
Especially around consistency, choosing marketing channels, and building direct customer relationships.
4. Introduce how AI can simplify and amplify marketing
Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior.
Key Takeaways 1. Direct relationships (email/SMS) outperform social media
Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.”
2. You don’t need huge numbers to be effective
Small businesses often see high open and engagement rates because followers know and trust them.
3. Consistency matters more than platform choice
Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly.
4. Start small—don’t overwhelm yourself
One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily.
5. Community is a crucial marketing asset
Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks.
6. Entrepreneurs face challenges—but resilience wins
Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning.
7. AI is transforming small‑business marketing
Constant Contact offers tools to:
Generate emails and content
Summarize content for social
Build full marketing campaigns
Analyze behavior from large email lists to recommend actions
Notable Quotes (from the transcript)
Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript:
On email vs. social
“There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.”

“If a social platform goes away, so does your following. Email is a direct line.”

On audience size
“Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.”
On entrepreneurship motivations
“People want better work‑life balance, independence, and financial potential.”
On mistakes
“A big mistake is trying to do too much at once. Start small and stay consistent.”
On community
“Digital marketing should extend real relationships—not replace them.”
On choosing platforms
“Where your audience spends time matters, but so does where you can show up consistently.”
On AI’s role
“AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Pastor Dexter Jenkins.
Purpose of the Interview
The interview aimed to educate and inspire listeners about wealth creation through real estate and financial literacy, particularly for individuals over 50. Pastor Jenkins shared strategies for building generational wealth, shifting mindsets about money, and leveraging real estate as a primary tool for financial independence.
Key Takeaways
Intersection of Faith, Finance, and Business
Pastor Jenkins emphasizes that faith and financial success are not mutually exclusive. He advocates using biblical principles as a success manual, especially from Proverbs.

Real Estate as “Low-Hanging Fruit” for Wealth
Real estate is one of the simplest and most effective ways to build wealth because land is finite and historically valuable.

Mindset Over Money
Wealth building starts with changing beliefs about money. Many misconceptions learned in childhood or church need to be unlearned.

Refire, Don’t Retire
For those over 50, Jenkins encourages leveraging life experience to create new income streams instead of slowing down.

Social Security Reality Check
The average Social Security check (~$1,400/month) is insufficient for most Americans, highlighting the need for personal wealth strategies.

The SHIP Method
Stewardship: Direct your money intentionally.
Ownership: Own assets that appreciate and generate cash flow.
Entrepreneurship: Consider business ownership as a wealth-building tool.

Education Before Action
Start with learning—books, podcasts, seminars—before diving into real estate or other ventures.

Community Wealth Building
Jenkins supports initiatives like “buying back the block” to revitalize neighborhoods and build collective wealth.

Secrets to Success
Desire, planning, education, and execution are essential. Dreams without plans remain dreams.

Upcoming Resources
Jenkins is releasing a book: The Real Estate Wealth Creation Blueprint, offering practical steps for using real estate to build wealth.

Notable Quotes
“Real estate is the lowest hanging fruit on the wealth creation tree.”
“People came here to work the land—now it’s time for us to own it.”
“It’s not time to retire; it’s time to refire.”
“Social Security was designed for a different era. You can’t live on $1,400 a month in America.”
“The Bible is more than religion—it’s a success manual.”
“If you don’t have a desire for wealth, we can talk all day and nothing will change.”
“Stewardship, Ownership, Entrepreneurship—those are the pillars of wealth.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mark Mascarenhas.
Purpose of the Interview
The interview aims to educate listeners—especially entrepreneurs, small business owners, and aspiring millionaires—on financial planning, wealth management, and risk mitigation strategies. It emphasizes the importance of discipline, clarity, and professional guidance in achieving financial success and sustaining wealth across generations.
Key Takeaways
Financial Planning is Foundational
A written financial plan is the first step before any investment portfolio is built.
Success is defined individually—financial, health, or lifestyle goals.

Diversification & Risk Management
Digital assets like Bitcoin should only make up 2–3% of a portfolio for high-net-worth clients with high risk tolerance.
Fear and greed drive markets; advisors help clients maintain discipline.

Long-Term Care & Insurance
Planning for long-term care is essential, typically starting in your 50s.
Term life insurance early locks in health; whole life policies provide stability and living benefits.

Tax Strategy
Use tax-loss harvesting, asset location strategies, and estate planning to minimize tax burdens.
Estate planning focuses on transferring wealth tax-efficiently to future generations.

Millionaire Mindset
Millionaires are clear, disciplined, optimistic, and collaborative.
74% of millionaires work with financial advisors vs. 34% of the general population.

Power of Compounding
Compounding interest is the cornerstone of wealth accumulation—requires patience and discipline.
Avoid lifestyle creep and impulsive spending, especially for younger millionaires and influencers.

Fiduciary Responsibility
Advisors act in the client’s best interest; success is mutual.
Trust and transparency are critical in client-advisor relationships.

Notable Quotes
On Risk & Bitcoin:
“You could potentially double your money, but you could also potentially lose 70% of it.”

On Financial Planning:
“Every dollar needs a job description.”

On Millionaire Mindset:
“Successful people view us as CFOs—they’re the CEOs.”

On Compounding:
“If you could win 72% of the time, would you play that game? Yes. That’s the stock market.”

On Retirement Success:
“Living the same or better lifestyle in retirement than you do today while working.”

On Fiduciary Role:
“We make more money when the client makes more money.”

#SHMS #BEST #STRAW
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.