The Steve Harvey Morning Show

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger.
Founder and CEO of a leading employee engagement and workplace culture consulting firm:
🎙️ Interview Summary
Guest: Heather R. Younger
Role: CEO, workplace culture consultant, author, speaker
Topic: Employee engagement, workplace culture, self-leadership, and overcoming fear
🧭 Purpose of the Interview
To explore Heather Younger's journey as a workplace culture expert, her insights into employee engagement, and her new book The Art of Self-Leadership. The conversation centers on empowering individuals to lead themselves, navigate workplace challenges, and overcome fear to unlock personal and professional growth.
🔑 Key Takeaways 1. Employee Advocacy & Engagement
Heather has read over 30,000 employee surveys and facilitated 100+ focus groups.
She emphasizes active listening and creating safe spaces for employees to express concerns.
Her mission is to amplify the voices of employees, especially during organizational transitions like mergers.
2. Self-Leadership & Personal Growth
Heather encourages individuals to be their own advocates and not wait for others (including HR) to “save” them.
She promotes intentional reframing—shifting negative thoughts into rational, empowering ones.
Her new book, The Art of Self-Leadership, includes exercises like fear mapping to help readers identify and overcome internal barriers.
3. Navigating Fear in the Workplace
Heather outlines five ways fear holds people back professionally:
Fear of feedback – avoiding growth due to fear of criticism.
Fear of retribution – hesitating to speak up.
Fear of speaking truth to power – lacking psychological safety.
Inherited fears – generational or cultural fears that shape behavior.
Fear of regret – not taking action and living with “what ifs.”
4. Daily Practices for Mental Strength
Reflect nightly on what went well and what you controlled.
Practice gratitude and mindfulness.
Prioritize sleep, hydration, and mental clarity.
Treat each day as a chance to iterate and improve.
💬 Notable Quotes
“I needed to be the change I was seeking.”
“Feedback is a gift—even if it hurts.”
“You have to fight tooth and nail for your own mental space.”
“Don’t wait to be invited—ask.”
“See yourself as a work in progress, not a finished product.”
📚 Book Mentioned
Title: The Art of Self-Leadership
Focus: Empowering individuals to lead themselves through fear, change, and uncertainty
📞 Contact Info
Website: HeatherYounger.com
LinkedIn: Heather R. Younger
Social Media: Active on YouTube, Facebook, Twitter, Instagram

#STRAW
#BEST
#SHMS
Support the show: https://www.steveharveyfm.com/
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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Yolanda D. McElroy (aka “Dr. Yo-Yo”).
🎯 Purpose of the Interview
To spotlight Dr. McElroy’s work as a pharmacist, educator, and author of the children’s book It’s Not Candy, which promotes medication safety. The interview also highlights her consulting company, MediManage, and her mission to improve health outcomes through education and community engagement.
🧠 Key Takeaways 1. Professional Background
Dr. McElroy is a registered pharmacist in Louisiana with over 30 years of experience in retail and hospital settings.
She began her academic journey at Grambling State University (HBCU) studying chemistry before transferring to pharmacy school.
2. MediManage Consulting
Founded to promote medication safety and improve health outcomes.
Focuses on educating communities about proper medication use, adherence, and preventing medication-related problems.
3. Medication Safety Advocacy
Medications are a leading cause of accidental poisoning deaths in children.
Parents often leave medications and chemicals within reach of children.
Emphasizes the importance of locking up medications and educating both adults and children.
4. Target Age Groups
Focuses on children ages 3–10 to instill early awareness of medication safety.
Also highlights teens as a vulnerable group due to increased drug experimentation and access to medications at home.
Notes the importance of educating parents and senior citizens as well.
5. Book: It’s Not Candy
Inspired by her ministry work with youth in mental health hospitals.
Based on real-life experiences and includes a song to make learning fun and memorable.
Demonstrates how medications can resemble candy, making it difficult for children (and adults) to distinguish.
Aims to equip families with knowledge to prevent accidental overdoses and misuse.
6. Challenges in Pharmacy Profession
Pharmacists face heavy workloads, including vaccinations, insurance calls, and patient counseling.
Many are overworked and under-supported, leading to burnout and even strike considerations.
7. Book Creation Journey
Took years to develop after encouragement from her pastor.
Extensive research into publishing options and budgeting.
Partnered with a publishing company and built a team including an editor and illustrator.
Advises aspiring authors to be patient, budget generously, and seek support and education.
💬 Notable Quotes
“Medications are a leading cause of accidental poisoning deaths in children.”
“If you’re not sure, ask a professional. Ask your pharmacist.”
“We want to get them early and instill that training so they can make good decisions.”
“Many medication-related injuries are preventable.”
“If there’s no room at the table, bring a folding chair.”
“Our children are important and their lives are valuable.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.
Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies.
Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts.
He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.
Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment.
The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you.
PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey
McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency.
2. To educate listeners on the evolving world of branding and digital media
Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count.
3. To provide actionable guidance for entrepreneurs and creators
The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand.
4. To show how athletes and media personalities use content to expand influence
Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash.
5. To explore the role of AI in modern marketing
Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments.
KEY TAKEAWAYS 1. Relatability drives modern branding
People connect with authenticity, not polished promotion. Talk to your audience, not at them.
2. Engagement matters more than follower count
Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views.
3. Social media requires presence and accessibility
High-profile clients expect responsiveness; being available is key to agency success.
4. Vertical video is the new standard
Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built.
5. AI is an asset, not a threat
Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content.
6. Data tells the story
Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media.
7. Use “hot topics” to highlight deeper work
For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy.
8. Brand moments can start from something small
Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor.
9. Entrepreneurship requires trusting your gut
He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision.
10. Visibility creates opportunity
In the digital era, it’s not just who you know—it’s who knows you.
NOTABLE QUOTES On entrepreneurship
“I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.”
On branding
“People want to relate to you. They want to get to know you.”
“Talk directly to your audience.”
On social metrics
“It’s become a lot more about engagement and views than total follower number.”
On accessibility
“You could be the best at your job, but if a client can’t reach you, it doesn’t matter.”
On visibility
“It’s not about who you know—it’s about who knows you.”
On AI
“AI is absolutely an asset… it helps us with research, analytics, even virality scoring.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand
Co-founders of The Rowand Group and One Stop Taxes, the largest Black-owned virtual tax preparation service in America. The interview highlights their business evolution, scaling strategies, community impact, and the creation of the Black Tax Festival.
🧭 Interview Outline 1. Background & Origins
Both from Memphis, Tennessee; met in high school.
Started tax preparation in 2010 as a mom-and-pop operation.
Transitioned from brick-and-mortar to virtual model by 2015.
2. Business Philosophy
Entrepreneurship is defined as service to others.
Mowbray is the visionary; Cherina is the implementer.
Emphasis on scaling with structure: legal, accounting, HR.
3. One Stop Taxes
Grew from a single office to over 1,000 virtual franchise locations.
Offers free training, no startup costs, and shared revenue model.
Built a platform allowing clients to submit documents and sign remotely.
4. Virtual Tax Model
Designed for convenience and accessibility.
Clients and tax preparers never need to meet in person.
Platform includes document upload, e-signature, and cloud storage.
5. Franchise & Training
Learning Management System (LMS) for onboarding.
Training includes tax prep, customer acquisition, and platform use.
Strategic partnerships with local businesses (e.g., dealerships, daycares).
6. Black Tax Festival
Annual event held in Atlanta
Combines networking, education, and recognition.
Includes IRS updates, business workshops, and the Titan Awards.
Open to all entrepreneurs, not just tax professionals.
7. Expansion & Diversification
Own restaurants in Memphis and the Dominican Republic.
Franchised Fat Tuesday and Esco Restaurant (did \$1M in first 6 weeks).
Own a yacht for rental experiences in the DR.
Plans to develop a restaurant strip near FedExForum in Memphis.
💡 Key Takeaways
Vision + Execution = Growth: Their complementary roles fuel business success.
Virtual is Scalable: Transitioning to virtual allowed exponential growth.
Community Impact Matters: Black Tax Festival fosters education and recognition.
Diversification is Strategic: Restaurants and real estate expand their brand.
Mentorship & Learning: They study successful entrepreneurs like Tilman Fertitta.
Faith & Family Drive: Their journey is rooted in love, planning, and purpose.
🗣️ Notable Quotes
“Entrepreneurship means being a servant to other people.”
“The same thing that works at \$1M doesn’t work at \$15M.”
“We had to fire ourselves from some jobs and hire professionals.”
“We built a platform where you can do taxes from your couch.”
“We started before social media—we know belly-to-belly marketing.”
“Recognition matters—people don’t get it at home or work.”
“We’re trying to bridge the wealth gap through proper paperwork.”
“We bought a yacht in the Dominican Republic to rent for experiences.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cathy Yoder
Known as the Queen of Air Fryers—a mother of eight whose air‑fryer passion turned into a thriving social‑media‑driven business. Cathy explains how she learned to master air fryers, built a YouTube channel with massive growth, developed ebooks and cookbooks, and built a business through authenticity and service-oriented content. The conversation blends cooking education, digital‑branding lessons, entrepreneurship, and personal purpose.
PURPOSE OF THE INTERVIEW 1. Educate Viewers About Air Fryers
Cathy breaks down what an air fryer is, how it works, how to choose one, and common mistakes.
2. Highlight How Social Media Can Build a Business
Rushion explores how she grew from a blogger to a YouTube creator with hundreds of thousands of followers and multiple revenue streams.
3. Inspire Entrepreneurs to Pursue Authentic Branding
Cathy’s journey shows how consistency, authenticity, and audience connection can turn a simple idea into a successful brand.
4. Illustrate the Emotional Impact of Serving an Audience
Her stories of widowers, overwhelmed parents, and new cooks show how content can genuinely empower people.
KEY TAKEAWAYS 1. Air Fryers Are Mini Convection Ovens
They cook faster, often require no preheat, and can grill, bake, roast, and more—but not everything (like wet batters or funnel cakes).
2. All Air Fryers Are Not Equal
Cathy stresses choosing 6‑quart, ~1700‑watt models and avoiding units that are too small or underpowered. Size and wattage matter more than brand.
3. Her Content Strategy Was Data‑Driven
Initial uploads in various recipe categories revealed that air‑fryer recipes consistently outperformed, so she went all‑in on that niche.
4. YouTube Growth Takes Time
Her first monetization check was $1.36, rising to $146, then $300, then to $8,000–$9,000/month by the time she reached 100,000 subscribers.
5. She Generates Multiple Revenue Streams
YouTube AdSense
Amazon affiliate links
E‑books (first launch made $15,000 in a weekend)
Physical cookbooks (first batch of 500 sold out immediately)
6. Authenticity Builds Trust
She films mistakes, includes her kids’ real reactions (including spitting out bad food), and refuses to promote products she doesn’t believe in.
7. Listen to Your Audience
Comments guided her content direction (like dropping background music, creating cookbooks, responding to questions). Audience feedback = brand refinement.
8. Digital Marketing Tip: Serve People, Not Algorithms
She emphasizes helping overwhelmed home cooks first—consistent service leads to trust, community, and natural growth.
9. Emotional Impact Matters
Her biggest motivators are heartfelt messages, especially widowers learning to cook for the first time because of her tutorials.
NOTABLE QUOTES FROM THE INTERVIEW On Air Fryers & Cooking
“All air fryers are not created equal.”
“If you can grill it or bake it, you can usually air‑fry it.”
“Buying too small can make you come back and want to upgrade—now you’re wasting money.”
On Starting Her Channel
“My first check was $1.36… that’s a lot of work for $1.36.”
“I believed I was filling a gap… there wasn’t enough good content.”
On Content Strategy
“They need to know within the first three seconds that you’re going to deliver on your promise.”
“In the beginning, you just need to start publishing some crappy videos.” (On practicing, learning, and improving)
On Authenticity
“I will only share what I can authentically stand behind.”
“If I make mistakes, I show them.”
On Impact
“If I was in a room with 10,000 people, that’s still a lot of impact.” (Perspective on viewer counts)
“What matters is that person who felt hopeless now feels empowered.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.