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Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

Jon Clayton
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
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  • Building Dreams: Joe Wright's Journey Through Architecture and Business | 079
    Jon is joined by architect Joe Wright, who shares his journey from working in a large architecture firm to running his own small practice. Joe shares the challenges and rewards of this transition, including his changing approach to business and the importance of client collaboration. He also discusses personal anecdotes, his love for a local gospel choir, and the significance of sustainable design in his projects. The episode offers valuable insights for small firm founders aiming to build their dream business in architecture.Today's Guest...Joe Wright is a Chartered Architect who creates bespoke homes in London and West Sussex. His focus is on client collaboration and sustainable design. Joe has worked on around 10 projects a year for over a decade, from design to construction. Helping to turn his clients’ houses into fabulous homes. During that time, he’s also moved from Tottenham to the seaside town of Worthing in West Sussex. And oversaw building work on three projects on his own home. Asides from spending time with his architect wife, two sons and their mad cocker spaniel. Joe loves mountain biking, Arsenal football club, travel, and is a member of a local gospel choir.Episode Highlights...00:00 Introduction01:28 Meet Joe Wright: Architect04:45 Joe's Architectural Practice and Philosophy07:45 Joe's Journey to Becoming an Architect13:31 Starting a New Practice: Challenges and Strategies17:29 Early Business Struggles and Client Relationships25:36 Dealing with Difficult Clients27:18 Learning to Trust Your Gut29:43 The Impact of Bad Clients on Mental Health31:07 The Importance of Client Collaboration31:41 Business Development and Marketing Strategies40:45 Networking: Overcoming Fear and Building Relationships46:39 Favourite Travel Destinations48:48 Conclusion and Final ThoughtsKey Takeaways...Facing Your Fears and Taking ActionYou might feel scared to try something new — like getting into architecture, starting your own practice, or going to a networking event. But the longer you wait, the more chances you might miss. Taking action helps you learn as you go. You don’t need to have it all figured out — just get started, and deal with things as they come.Why Building Relationships MattersAt first, networking can feel awkward. But once you start meeting people, it gets easier — and it can really help your business. Talking to others, sharing stories, and asking for advice can lead to new ideas, referrals, and work. You don’t have to do it all alone — people want to help.Trusting Your Gut with ClientsSometimes you just know when a client doesn’t feel right. If you ignore that feeling, it can lead to stress, wasted time, and low energy. Be picky. Set clear rules from the start. When you work with good people, your projects go better and you feel happier too.Links Mentioned In The Episode...Visit Joe’s practice websiteConnect with Joe on LinkedIn—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉
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  • How To Calculate Your Ideal Income: How Much Money Is Enough? | 078
    Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the Profit First method for allocating business revenue. Tune in to gain clarity on your financial targets and ensure your business's financial health.Episode Highlights...00:00 Introduction01:38 Understanding Your Financial Needs03:56 Calculating Your Monthly Income05:08 Planning for Annual and Unexpected Expenses07:03 Setting Long-Term Financial Goals08:50 Determining Your Business Revenue Needs09:50 Profit Allocation and Business Expenses12:08 Conclusion and Next StepsKey Takeaways...Know how much money you needYou need to be clear on how much money you need to live and run your business. This means knowing what you need to take home each month, as well as saving for once-a-year bills and surprise costs. It helps you stay on top of things and avoid money stress.Set money goals for your businessBreak your income into steps. Start with what you need each month to get by. Then look at your yearly costs. Finally, think about what you want in the future. These steps make it easier to plan your business income and keep things growing.Split your money the smart wayOne way to manage your money is from the book Profit First. You split what your business earns like this:💸 50% for paying yourself🏢 30% for running the business💰 15% for tax📈 5% for profitThis helps you make sure everything is covered — and that you’re not just working, but earning too.—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time, Jon chats with architect Joe Wright about his changing approach to business.
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  • How To Build Trust and Connection Through Storytelling with Jude Charles | Part 2 | 077
    Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be leveraged for greater business success.Today's Guest...For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.Episode Highlights...00:00 Introduction01:29 The Power of a Story Bank04:01 Crafting Engaging Stories08:50 Success Stories in Design14:42 Marketing Beyond Your Portfolio22:40 The Impact of Video Storytelling27:04 Final Thoughts and Takeaways29:04 Travel and Connection31:12 Closing RemarksKey Takeaways...Why storytelling matters 🗣️ If you want people to trust you and feel a real connection, sharing stories helps. When you tell personal stories, it shows the human side of your business. It makes you easier to understand and easier to like. Jude says it’s a good idea to keep a “story bank” – a place where you write down little things that happen each day. You can use these stories later when you need them.Using video to tell better stories 📹 Video is a great way to tell stories. People can see your face, hear your voice, and really get a feel for who you are. Jude says video helps people understand what your business is all about – sometimes much faster than reading words on a website. It helps them decide if you’re the right person to work with.Marketing isn’t just about pretty pictures 📸 If you're an architect or designer, don’t just show your finished work. Let people see what happens behind the scenes. Share clips of your team working, or happy clients talking about their experience. And try speaking on podcasts or at events – it helps more people find you and trust you. These simple things make a big difference when it comes to getting the right clients.Links Mentioned In The Episode...Grab a free copy of Storytelling for Design CreativesVisit Jude’s WebsiteFollow Jude on Instagram—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects,...
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  • How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076
    Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling can help you attract ideal clients and grow your business.Today's Guest...For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.Episode Highlights...00:00 Introduction01:39 Meet Jude Charles: Filmmaker and Storytelling Expert04:03 Why is Storytelling Important in Business?07:42 Three Essential Stories Every Business Should Share12:23 Overcoming Challenges and Building Trust Through Stories15:44 What Holds People Back From Sharing Stories?20:02 The Simplicity of Effective Storytelling27:21 Conclusion and Next StepsKey Takeaways...📖 Why Storytelling Matters in BusinessTelling your story helps people trust you and connect with you. When you share your journey, successes, and big ideas, you show what makes you different. People remember stories – and that makes you stand out.💬 Being Real Builds TrustBeing open about your experiences (even the tough ones) helps people relate to you. When you’re honest and real, your audience feels a stronger connection. That trust makes them more likely to work with you.✏️ Keep Storytelling SimpleJude Charles breaks storytelling into two easy steps:1️⃣ Pick a clear moment – A time when something important happened.2️⃣ Share the lesson – What you learned from it.That’s it! No overthinking, just simple, powerful stories that connect with your audience.Links Mentioned In The Episode...Grab a free copy of Storytelling for Design CreativesVisit Jude’s WebsiteFollow Jude on Instagram—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...
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  • The Benefits of Podcasting for Architecture Firms (& Service-Based Businesses) | 075
    Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe’ into podcasting. Be sure to contact Jon via the link below if you’d like to learn more about how podcasting could benefit you.Episode Highlights...00:00 Introduction01:51 Benefits of Podcasting for Your Business05:59 Debunking Podcasting Myths13:22 Overcoming Fears around Podcasting18:08 How To Get Started with Podcasting19:57 Conclusion and Next StepsKey Takeaways...🎙 Building Trust and AuthorityA podcast helps you show people what you do and why you do it. When you share your knowledge, you build trust with potential clients. The right people will be drawn to you, and those who aren’t a good fit will move on.🚀 Getting Past Common Podcasting FearsThink you need fancy equipment or a perfect radio voice? You don’t!✅ Start with what you have – A simple setup works fine.✅ Learn as you go – You don’t need to be an expert to begin.✅ Your story matters – People connect with you, not just your content.🎯 What Does Podcast Success Look Like?Success isn’t just about money or big download numbers. It’s about:📅 Showing up consistently – Keep publishing, even if it’s not perfect.💡 Sharing something useful – Help your audience, and they’ll keep coming back.🎙 Enjoying the process – If you like doing it, you’ll stick with it!Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time Jon chats with Jude Charles on using storytelling to attract better clients.
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Sobre Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

Architecture Business Club is the weekly podcast to help solo and small firm architecture business owners build a profitable, future-proof architecture practice that both you and your clients love! It’s an inclusive place (for ALL architecture business owners). So whether you’re an Architect, Architectural Technologist, or Architectural Designer…If you sell architectural services and want to improve the way you do things…This is THE podcast for you. I’m Jon Clayton, your show host, and a Chartered Architectural Technologist based in the UK. I’ve been in architecture for over two decades and running my own (solo) practice for 10 years+. Each week you’ll hear from inspiring people from the world of architecture and business who share actionable tips to help you improve how you work, save time, or make more money. I’ll also share my own experiences running an architecture business in occasional solo episodes. We cover everything from mindset, money, business strategy, sales & marketing, productivity, systems & workflows, client experience, outsourcing, software, technology, and much more. Episodes are kept as short as possible by cutting out the fluff and getting straight to the point. So expect interview episodes of around 30 minutes or less, and solo episodes of 5 to 15 minutes. New episodes are released every Thursday at 6am GMT / 2am EST. Welcome to the Club!
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