Farm4Profit Podcast

In this insightful episode, Billy Rose, founder of AcreShield, explores how innovation and risk management are reshaping modern farming. He breaks down how companies encourage retailers and growers to adopt new agricultural products using verified data, risk assessments, and real-world success stories. Billy highlights key traits for successful entrepreneurs and farmers, including energy, confidence, and tenacity. He dives into how AcreShield’s AI-powered Yield Optimizer helps farmers improve yields and minimize risk with unbiased seed testing and performance-backed programs. Billy also explains microcaptive insurance, farmland valuation tools, and the importance of data transparency in farming. Learn how AcreShield is empowering farmers with confidence and financial security.For more information, visit AcreShield.com or OptimalAgSolutions.com. Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: [email protected]/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitConnect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

Damian Mason is a leading expert in agricultural business strategy, known for blending humor and hard-hitting insights to address the challenges and opportunities facing modern agriculture. Raised on a dairy farm in Indiana, Damian has built a diverse career that spans from agribusiness consulting to professional speaking, podcasting, and authoring several books—including Food Fear and Do Business Better. His podcast, The Business of Agriculture, is a go-to resource for professionals seeking in-depth discussions on market trends, consumer behavior, and business solutions within the ag industry.Beyond his speaking and writing, Damian’s unique background includes a degree in agricultural economics from Purdue University and an MBA from the University of Phoenix. He offers real-world advice on navigating industry disruptions, government policies, sustainability, and market volatility—all with a direct, no-nonsense approach.In this episode, Damian shares his views on how farmers can position themselves for long-term success, the importance of adapting to consumer demands, and why treating farming as a business—not just a lifestyle—is essential for future profitability. Tune in for an honest, entertaining, and insightful conversation that will leave you thinking differently about the business of agriculture!Learn more about Damian Mason at damianmason.com and check out The Business of Agriculture podcast for more ag industry insights. Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: [email protected]/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitConnect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

Today's show is brought to you by: https://www.croporganization.org/In this episode of the Farm for Profit podcast, Tanner interviews Pete Ferrell, a rancher with a rich family history in agriculture. They discuss the transition of ranch management to the next generation, the challenges of succession planning, and the adoption of holistic practices in ranching. Pete shares his journey into wind energy, the establishment of a wind farm on his ranch, and the importance of understanding lease and easement agreements. The conversation highlights the integration of technology in ranch management and the financial benefits of diversifying income sources through renewable energy. In this conversation, Pete Ferrell shares his experiences and insights regarding the development of wind farms on agricultural land. He discusses community perceptions, tax implications, lease agreements, long-term commitments, environmental impacts, and the sound and aesthetic considerations of wind energy. The conversation also highlights the economic benefits and resources available for landowners considering wind energy projects.takeawaysThe importance of effective succession planning in ranching.Lessons learned from a failed succession plan.Holistic practices can enhance ranch management.Embracing technology is crucial for modern ranching.Wind energy can provide additional income for ranchers.Long-term agreements with wind companies require careful consideration.Consulting can help others navigate wind energy development.Understanding lease and easement agreements is essential.Ranchers can maintain their operations while hosting wind farms.Financial planning is key to a successful transition in ranch management. Community concerns about wind farms often stem from misconceptions.Wind farms can provide significant tax revenue for local communities.Lease agreements for wind farms typically include multiple payment structures.Long-term agreements can lead to considerations for future turbine technology.Access roads from wind farms can benefit ranching operations.Environmental studies show that wildlife populations can recover post-construction.Wind farms can create noise that resembles natural sounds like rivers or surf.Landowners should be aware of the potential for visual impact from turbines.It's important to consult with experts when considering wind energy projects.Landowners have resources available to help them navigate wind energy agreements.01:02 Meet Pete Ferrell: A Ranching Legacy02:49 Transitioning Ranch Management to the Next Generation05:53 Lessons from a Failed Succession Plan09:02 Adopting Holistic Practices in Ranching12:02 Embracing Technology in Ranch Management15:11 Exploring Wind Energy Opportunities17:59 The Journey to Establishing a Wind Farm20:46 Navigating Long-Term Agreements with Wind Companies23:47 Concerns and Benefits of Wind Energy on Ranching27:06 Consulting on Wind Energy Development30:08 Understanding Lease and Easement Agreements31:52 Community Perspectives on Wind Farms34:04 Tax Implications and Economic Benefits35:55 Understanding Lease Agreements38:25 Long-Term Agreements and Future Considerations44:58 Debunking Myths and Addressing Concerns50:11 Environmental Impact and Wildlife56:21 Sound and Aesthetic Considerations01:00:28 Resources for Landowners Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: [email protected]/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitConnect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

Lacie shares her journey from growing up on a cattle farm in Ohio to becoming a social media influencer with a focus on agriculture. She discusses the challenges and joys of creating content around her cows, the unexpected success of her videos, and how she navigates the world of brand partnerships. Lacie also opens up about her personal life, including her relationship and her unique self-expression through tattoos and vibrant hair colors. The conversation highlights the intersection of agriculture and social media, showcasing how Lacie has built a brand that resonates with her audience while staying true to her roots. They explore the world of podcasting, focusing on content creation and audience engagement, while also touching on the unique experiences of dating in agriculture and the family tradition of tractor pulling. Lacie introduces the fascinating Jungle Jim's grocery store, highlighting its diverse offerings. The conversation wraps up with a light-hearted discussion about pet care, particularly Lacie's cat, and the importance of bridging gaps in agriculture awareness.takeawaysLacie's early mix-up with time zones led to a humorous introduction.Growing up on a cattle farm shaped Lacie's love for animals.She initially aimed to become a large animal vet but found her passion in social media.Lacie's cows became stars of her content, leading to unexpected fame.She emphasizes the importance of quality audio and video setups for podcasts.Lacie's content creation journey began with a silly video featuring her cow, Snow.She has built a brand around her cows, selling merchandise and engaging with her audience.Lacie's vibrant hair and tattoos are expressions of her personality and creativity.She faces challenges in securing brand partnerships despite her large following.Lacie's podcast, 'Feral Cow Bitch,' reflects her candid and humorous approach to life. Tattoos can be planned or spontaneous, depending on the individual.Investing in tattoos is akin to investing in art.Personal stories often accompany tattoos, adding depth to their meaning.Podcasting allows for interactive content and audience engagement.Dating in agriculture can lead to unique connections among listeners.Tractor pulling is a cherished family tradition for many.Jungle Jim's offers a unique grocery shopping experience with international foods.Caring for pets can involve creative solutions, like baby-wrapping a cat.Education in agriculture is crucial to dispelling misinformation.Engaging with audiences through personal stories can enhance understanding of agriculture.Chapters00:00  Introduction and Time Zone Confusion02:57  Lacey's Background and Early Life05:56  Cattle Farming and Show Cows08:58  Social Media Journey and Content Creation11:52  Building a Brand and Business Ventures14:59  Navigating Partnerships and Brand Deals18:00  Personal Life and Relationships27:04  Navigating Life Choices and Career Aspirations30:20  The Reality of Veterinary Work32:20  Podcasting Journey and Challenges39:10  Tattoos: Personal Stories and Experiences46:25  Content Creation and Audience Engagement49:40  The Crafty Ladies and Their Adventures50:52  Tractor Pulling and Family Traditions52:13  National Farm Machinery Show Insights54:31  Tractor Names and Personal Stories57:20  Navigating Social Media and TikTok Challenges01:01:40  Jungle Jim's: A Unique Grocery Experience01:02:50  The Cat Carrier Trend01:04:34  Breaking Barriers in Agriculture Education Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: [email protected]/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitConnect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/