The Steve Harvey Morning Show

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed El' Deity Princey. 📝 Summary of the Interview El' Deity Princey is a transformational master coach, author, and speaker with a background in social science, neuroscience, and trauma recovery. In this powerful and deeply personal interview, she shares her journey from childhood trauma and dysfunction to becoming a high-achieving coach helping others reprogram their minds, cut toxic ties, and build wealth-driven lives. Her book, Monetize a Mind That’s Colonized, and her coaching business, 11 Master Consulting, are tools she uses to empower others to transcend adversity and manifest success. 🔑 Key Takeaways 1. Mindset is the Foundation of Wealth “Energy is currency.” True prosperity begins with internal transformation. Reprogramming the subconscious mind is essential to breaking free from societal conditioning and limiting beliefs. 2. Cutting Toxic Ties Toxic relationships—whether personal, familial, or professional—drain energy and hinder growth. “When you cut toxic ties, you thrive.” Applies to both employees and employers: focus on those who contribute positively to your mission. 3. Coaching vs. Therapy Coaching focuses on present and future goals, while therapy often addresses past trauma. El' Deity emphasizes accountability, strategy, and results in her coaching practice. 4. Routine Builds Wealth Daily habits, environment, and self-care routines are critical to building internal and external wealth. “Everyone has a gift. Everyone has a talent.” Routine helps unlock and monetize those gifts. 5. Healing from Trauma She shares her personal experience with Adverse Childhood Experiences (ACES) and how childhood PTSD mirrors veteran PTSD. Her journey from dysfunction and cult-like environments to academic and personal success is a testament to resilience. 6. Manifestation Requires Action Her concept of “Coagulation Law” emphasizes that belief alone isn’t enough—resources and action are required to manifest goals. Life is like Monopoly: strategy and movement are key to winning. 7. Empowering Language Words shape reality. Avoid saying “I’m struggling”—instead, affirm your intelligence and capability. “Speak life into yourself.” 8. Client Success Stories She helped a client leave a toxic home, pursue her talents, and attract a supportive partner—demonstrating how mindset shifts lead to real-world success. 9. Accessibility & Services Offers free live coaching on TikTok three times a week. Book: Monetize a Mind That’s Colonized is available on Amazon under her real name, Princess Halo. Coaching and courses available through 11 Master Consulting. 💬 Notable Quotes “When you master your emotions, you master your reality.” “Healing doesn’t take years—it takes intention.” “I got tired of begging for crumbs of love and began to give myself loads of love.” “Your self-image is what you attract.” “Are you tired yet? If yes, it’s time to pivot.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Kurt Jones. Purpose of the Interview The conversation aims to highlight the importance of mental health and wellness, particularly in the Black community, elite sports, and entrepreneurial spaces. It focuses on mental resilience, confidence building, and strategies for handling stress and setbacks, while introducing Dr. Jones’ methodology and his mission through Play 21 Wellness Academy. Key Takeaways Mental Health in the Black Community Historically stigmatized; seen as weakness or negativity. Today, awareness is improving, but significant work remains. Customized Approach Dr. Jones does individualized analysis and treatment plans for athletes and business professionals. Rejects “cookie-cutter” solutions—tailors strategies to personal circumstances. The Shelving Method A mental organization system with four shelves: Immediate Shelf: Urgent tasks within 24 hours. Active Shelf: Important but less urgent tasks. Holding Shelf: Items to revisit later. Elimination Shelf: Thoughts/tasks to discard permanently. Helps clients focus on the present and avoid dwelling on past mistakes. Confidence & Setbacks Confidence can collapse after major losses or failures. Strategy: Remind clients of their greatness, review past successes, and rebuild momentum. Consistency and adaptability are key to sustaining success. Play 21 Wellness Academy Founded in memory of Ben Wilson, a top basketball player and Dr. Jones’ best friend. Mission: Support youth athletes, address issues like parent/teacher abuse, and provide mental health resources. Operates as both a nonprofit and for-profit entity. Broader Client Base Works with elite athletes, entrepreneurs, and high-level professionals. Mental clarity and emotional control are critical for success in any field. Health & Balance Encourages regular medical checkups, stress management, and work-life balance. Advocates for self-reward and stepping out of comfort zones while maintaining wellness. Upcoming Projects Book: Chi-Town Blueprints (personal story and mental resilience). Workbook on the Shelving Method for schools, universities, and professionals. Notable Quotes On Mental Health Stigma:“When people talked about mental health, the first thought was negative.” On Focus:“You can’t take the last play to the next play.” On Success:“Mental thinking is a huge part of success.” On Confidence:“Remind yourself of what got you to the point where you were winning.” On Consistency:“You’ve never seen a Brinks truck behind a funeral car—the graveyard is the richest place because people die with million-dollar dreams.” On Purpose:“Walk in your purpose. When you walk in your purpose, there’s no stopping you.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cheryl McKissack Daniel. Topic: Legacy, resilience, and entrepreneurship of the McKissack family, as detailed in the book The Black Family Who Built America. Cheryl shares the powerful story of her family's 230-year legacy in architecture and construction, making McKissack & McKissack the oldest minority woman-owned professional design and construction firm in the U.S. The conversation explores themes of generational resilience, Black excellence, business strategy, and personal growth. 🎯 Purpose of the Interview Highlight the McKissack family’s historical and cultural impact on American infrastructure and Black entrepreneurship. Promote the book The Black Family Who Built America as a record of legacy and inspiration. Inspire small business owners and entrepreneurs with lessons on perseverance, succession planning, and self-identity. Address the importance of preserving Black history in the face of cultural erasure. 🔑 Key Takeaways 🏗️ Legacy & Impact McKissack & McKissack has contributed to major U.S. infrastructure projects like: Barclays Center JFK Terminal One LaGuardia Airport Penn Station Lincoln Financial Field “We are the fifth generation. Right. And we're Black in America.” 📚 Historical Significance The family legacy began with Moses McKissack, who was enslaved and later became a builder. Cheryl’s ancestors were the first licensed Black architects in America (licenses 117 and 118 in Tennessee). “They became the first Black licensed architects in America… and helped get licensed in 22 other states.” 💼 Business Wisdom Cheryl emphasizes the importance of: Succession planning Understanding both technical and political buyers Building relationships before you need them “You better have that relationship before you need it.” 🧠 The 5 Ps of Family Resilience Perseverance Persistence Preparedness Purpose Prayer “Sometimes you do get up in the morning and you say it's not for me… You have to come back and meditate on the fact that you're a winner.” 🧘‍♀️ Personal Growth & Mental Health Cheryl discusses overcoming stress, rediscovering herself after a difficult marriage, and the importance of meditation. “Being yourself is what we're talking about… I recognize that I am currently feeling stressed out. So what do I need to do?” 👩‍👧‍👧 Women in Leadership Cheryl’s mother took over the business after her father’s stroke, despite societal barriers. “She only knew the telephone number to the office at that time… but she knew deep inside that she wanted to hold on for the fifth generation.” 🎥 Representation & Media The book and Cheryl’s story aim to counteract negative portrayals of Black people in media and history. “You may not have known about Black excellence. You just ignored it. But we exist.” 💬 Memorable Quotes “Black people built America. Now, that's the point we're making here.” “You have to say the opposite to yourself. And you have to put one foot in front of the other.” “This book is a receipt to say we are around. We have a foundation. We're not going anywhere.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Renard “Ray” Sims. Topic: Entrepreneurship, property management, and building generational wealth through real estate. Ray Sims shares his journey from government employee to entrepreneur, founding a property management company in the Metro DC area. He discusses the challenges of transitioning into business ownership, the structure of his company, and the importance of networking, automation, and community service. 🎯 Purpose of the Interview Showcase Ray’s entrepreneurial journey and how he turned a layoff into a business opportunity. Educate listeners on property management and real estate investment strategies. Inspire aspiring entrepreneurs to take calculated risks and build sustainable businesses. Promote financial literacy and generational wealth through real estate. 🔑 Key Takeaways 💼 Entrepreneurship & Transition Ray was laid off from a government job and used the opportunity to launch his business. He emphasizes the importance of stepping out of your comfort zone. “I got forced to do it. And I'm kind of glad that that happened to me.” 🏠 Property Management Defined Manages real estate portfolios for absentee owners. Handles everything from tenant screening to maintenance coordination and invoicing. “I manage people’s assets… Most of the homeowners don’t even want to know who the tenants are.” 🔍 Tenant Screening Process Includes credit checks, employment history, landlord references, and even social media reviews. “I go on your Facebook page or Instagram page… see how you want to treat that property.” 🧰 Business Structure Licensed in DC; structured as an LLC in Maryland. Works with a network of trusted vendors (plumbers, electricians, etc.). Uses automation and a third-party admin for newsletters and monthly reports. “I’m really big on automation… I don’t want to have a bank account with \$30,000 on August 1st.” 🤝 Networking & Growth Attends real estate events across DC, New York, and Atlanta. Uses Instagram and podcasting to build his brand and connect with clients. “I cannot leave a networking event without connecting with five different people.” 🎙️ Podcast & Branding Podcast started organically from a conversation with a landscaper. Focuses on real estate and business conversations. “I call it ‘The Creator’… just conversations with different people in the real estate field.” 📈 Investment Advice Recommends duplexes and townhomes as top investment choices. Notes that single-family homes are less popular for rentals due to maintenance concerns. “Duplex, duplex, duplex… it’s an easy way to gain revenue.” 🌍 Vision & Expansion Plans to expand beyond DC by learning local regulations and networking. Attends Invest Fest in Atlanta for exposure and connections. “I want to be the face of property management in the DC, Maryland, Virginia area.” 💬 Memorable Quotes “All money is not good money.” “Life is risky. Like waking up in the morning is risky.” “You have to step out of your comfort zone.” “I’m proud of you… I’m glad you got laid off.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler. 🎯 Purpose of the Interview To spotlight Lamar Tyler’s entrepreneurial journey, the growth of his platform Traffic, Sales & Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles. 🧭 Key Themes & Takeaways 1. Branding with Purpose Lamar emphasizes the importance of clear, relatable branding. His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience. Quote: “If they can hear the name, they can see it and say, ‘Hey, that’s for me.’” 2. Side Hustle to Main Hustle Most Black entrepreneurs start businesses while working full-time jobs. Success requires treating the side hustle like a real business from day one. Quote: “There is no perfect time. The time to get started is now.” 3. Consistency & Growth TSP’s first event in 2016 had only 47 attendees, half of whom came for free. Growth came from consistency and listening to the community. Quote: “Sometimes all you need is confirmation.” 4. Customer Experience & Branding Inspired by Disney’s “unexpected touchpoints,” Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim. Quote: “We brand everything from the lobby to the pool… to make it feel like home.” 5. Faith & Execution Faith plays a central role in Lamar’s business philosophy. He encourages entrepreneurs to act on the opportunities they pray for. Quote: “You pray to get the opportunity, now you want to do all the work too.” 6. Scaling vs. Growing Growth increases revenue and expenses; scaling increases revenue without proportional expense growth. TSP Scale is a new event focused on helping businesses reach this level. Quote: “Scale is where the real money comes in.” 7. Lever-Driven Growth System Lamar outlines systems for: Proposal processes Upselling Referral systems Creating experiences that justify premium pricing Quote: “If you create an experience around what you do, you can charge two, three, four times more.” 8. Platform & Community Lamar transitioned from doing all the speaking to empowering others in his community. He believes in giving others a platform to grow. Quote: “Too many artists try to hold on too tight… and miss out on the blessing.” 🌟 Notable Guests & Surprises at TSP Events Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young. Quote: “If you want to be it, you need to see it.” 📍 Event Details New Event: TSP Scale Location: Atlanta Westin Gwinnett, Gwinnett County, GA Website: TSPScale.com #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.