The Goal Digger Podcast

There are riches in the niches. Have you heard that before?  It means the better you know your ideal customer and audience, and can fine tune your offer to meet their needs, the BIGGER you can make it in your own little sliver of the market.  Some entrepreneurs are so gifted at niching down that they actually invent and pioneer a market for something no one even knew they needed… Today’s guest falls into that category. Christine Lucas is doing BIG things on Etsy as the creator of Lula Flora, the company that pioneered the mini piñata party favor trend! She carved out a niche in the party decoration market in 2014 and quickly climbed to the top 1% of Etsy sellers, averaging over a quarter million dollars in sales the last couple of years. Christine shares about finding her niche, about growing within it, about the Etsy selling experience, how she grew with a product so highly specific, and her advice for others excited about the idea of selling their products on Etsy. GOAL DIGGER FB COMMUNITY:  

No one told you that becoming a business owner actually meant tons of hours spent tethered to your computer becoming: a masterful blog writer, a customer service representative, an accountant, a branding genius, and a social media expert.  Let’s go back to that customer service bit... Because we all want happy clients, but we aren’t sure exactly how to get them every single time. Don’t worry, I’ve got you. This episode is your guide!  I am sharing my 5 secrets to getting happy clients in a service based business and how you can create a system to ensure client satisfaction. I want to help you avoid those sleepless nights thinking about your client base and the emails that make your stomach totally drop.  Some clients just aren’t the right fit — and that’s okay. But with these secrets I know you can make your dream customers feel worthy and valued, and LOVE working with you. GOAL DIGGER FB COMMUNITY:  

My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don’t build your business on a platform you can’t control.  I can’t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they’ll get their message heard if they can’t post to Instagram that day. You know I like to show up on Instagram and it’s always been a great way to connect and communicate with my audience and ideal customers, but there’s something I’ve learned and I am so passionate about it, I’ll never stop sharing the importance of it: You need an email list.  When Instagram goes down -- No sweat. I can still reach my audience, and even more directly, with my email list. Instagram is the handshake, but email closes the deal. Today I’m working with one of my students, Natasha Smith, for a coaching session all about email lists. She’s a little apprehensive about building her list, she doesn’t want to sound sales-y and she’s not entirely sure what would convert best for her business. Class is in session! GOAL DIGGER FB COMMUNITY:    

I was afraid to have a baby. I wasn’t a maternal woman, I loved work so much, I enjoyed every ounce of freedom, I wanted Drew to myself, I didn’t want to “ruin” my body and I required 10 hours of sleep a night...  There were so many reasons why I worried about becoming a mom and yet this yearning came on, 5 years into marriage after we vowed we’d never have kids. That was the start of a caption I shared just one month into motherhood. It’s how I felt before I knew how I would morph into a new version of myself, one I never imagined myself becoming.  Maybe it’s because we waited three long years or we prepared for the worst. I realized those fears were taking up space that could have been filled with dreams. Being a mom is the BEST thing I’ve ever done and it’s stretched me in new ways. With this episode, I want to speak to the women who want to become a mom but feel fear. My fear ran deep, too. Today I’m sharing how motherhood has changed both me and my business, and what I’ve learned that told me I never had anything to be afraid of at all. GOAL DIGGER FB COMMUNITY:  

I can picture you sitting there at your desk, glancing around those stark office walls, the ping of your email inbox echoing in your ears, and you’re thinking: There’s more for me than this. Jane Lu was an accountant, she had a stable job in the corporate world, but after starting a business on the side she became so distracted that her work suffered. So she quit. And she didn’t tell anyone. And then her business failed.  Now what? No job, no promise of finding another one, and no business. But now Jane is the founder of Showpo and sitting on the Forbes 30 Under 30 list, on track for $200 million in sales. There’s so much between point A and point B… Actually, Jane’s story is more of a point A to point XYZ. Jane is funny and unfiltered, and she’s sharing her story that all started with a decision to quit. GOAL DIGGER FB COMMUNITY: