Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

• Unmasking Imposter Syndrome with Jason McDaid | 088

  Jon is joined by imposter syndrome life coach and fire engineer Jason McDaid. The discussion dives into the widespread issue of imposter syndrome, which affects 78% of professionals. Jason shares actionable strategies to combat this debilitating self-doubt, explains its core traits, and discusses the impact it has on individuals, particularly in the architecture and engineering sectors. He also opens up about his personal struggles and the coping mechanisms that people adopt. Additionally, the episode offers practical tools to reframe negative thoughts and underscores the importance of understanding that you're not alone in feeling like an imposter.Today's Guest...Jason McDaid is a fire engineer and a life coach specialising in imposter syndrome and the impact this is having on professionals working in the construction industry. He provides 1 on 1 coaching, and in-person imposter syndrome workshops called The 78% Club, 78% being the first stat that he heard about how many people experience imposter thoughts and feelings during their career.Episode Highlights...00:00 Introduction01:38 Meet Jason McDaid04:54 Defining Imposter Syndrome08:26 Why Imposter Syndrome is So Common11:52 Different Competence Types15:52 Coping Mechanisms and Their Impact20:16 Imposter Syndrome in Architecture and Engineering25:10 Competence and Mistakes in the Workplace26:01 Understanding Imposter Syndrome26:36 Healthy Self-Doubt vs. Imposter Syndrome29:19 Personal Story of Overcoming Imposter Syndrome32:10 Tools to Combat Imposter Syndrome33:27 Reframing Negative Thoughts39:13 Final Thoughts and Takeaways42:32 Travel and Nature Experiences45:50 Conclusion and Contact InformationKey Takeaways...Imposter syndrome is very common. You're not alone in feeling like a fraud sometimes; 78% of professionals experience similar thoughts at some point in their career. This realisation can help you feel less isolated.Imposter syndrome can show up in different ways. You might procrastinate, avoid putting yourself forward, or switch jobs frequently. Recognising how it affects you personally can be the first step in tackling it.Reframing your thoughts can help. Asking yourself questions to challenge negative thoughts can change how you see your skills and achievements. This can make a big difference in how you handle feelings of self-doubt.Links Mentioned In The Episode...Visit Jason’s Website—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating...

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• Is It Time To Quit Your Architecture Business? | 087

  Jon addresses the challenging question of whether it's time for you to quit your architecture business. He explores indicators that might suggest it's time for you to step away, such as changes in the market, personal circumstances, and diminishing passion. He explores the emotional aspects of closing your business and reframes the concept of failure as a learning opportunity. Offering three potential paths—staying the course, stopping, or starting something new—Jon provides actionable insights and personal anecdotes, encouraging you to carefully consider your options before making any big decisions about your business.Episode Highlights...00:00 Introduction02:11 Signs It's Time to Quit Your Business05:15 Reframing Failure: Learning from Setbacks07:14 Evaluating Your Business: Freedom, Flexibility, and Fulfillment09:21 Options: Stay, Stop, or Start Something New10:44 Jon's Personal Experience: Struggles and Realisations17:01 The Power of Pivoting: Embracing Change22:42 Conclusion: Making the Right Decision for You24:16 Outro: Next Episode and Final ThoughtsKey Takeaways...Think About Changing:If your architecture business is no longer working and it's making you sad or tired, it might be time to think about changing something. This can mean trying a new idea or offering different services.Closing Your Business Is Not Failure:If you close your business, it doesn’t mean you failed. Think of it as learning from what didn’t work and moving on to something new. It’s okay to stop something that makes you unhappy.You Have Options:You can choose to keep your business going, close it, or start something new. It’s important to take time to think about what you really want and make a plan that is best for you.—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time we’re joined by Jason McDaid to explore how we can normalise impostor syndrome.

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• Build Online Visibility (Without The Burnout) with Heidi Suutari | 086

  Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and updated portfolio, and using platforms like Pinterest for increased visibility. Heidi shares her journey into the architecture space and offers valuable tips for repurposing content and optimising your website. Jon provides insights into leveraging digital tools to avoid burnout while maintaining a strong online presence.Today's Guest...Heidi Suutari is the co-founder and CEO of Arkiste—a digital playground made just for design professionals, where architects and designers can show off their best work and get found by dream clients.Based in Helsinki but running an international crew, she’s a tech and marketing pro who’s obsessed with helping creative people win online. Heidi once got rejected from architecture school, but now she’s building Arkiste, so what goes around comes around. Always learning, and passionate about helping others succeed, Heidi’s here to make sure your work gets noticed onlineEpisode Highlights...00:00 Introduction01:18 Meet Heidi Suter: Co-founder and CEO of Arkiste02:25 Heidi's Personal Interests and Background04:07 Long-term Online Strategies for Architects07:31 SEO Tips for Architects17:10 Using Pinterest to Boost Visibility22:29 Importance of a Well-Designed Website27:22 Effective Social Media Strategies30:34 About Arkiste: A Digital Playground for Designers38:26 Final Thoughts and Favourite Places40:00 Conclusion and FarewellKey Takeaways...Use SEO to Stand Out: You need to use the right words on your website to help people find you. Make sure to describe your work well and use the words that your clients might use to search for services like yours.Share Your Work Online: Don't keep your amazing projects hidden on your computer. Share them online on platforms like Pinterest and your website. This way, more people can see your work and you can get more clients.Keep Your Website User-Friendly: Your website is the first thing many people will see about you. Make sure it is easy to use, loads quickly, and has all the important information about your projects and how people can contact you.Links Mentioned In The Episode...To start showcasing your work online head to arkiste.com & sign up (for free).—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the...

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• The Marketing System That Attracts The Right Clients with Richard Petrie | 085

  Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-founder of the Architect Marketing Institute, shares insights into building a systematic approach to marketing, shares the importance of niche marketing and a consultative sales process. They explore specific strategies such as creating offers that appeal to clients at different stages of their readiness to hire an architect. Richard shares success stories and provides practical advice for transforming architecture practices through targeted marketing efforts.Today's Guest...Richard Petrie is the world’s foremost architect marketing coach & the co-founder of The Architect Marketing Institute - a leading provider of marketing training and resources for small-firm architects and building designers. Their mission is to enable motivated architects to find freedom and fulfillment through exceptional projects and exceptional income. Richard brings a high performance mindset to marketing for his architect clients all around the world. And he’s joined me on this episode to share some of his expertise with you.Episode Highlights...00:00 Introduction02:19 Introducing Richard Petrie05:13 Challenges Architects Face in Marketing14:32 High-Level Marketing Strategies For Architects18:50 Creating Effective Offers25:24 Common Pitfalls in Traditional Sales Approaches26:19 The Value of Paid Diagnosis and Research28:29 Four Offers for Different Client Stages30:50 Filtering Clients Through Offers31:24 Nurturing Clients Over Time33:34 Customising Offers for Specific Projects35:06 Case Study: Success with Niche Marketing39:52 The Importance of Marketing for Architects42:18 Final Thoughts and Key Takeaways44:39 Personal Insights and Travel Experiences46:54 Connecting with Richard and Show Wrap-UpKey Takeaways...You should have a clear target. Knowing exactly who your ideal client is will help you attract the projects you like. Imagine fishing with the right bait for the right fish.Use a step-by-step marketing plan. Create systems for marketing your services which involve several steps—like different offers for clients at various stages. This helps you guide them through their journey.Say no to bad projects. If you have plenty of good projects lined up, you can easily say no to the ones that don’t suit you. This way, you won’t feel stuck doing work you don’t enjoy.Links Mentioned In The Episode...Click here to learn more about The Architect Marketing Institute—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...

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• How To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084

  Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.Today's Guest...Maja Kovacic-Kalra is a former architect turned marketing coach who spent over a decade in practice. Maja knows the pain of doing great work… and still feeling invisible. Relying on word of mouth. Taking on underpaid, uninspiring projects just to stay afloat. Working with difficult clients. But she’s also seen the difference when you're working on projects you actually enjoy, getting paid properly, and not burning yourself out in the process. Her mission is to help architects get more of the right work with clients who respect and value you. So you can work on projects you love and earn the money you deserve without working crazy hours.Episode Highlights...00:00 Introduction01:24 Meet Maya Kovacic-Kalra: From Architect to Marketing Coach03:54 What Makes Up A LinkedIn Profile?09:56 The Importance of a Strong LinkedIn Headline14:52 Crafting an Effective LinkedIn Banner18:28 Perfecting Your LinkedIn Profile Photo20:04 Maximising the Blue Link and About Section28:07 The Featured Section: A Key Element29:38 Maya's Favourite Travel Destination31:17 Conclusion and Final ThoughtsKey Takeaways...Make Your LinkedIn Headline Work for You Your headline should do more than just say your job title. Use it to tell people who you help, what you do, and how it helps them. Try a simple format like: “I help [type of person] do [what you do] so they can [benefit].” 👉 Focus on the first 45–60 characters—this is what people see first when you show up in searches or invites.Design a Banner That Tells Your Story Your LinkedIn banner is the big image at the top of your profile. Use it to grab attention and show: 📢 What you do and why it matters ✅ Proof of your work (like logos or quotes from happy clients) 👉 A simple message that tells people what to do next (like “Book a call”) Make sure the text is easy to read on both phone and computer, and check that nothing is hidden behind your profile photo.Use the ‘About’ and ‘Featured’ Sections to Show How You Help The ‘About’ section is a place to share your story—not just your CV. Talk about the problems your ideal client has, and how you help fix them. Keep it clear and friendly. In the ‘Featured’ section, add links to your best work or offers. Put the most important link first—the one you want people to click. This should match the call to action in your banner.Links Mentioned In The Episode...Grab Maja’s Free PDF Guide ‘Your Next Step to a Stronger LinkedIn Profile’Connect with Maja on LinkedInVisit Maja’s Website—--Want to explore podcasting for your business?👉 Book a chat with

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