Architecture Business Club with Jon Clayton

• Hands-On Construction To House of the Year with Carl Turner | 097

  Jon chats with award-winning architect Carl Turner, founder of Turner.Works. Carl shares the first part of his career journey. From his beginnings as a mature student to building an amazing reputation for residential projects. He won a string of prestigious awards along the way. Several of Carl’s projects have featured on TV shows like George Clarke's Ugly House To Lovely House & Grand Designs. In 2013, Carl’s own home, Slip House, won the RIBA Manser Medal, and in 2021, Hove House won Grand Designs House of The Year. Carl talks about the benefits of hands-on construction for building designers, the importance of teamwork, and his itch to make a larger impact through public architecture. Plus the ups and downs of running his own firm straight out of university and the valuable lessons learned along the way.Today’s GuestCarl Turner is the founder of Turner Works, an architecture and urban design studio specialising in the early activation of sites and the meanwhile use of buildings. Carl has founded and set up several meanwhile projects, including Pop Brixton, Peckham Levels and Ashford Coachworks. The building of his own Brixton home was filmed by Grand Designs, and Carl has gone on to feature on Channel 4's 'Ugly House To Lovely House' as an expert in low-cost, high-impact design.Episode Highlights00:00 Introduction01:07 Meet Carl Turner03:53 The Importance of Taking Breaks06:36 Carl's Early Career and Starting Turner.Works11:14 Hands-On Construction Experience26:01 Building a Reputation and Winning Awards29:47 The Desire for Public Projects31:25 Transition to Community Development31:50 Conclusion and Next Episode TeaserKey TakeawaysGet Involved and Learn by DoingYou learn a lot when you get your hands dirty. If you help build things yourself, you understand how buildings really work. This makes you a better designer because you know what is possible and what is hard to do.Take Breaks and Make PlansYou need to take breaks and step back sometimes. When you do this, you can see things more clearly and make better choices. If you just keep working without stopping, you might miss out on good ideas or make mistakes.Work Together and Help OthersYou do better when you work as a team. If you help other people and listen to their ideas, you can finish projects more easily. It is not just about you; it is about everyone working together to make something great.Click here to connect with Carl on LinkedIn 🤝Click here to learn more about Turner.Works 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an...

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• Why You Need Better Systems (Not More Tools!) with Layla Pomper | 096

  Only 17% of small teams write down what they do. Most just try to remember everything, which leads to stress and feeling overwhelmed. Layla Pomper, CEO of ProcessDriven and a systems expert, talks about how to build strong systems in your business. She shares her own journey from running a carpentry business with her husband to helping over 2,100 clients and 119,000+ YouTube followers. Layla explains the difference between good tools and good systems, and why writing down what you do is so important. She also discusses common mistakes teams make, like relying too much on software. This episode of Architecture Business Club will help you understand why better systems are key, not more tools.Today’s GuestLayla Pomper is the CEO of ProcessDriven® and the go-to expert on systemizing small team operations. Since 2018, Layla has been using software, process documentation, and storytelling to guide over 2,100+ clients and 119k YouTube subscribers to “enjoy the process” so they can delegate, grow, or simply relax. Creator of the Systemization Snapshot™— an operations audit and report that has benchmarked the operations of hundreds of teams—Layla’s mission is to turn “build your business systems” into a game that small teams can win in any industry.Episode Highlights00:00 Introduction00:50 Meet Layla Pomper: CEO of ProcessDriven02:25 Layla's Journey from Carpentry to Systems04:26 The Importance of Documenting Business Systems05:48 Why Systems Matter More Than Tools07:17 The Pitfalls of Relying on Software12:52 Learning from Other Industries14:30 Defining Good Systems vs. Good Tools21:32 The Benefits of Writing Down Processes27:07 Tool Switching: Does It Solve Real Issues?29:27 Practical Steps to Improve Your Systems30:54 Final Thoughts and Takeaways34:50 Layla's Favourite Place and Closing RemarksKey TakeawaysWrite Things DownYou should not try to remember everything in your head. When you write down what you do at work, it helps you and your team know what needs to be done. This makes your job less stressful and stops you from forgetting important steps.Don’t Let Software Decide How You WorkIt’s easy to think that new tools or apps will fix your problems. But you should first decide how you want to work, then pick tools that fit your way. If you let the software choose for you, you might end up working in a way that does not suit you.Learn from OthersYou can learn good ideas from people in your own job and from other jobs too. Ask others how they do things and share what works for you. Sometimes, a simple trick from another business can help you do your work better.Connect with Layla on LinkedIn 🤝Click here to get your Free Operations Audit and Identify Your Team's Biggest Bottleneck in Minutes - take your Systemization Snapshot today. 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁

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• How to Declutter Your Busy Brain with Bullet Journalling | 095

  Declutter Your Mind with Bullet Journaling! Jon shares how bullet journalling can help you reduce mental clutter and focus on what’s important. John, who has been using the bullet journal method for over a year, explains how it works and debunks common myths about it needing to be artistic. He highlights the ease and flexibility of this analogue method, making it a better alternative to digital tools that can be distracting. Jon provides simple instructions on getting started and the benefits of incorporating bullet journalling into your daily routine.00:00 Introduction01:18 Exploring Bullet Journaling02:32 Debunking Bullet Journaling Myths05:27 Jon's Bullet Journaling Journey13:38 Getting Started with Bullet Journaling18:33 Bullet Journaling Tips and Tricks20:44 Conclusion and Final Thoughts—Key TakeawaysYou can use bullet journaling to clear your mind. Writing things down helps you stop worrying about forgetting ideas and lets you focus on what matters.You do not need to be artistic or make your journal look perfect. Bullet journaling is for everyone, and you can keep it as simple as you like.You can use your journal to plan, keep track of your tasks, and look back at what you have done. This helps you see your progress and remember your small wins.—Visit the BuJo (Bullet Journal) WebsiteLiked our guest? Click here to connect with them 🤝Click here to learn more about [our guest’s services] 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.Next EpisodeNext time, Jon is joined by Layla Pomper to uncover why you need better systems, not more tools.

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• Avoiding The Biggest Marketing Timewasters with Susie Lober | 094

  Jon chats with Susie Lober, a marketing expert with over 20 years of experience working with architects. Jon and Susie discuss the pressures and challenges of modern marketing for architecture practices. They highlight the importance of focusing on quality over quantity and avoiding common marketing time wasters like chasing trends, fixating on social media metrics, producing content without strategy, endlessly tweaking websites, and ineffective networking. Susie emphasises the need for a sound marketing strategy, following up on networking efforts, and building trust with potential clients. The conversation underscores the value of intentional and consistent marketing efforts.Today’s GuestSusie Lober helps architects harness the power of marketing to get more of the work they want. If you're feeling overwhelmed by all the different marketing tools and tactics, Susie will help you identify what's most relevant to your business with down to earth practical advice. She is a Fellow of the Chartered Institute of Marketing with over 20 years experience marketing for architects both in practice and independently. She is also an editor of the RIBA publication ‘Cambridge Architecture’.Episode Highlights00:00 Introduction00:44 Meet Susie Lober02:30 Biggest Marketing Time Wasters02:56 Chasing Trends in Marketing07:22 The Pitfalls of Social Media Metrics11:20 Creating Purposeful Content14:17 Website Tweaks and Their Impact29:10 Effective Relationship Marketing36:54 Consistency in Marketing Efforts46:16 Final Thoughts and Takeaways48:20 Travel and Personal Recommendations49:48 Conclusion and Contact InformationKey TakeawaysFocus on What Matters, Not Just TrendsYou don’t need to follow every new marketing trend. Instead, think about where your audience is and what they care about. If your customers aren’t on a certain social media platform, you don’t have to be there either.Quality Over Quantity in ContentIt’s better to share helpful and interesting content than to post all the time. You don’t have to post every day. Make sure what you share is useful and fits your business. This way, people will remember you for the right reasons.Build Real Relationships and Keep in TouchMeeting people is just the start. You need to follow up and keep in touch with them. This helps you stay in their minds, so when they need your help, they will think of you first. Little and often is better than doing a lot all at once and then stopping.Click here to connect with Susie on LinkedIn 🤝Click here to learn more about Susie’s marketing workshops 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you...

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• How To Use Written Content to Become a Thought Leader with Antoinette Chappell | 093

  Jon is joined by Antoinette Chappell, an expert in executive thought leadership and content creation. They discuss the importance of standing out with original insights and effective content implementation. Antoinette shares her journey from translation to copywriting, and the necessity of strategic, long-form content to build authority in your field. They explore the role of thought leadership in career growth, the impact of AI on content creation, and the significance of having a strong content strategy. Also, Antoinette talks about Property Connect networking events and the value of face-to-face networking in the property and construction industries.Today’s GuestAntoinette Chappell has worked in two professions heavily transformed by AI and automation, yet has remained resilient and agile throughout. As a translator, she spotted automation trends early and pivoted into copywriting in 2019, ahead of the industry curve. In 2023, she wrote "Copy that!" to help fellow translators develop additional revenue streams, guidance that professional bodies are only now advocating. Antoinette now specialises in executive thought leadership, transforming busy leaders' insights into compelling long-form content. This forward-thinking approach exemplifies how she helps C-suite executives and founders lead industry conversations rather than reflect on what has been.Episode Highlights00:00 Introduction00:39 Meet Antoinette Chappell03:08 Becoming a Thought Leader05:32 Benefits of Thought Leadership08:13 Long Form vs Short Form Content11:07 SEO and Quality Content16:49 Strategic Content Planning20:30 Engaging Content for Professional Services22:31 Personal Touch in Professional Posts23:07 Consistency and Strategy in Posting23:43 Building a Recognisable Brand24:45 The Long-Term Benefits of Quality Content28:07 Evolving with Industry Changes32:46 Networking and Property Connect35:19 Final Thoughts and Takeaways36:15 Favourite Travel Destinations39:21 Conclusion and Contact InformationKey TakeawaysYou need to share your own ideas and stories to stand out. If you want people to notice you, don’t just copy what others say. Use your own experience and show what makes you different.You should have a plan for your content. Think about who you want to help, what they want to know, and when you will share your posts. If you post with a plan, more people will see you as an expert.You don’t have to be the best or have worked for many years to be a leader. If you look ahead, learn new things, and share what you know, you can help others and become someone people trust.Like our guest? Click here to connect with them 🤝Click here to learn more about Antoinette's services 🖥️Find your nearest Property Connect Networking Event 🏡Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture...

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