Architecture Business Club with Jon Clayton

• What is a Linkedin Company Page & Do I Really Need One with Louise Brogan | 110

  Jon Clayton and guest Louise Brogan discuss the importance and strategic use of LinkedIn company pages. You’ll learn the distinct roles of LinkedIn profiles and company pages, how to properly set up and manage a company page, and the type of content to post. Louise shares valuable insights on leveraging a company's LinkedIn page to boost visibility, attract talent, and enhance credibility. The episode also covers how small business owners and larger teams can optimise their LinkedIn presence and the reasons behind these strategies.Today’s GuestLouise Brogan is a Consultant, YouTuber, Podcaster and International speaker. Louise works with small businesses and professionals who want to raise their visibility on LinkedIn and YouTube. She is also a Small Business Champion in the UK. Her proudest work moments are meeting the King at Buckingham Palace in recognition of her work and getting her coveted silver play button for YouTube.—Episode Highlights00:00 Introduction to LinkedIn Company Pages01:23 Understanding LinkedIn Profiles vs. LinkedIn Company Pages02:08 Creating a LinkedIn Company Page03:19 The Importance of Company Branding07:40 SEO Benefits of LinkedIn Company Pages08:03 Optimising Your LinkedIn Company Page08:50 LinkedIn's AI and Algorithm Updates10:04 Filling Out Your Company Page Details10:18 The Value of Company Values13:49 Posting on Your LinkedIn Company Page14:38 LinkedIn Company Page Content Strategy for Solopreneurs16:36 Balancing LinkedIn Personal Profiles and LinkedIn Company Pages17:38 Leveraging Your Team for LinkedIn Success18:25 Client Success Stories22:43 Project-Based Content Ideas for LinkedIn24:38 Employee Advocacy on LinkedIn25:25 LinkedIn Training and Workshops26:00 Final Thoughts and Key Takeaways28:39 Free Resources and Conclusion—Key TakeawaysEstablish a LinkedIn Company Page for Professional CredibilityEven if you are a sole trader or a small business, having a LinkedIn company page is essential. It allows you to showcase your brand, display your logo, and provide a professional 'shop front' for potential clients and collaborators. This increases your chances of being discovered by your target audience and lends credibility to your business.Maintain Consistent and Strategic PostingRegularly update your company page, ideally once a week or at least fortnightly, to demonstrate that your business is active and engaged. Share project updates, company news, and team achievements. Remember to write posts from the company’s perspective, which differs from the more personal tone used on individual profiles.Empower and Involve Your Team in AdvocacyEncourage your team members to engage with and share company page content on their own LinkedIn networks. Explain the purpose and benefits of this advocacy, as it amplifies your reach and can generate more leads and business opportunities. Providing guidance and training ensures everyone understands how to contribute effectively.—Connect with Louise Brogan on LinkedIn 🤝Get Louise’s Free LinkedIn Success Guide 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Follow or Connect with Jon on...

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• What PERSONAL BRAND really is & why it matters for Small Businesses with Christine Gritmon | 109

  Jon discusses the importance of personal branding with expert Christine Gritmon. Christine breaks down what personal branding is, why it matters, especially for solopreneurs and small business owners, and shares her five-part Inside Out personal branding methodology: Purpose, Passion, Person, Personality, and Personal Brand. The conversation delves into the significance of authenticity, how to make a memorable impression, and offers practical exercises for identifying and leveraging your unique gifts. The episode concludes with actionable tips for starting to develop an authentic personal brand today.Today’s GuestWe’re joined by Christine Gritmon - Christine reconnects solopreneurs, freelancers, and small business owners with their purpose and passions for a more aligned personal brand that’s joyful, authentic, and impossible to ignore! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, chats, and blog posts, as well as hosting her own podcast, Let’s Talk About Brand.—Episode Highlights00:00 Introduction00:42 Meet Christine Gritmon01:15 What really is Personal Branding?02:03 Personal Branding Misconceptions04:11 Why Personal Branding Matters So Much05:40 Building Trust Through Branding06:13 The Power of Authenticity11:44 The Inside Out Branding Framework12:05 Purpose and Passion15:25 Identifying Your Gifts20:42 How You Show Up In The World21:57 The Role of Personality23:50 Expanding Your Personal Brand24:38 Jon's Gift28:24 Leading with Your Gifts29:35 Christine's Personal Branding Evolution30:30 The Flexibility of Personal Branding31:15 Embracing Your Unique Gifts32:22 Final Takeaways on Personal Branding32:52 Connecting with Christine Gritmon—Key TakeawaysBe authentic and true to yourselfYour personal brand should come from who you really are, not from trying to fit into someone else’s idea of success. When you show your true self, people are more likely to trust you and remember you.Lead with your unique giftsEveryone has something special to offer. Focus on the skills and qualities that make you different, and use them in your work. This not only helps you stand out, but also makes your brand flexible if you change direction in the future.Your personal brand goes further than you doA strong personal brand can open doors and create opportunities, even when you are not in the room. The impression you leave with others can travel far, helping your reputation and bringing new connections your way.—Click here to connect with Christine on LinkedIn 🤝Click here to learn more about Christine Gritmon 🖥️Ready to start podcasting? Click here to book a chat with Jon 🎧Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.—Next EpisodeNext time Jon chats with Louise Brogan about getting more from your LinkedIn company page.

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• How (& Why) The Architecture Business Club Podcast Is Changing | 108

  In this episode of the Architecture Business Club podcast, host Jon Clayton reflects on the podcast's impact and announces several upcoming changes aimed at broadening its audience and improving content delivery. Key changes include the transition to both audio and video formats, a shift to fortnightly episode releases, and a tighter editing process to focus on core topics. Jon also discusses the possibility of releasing video versions of past episodes and explores securing a long-term sponsor that aligns with the show's mission. Listeners are encouraged to provide feedback on these updates and suggest potential sponsorship partners.—Episode Highlights00:00 Introduction01:01 New Audio and Video Formats02:01 Content and Format Adjustments05:25 Editing and Production Process07:05 Release Schedule Update08:48 Focus on Interview-Based Episodes10:57 Exploring New Podcast Ideas11:27 Sponsorship and Ads15:22 Summary and Conclusion—Key TakeawaysThe importance of adaptability: The episode demonstrates how being flexible and open to change can help you overcome unexpected challenges and seize new opportunities.Effective communication is key: Clear, honest, and timely communication between all parties involved helps to prevent misunderstandings and ensures that everyone is aligned towards common goals.Continuous learning drives progress: Embracing a mindset of ongoing learning and self-improvement allows for personal and professional growth, keeping individuals and organisations competitive in a rapidly evolving environment.—Subscribe on YouTube (for upcoming video episodes!) 📺Send a Voicemail to the show (we listen to every message!) 📢Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community waitlist 🤝Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.—Next EpisodeNext time Jon chats with Christine Gritmon about personal branding.

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• Why Podcast Guesting Should Be Part Of Your Marketing Strategy with Nathalie Doremieux | 107

  Jon is joined by Natalie Doremieux, a membership and tech strategist with over 10 years of experience. They delve into the numerous benefits of podcast guesting for business growth. Natalie shares her expertise on why podcast guest appearances are valuable, the importance of having a podcast guesting strategy, and how to find the right podcasts to guest on. Listeners will also learn effective strategies to repurpose guest appearances for maximum value. Additionally, they discuss building trust, connecting with the audience, and crafting a compelling narrative to achieve business objectives. Tune in to discover how you can leverage podcast guesting to enhance visibility, build trust, and align with your business goals.Today’s GuestNathalie Dorémieux is a membership and tech strategist with over 10 years experience helping coaches and course creators design high-retention programs that drive real results. In 2025, she co-created Podcast LeadFlow, a tool that turns podcast episodes into high-quality lead magnets using smart automations and AI. Nathalie’s work blends strategy, tech, and a human-first approach - with a dash of French flair.—Episode Highlights00:00 Introduction to Podcast Guesting00:30 Welcome to Architecture Business Club00:49 Meet Natalie Doremieux01:40 Why Be a Podcast Guest?03:02 Building Trust Through Podcasting04:05 The Importance of a Podcast Guesting Strategy07:15 Defining Your Podcast Guest Strategy08:30 Connecting with Your Audience10:32 Finding the Right Podcasts To Guest On15:29 The Power of Networking16:03 Researching Podcast Guest Opportunities16:35 Making a Good Impression as a Podcast Guest19:56 Crafting Your Message as a Podcast Guest23:31 Sharing Your Unique Approach as a Podcast Guest28:40 Leveraging Podcast Appearances31:38 Repurposing Podcast Content35:13 The Value of Podcasting36:59 Getting Started with Podcasting38:49 Commitment and Podcast Seasons40:28 Final Thoughts and Connection—Key TakeawaysHaving a clear podcast guesting strategy is essential for aligning your appearances with your business goals and reaching your ideal audience.Building trust and authentic connections through podcast guesting is far more effective than simply promoting your expertise; sharing your story and values helps you stand out.The value of podcast guesting extends beyond the interview itself—repurposing your appearances and treating them as lead-generating assets can significantly boost your business growth.—Click here to take your next step after listening 🖥️Click here to connect with Nathalie 🤝Ready to start podcasting? Click here to book a chat with Jon 🎧Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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• Embracing Nature: Nicla Diceglie's Journey To Bold Biophilic Design | 106

  Jon interviews Nicla Diceglie, founder of Nicla D Interiors. Nicla shares her transformative journey from a stressful career as a project manager in London to embracing bold biophilic design inspired by her own battle with depression. She discusses the importance of nature and colour in creating spaces that nurture and restore well-being. The conversation touches on the therapeutic benefits of nature, the challenges of starting a new business during COVID-19, and the unique aspects of bold biophilic design. Nicla also shares her love of travel, architecture, and some of her favourite places around the world. Tune in to learn how embracing biophilic design can enhance your health, happiness, and personal growth.Today’s GuestNicla Diceglie is the founder of Nicla D. Interiors. After experiencing the healing power of nature and colour in her own life, Nicla founded Nicla D. Interiors to help others create bold biophilic spaces that support happiness, health, and personal growth. Nicla helps people turn their homes into joyful, nature-inspired sanctuaries - spaces that heal, energise, and make them happier and healthier.—Episode Highlights00:00 Introduction00:56 Meet Nicla Diceglie: Founder of Nicla D Interiors03:34 Nicola's Journey: From Italy to London05:06 The Turning Point: Leaving the Job08:06 Embracing Nature: The Healing Power of the Outdoors09:37 Starting Fresh: A New Career in Interior Design14:49 Launching Nicla D Interiors19:34 Challenges of Starting a Business During COVID21:46 Finding Your Passion and Alignment22:49 Introduction to Biophilic Design27:03 The Journey to Biophilic Design31:43 Benefits of Biophilic Design37:09 A Day in the Life of a Biophilic Designer39:07 Final Thoughts and Takeaways40:23 Favourite Travel Destinations42:08 Connect with Nicla42:51 Closing Remarks—Key TakeawaysSpending time in nature can improve your mood and well-being. Even simple activities like walking in the park or adding plants to your home can make a positive difference.The spaces where you live and work should help you feel comfortable and happy. Bright colours, natural light, and personal touches can turn any space into a place that supports your health.It is possible to change your career or life direction if you are not satisfied. Following your interests and passions can lead to a more fulfilling and enjoyable life.—Click here to connect with Nicla on Instagram 🤝Click here to learn more about Nicla D Interiors 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.—Next EpisodeNext time Jon is joined by Nathalie Doremieux to learn how to get the most value from your podcast guest appearances.

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