The Steve Harvey Morning Show

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher.
Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market.
Purpose of the Conversation
The purpose of the episode is to:
Educate aspiring entrepreneurs on how to build a differentiated consumer brand
Demonstrate the importance of storytelling, market clarity, and operational discipline
Highlight the growth of the nonalcoholic / zero‑proof beverage movement
Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally.
Key Takeaways 1. Business Built from Personal Need and Purpose
Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered.
The brand was created to allow people to celebrate authentically without alcohol
It carries emotional depth rooted in friendship, gratitude, and loss
Monica continues the mission after her co‑founder passed away in 2024
Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity.
2. Differentiation Is Everything
Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks.
Her differentiators include:
Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule)
Organic juices, not artificial flavors
Bold packaging that stands out on shelves
Drinks designed to smell, taste, and feel like real cocktails
Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces.
3. Brand Names and Stories Matter
The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support.
Monica emphasizes:
Every flavor name, color, and product decision has a story
A strong brand narrative creates curiosity, loyalty, and investor interest
Lesson: People invest in brands they feel—emotionally, not just intellectually.
4. Venture Capital Is Not Just About Numbers
While financials matter, Monica stresses that VCs also invest in founders and stories.
What helped her secure venture capital:
A compelling personal story
Relevant founder skill sets (M&A, law, operations)
Clear understanding of the market opportunity
Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue.
5. Research, Planning, and Discipline Before Launch
Unlike many food startups, Medase did not begin in a kitchen.
They:
Conducted a feasibility study
Built a formal business plan
Worked with a Black female food scientist
Set strict personal funding limits before seeking capital
Lesson: Preparation reduces risk and builds long-term sustainability.
6. Scaling Requires Operational Maturity
As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence.
Key scaling principles:
Understand unit economics
Track ROI for events and activations
Adjust pricing as volume increases
Build strategy across marketing, operations, and distribution
Lesson: Hustle starts the business; operations grow it.
7. Niche First, Expansion Later
Medase does not try to be “everything to everyone.”
Core customers include:
People seeking a break from alcohol
Health-conscious consumers
Black men looking for alcohol replacements
Consumers wanting cocktail taste without hangovers
Lesson: Strong niches create loyal advocates who fuel organic growth.
8. Smart Distribution Strategy
Rather than rushing into retail, Monica prioritized direct-to-consumer channels:
Amazon (top-performing channel)
Brand website
TikTok Shop
Only after 6–7 months of traction did retail expansion become viable.
Lesson: Control your margins and demand before entering expensive retail environments.
Memorable Quotes
“I wanted an authentic cocktail without compromise.”
“Everything we do has a story behind it.”
“Sometimes it’s not about the financials—it’s about the founder and the story.”
“Don’t be everything to everybody. Find your market and stick with your market.”
“Hustle starts the business, but operations give you scale.”
“If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.”
Overall Message
This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand.
Monica Cornitcher exemplifies the modern founder:
visionary, data-aware, emotionally intelligent, and unapologetically authentic.
#SHMS #BEST #STRAW
Support the show: https://www.steveharveyfm.com/
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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Rainey.
He holds a powerful executive role in the media world, shaping the future of iconic brands like Billboard, Rolling Stone, and SXSW.
🏆 Paul Rainey’s Executive Career at Penske Media Corporation (PMC)
Current Role
Executive Vice President of Operations and Finance at Penske Media Corporation (PMC).
Oversees operations and financial strategy for Rolling Stone, Billboard, Variety, The Hollywood Reporter, Vibe, SXSW, and more.
Provides strategic input across PMC’s global media brands and live events, including the Billboard Music Awards, SXSW, and American Music Awards.
Key Responsibilities
Leads financial decision-making, acquisitions, and operational procedures across PMC’s portfolio.
Serves on several boards, including as Audit Committee Chair of Redaptive, Inc. and a Director at SXSW.
Background & Education
Holds a Master of Science in Accountancy and a BBA in Finance and Computer Applications from the University of Notre Dame.
Formerly held leadership roles at General Electric, Global Eagle, and Harris CapRock Communications, managing billion-dollar operations across five continents.
📘 About PMC & Cultural Influence
PMC is a global media powerhouse, reaching over 350 million people monthly. Its brands shape culture through journalism, entertainment, and live events, including SXSW
Paul Rainey is a rare blend of creative storyteller and corporate strategist, bridging the worlds of graphic novels and global media leadership. Whether he’s crafting a sci-fi twist in a comic or guiding the future of Billboard and SXSW, his influence is both wide-reaching and deeply personal. Let me know if you’d like a visual timeline of his career or a deeper dive into one of his roles. 🎬📈✨

#STRAW
#BEST
#SHMS
Support the show: https://www.steveharveyfm.com/
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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T. Dallas Smith.
Founder and CEO of T. Dallas Smith & Company, the largest African American-owned pure tenant rep commercial real estate firm in the U.S. The discussion focused on mentorship, breaking barriers in real estate, and transformative community development.
🔑 Key Themes & Highlights
Breaking Barriers in Commercial Real Estate
Smith shared his journey as a trailblazer in commercial real estate, overcoming industry challenges as a Black entrepreneur.
He emphasized the importance of representation and mentorship in helping minorities enter the field.
Transformative Community Development
His firm is focused on revitalizing marginalized communities through strategic real estate investments.
He discussed the impact of Microsoft’s land acquisition near Bankhead Highway, which has led to new development opportunities.
Mentorship & Leadership Growth
Smith launched the Wisdom Circle, a mentorship initiative to educate young professionals about commercial real estate.
He believes that exposure is key to increasing diversity in the industry.
Atlanta’s Commercial Real Estate Boom
As President of the Atlanta Commercial Board of REALTORS®, Smith highlighted the $47.6 billion in transactions completed by its members.
He stressed that brokers play a crucial role in shaping urban development.
📘 About T. Dallas Smith
Dallas Smith is a visionary leader in commercial real estate, dedicated to mentorship, community uplift, and industry transformation. His firm specializes in tenant representation, office space, industrial facilities, and land acquisitions.

#BEST
#STRAW
#SHMS
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle.
SUMMARY OF THE ALICIA LYTTLE INTERVIEW
From “Money Making Conversations Master Class” with Rushion McDonald [
1. Purpose of the Interview
The purpose of this interview was to:
Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [
Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth.
Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [
Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months.
Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience.
2. High-Level Summary
Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling.
She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT.
Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers.
She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves.
Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI.
3. Key Takeaways A. AI Is Evolving Fast—and So Must We
AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive.
B. Hands‑On AI Education Is the Key
Alicia doesn’t just lecture—she walks participants through real demonstrations:
Uploading YouTube links
Creating summaries
Generating emails, mind maps, PowerPoints, quizzes, videos, and more
…all from a single input.
Her approach eliminates fear and teaches entrepreneurs how to use AI immediately.
C. Accessibility Has Changed the Game
The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [
D. The African American Community Must Lead—Not Follow
Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.
She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment.
E. AI Will Replace Tasks—But People Can Future‑Proof Themselves
Jobs are already shifting. Companies are laying off non–AI‑literate employees.
Alicia urges people to:
Become AI‑fluent
Join AI committees at work
Pursue certification
Use AI to become their company’s internal expert
“There’s no maybe—you have to learn AI,” she warns.
F. AI is Transforming Every Sector: Finance, Healthcare, Government
She provides insights on…
AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92%
Financial analysis using secure ChatGPT setups
AI mental health companions
Government calls for national AI leadership
G. Alicia Monetizes Through Education, Certification & Consulting
Her business model includes:
Free monthly summits
Paid masterclasses
Corporate consulting
AI certifications
Live Atlanta workshops
She teaches others to become AI consultants too.
H. Her Personal Triumph Story Inspires Thousands
A powerful moment is when she recounts her ex-husband saying:
“There’s only one quarterback on a team—and you will never speak again.”
Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings.
Her success proves resilience and purpose overcome adversity.
4. Key Quotes On AI Opportunity
“Never has there been a better time in history to start, build, or scale a business than right now.”
On Training Entrepreneurs
“Open your laptops… use the same prompt I use. See what results you get.”
On the Power of AI Tools
“You can take one episode and repurpose it into all these different content ways.”
On Pivoting Her Entire Company
“In 2022, I said we’re closing this business and going all in on AI.”
On Being Black in Tech
“My mission is to make sure our community is not left behind—but ahead of the curve.”
On Personal Resilience
“You will be speaking on the best stages… people will come to see you.”
(A friend’s response after she was told she’d “never speak again.”)
On Future-Proofing Careers
“Those using AI will replace you. You have to learn how to leverage AI.”
On AI as a Human-First Technology
“AI plus human intelligence—that’s what takes things to the next level.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Will Moreland.
🎯 Purpose of the Interview
To highlight Dr. Will Moreland’s journey from combat veteran to global leadership expert, and to share his insights on executive coaching, building winning cultures, overcoming fear, and turning passion into profit through his Million Dollar Speaker Framework.
🗝️ Key Takeaways 1. Background & Credentials
Two-time combat military veteran (Bosnia and Iraq).
Business Hall of Fame inductee.
Founder of Moreland Training & Associates.
Holds a Doctorate in Strategic Leadership.
Based in Phoenix, Arizona.
2. Leadership Philosophy
Leadership begins with self-leadership.
Civility—defined as “intentional respect for others”—is key to productivity and profitability.
“People respected are more productive.”
Focus on people before profit to build sustainable success.
3. Building Winning Cultures
Uses the Civility Advantage Framework with six pillars: Clarity: Define how you want your culture to feel.
Communication: Reinforce cultural values consistently.
Consistency: Embed values into daily operations.

Offers anonymous assessments to audit company culture and align leadership with employee experience.
4. Executive Coaching & Leadership Development
Helps leaders transition from task-based roles to people-based leadership.
Uses his book Leading with Civility and the CHAMPS Framework in a six-month curriculum.
Emphasizes discipline, emotional intelligence, and people skills.
5. Overcoming Fear
Fear is often a result of lack of information.
Encourages leaders to confront fear with clarity and education.
Example: AI is not a threat, but a tool to enhance productivity.
“You won’t be replaced by AI—you’ll be replaced by someone who embraced AI.”
6. Million Dollar Speaker Framework (PAM Formula)
Positioning: Define your unique message (e.g., Les Brown’s “You gotta be hungry!”).
Advantage: Identify your competitive edge.
Marketing: Deliver consistent messaging to build brand recognition.
7. Living from Your CORE
A personal decision-making framework:
C – Clarity
O – Opportunities
R – Relationships
E – Experiences
“If it doesn’t align with your CORE, it’s a no.”
8. Legacy & Impact
Committed to training better humans and promoting the Golden Rule.
Believes in empowering others through leadership, civility, and education.
💬 Notable Quotes
“Civility is profitable. Incivility costs billions.”
“Discipline is the bridge from where you are to where you want to be.”
“Fear is just information. The more you know, the less you fear.”
“You don’t need a lot of people—you need the right people.”
“Live from your CORE: Clarity, Opportunities, Relationships, Experiences.”
📌 Final Thoughts
Dr. Will Moreland’s interview is a masterclass in leadership, personal growth, and business strategy. His frameworks and philosophies offer practical tools for entrepreneurs, executives, and aspiring speakers to build impactful careers and cultures.
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.