Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400
In this episode, Chris Do and Jodie Cook explore how creatives should approach AI, balancing curiosity with the fear many still hold. They examine how AI reshapes workflows, speeds up production, and challenges long-standing ideas about originality.
Chris shares examples from design, film, and typography to show how every generation labels new tools as “cheating.” Jodie adds how AI expands creative capacity, boosts output, and accelerates learning. Together, they highlight the ongoing tension between authenticity, efficiency, and evolving creative standards.
Timestamps
(00:00) - Intro
(01:00) - How creatives use AI
(12:13) - Creative history boosts clarity
(13:20) - AI removes blank-page paralysis
(16:40) - AI speeds Photoshop workflow
(20:38) - Faster iteration using AI
(24:10) - New artistic forms emerging
(26:26) - First AI-generated podcast
(30:25) - Citing sources for transparency
(47:59) - Automated summary and analysis
(01:03:19) - AI enhancing creative work
(01:20:39) - Final message on adaptation
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://www.jodiecook.com/
Instagram: https://www.instagram.com/jodie.cook_/?hl=en
Check out The Futur:
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Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
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1:22:14
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1:22:14
Unlocking Your Higher Self w/ Jay Brown | Ep 399
In this episode, Chris Do sits down with Jay Brown for a deep and expansive conversation about identity, spirituality, and the pursuit of purpose. Jay shares his journey from growing up between the Philippines, San Diego, and Hawaii to becoming a standout high-school athlete with dreams of professional football. After an ACL tear ended his career, he stepped into entrepreneurship—launching a music licensing company, producing large-scale events, and navigating fame, anxiety, and internal dissonance. Major personal losses in 2013 pushed him toward deeper self-understanding, eventually guiding him to the transformational work he does today.
Timestamps
(00:00) - Intro
(01:39) - Jay shares early upbringing
(05:12) - Identity and early influences
(12:46) - Culture and multiverse emergence
(18:57) - Artists channel divine insight
(22:14) - Creativity as spiritual access
(27:24) - Misalignment drains life force
(30:35) - Preparing vessel for intuition
(41:52) - Multidimensional self exploration
(52:39) - Releasing inherited narratives
(59:53) - Guided mental programming moment
(01:00:39) - Facebook post leads to Airbnb
(01:01:33) - Airbnb host culture discussion
(01:06:58) - Building deeper human connection
(01:10:19) - Success but misalignment theme
(01:11:56) - People addicted to courses
(01:12:50) - Teaching without full mechanics
(01:16:35) - Stress patterns harming society
Check out today's guest, Jay Brown:
Instagram: https://www.instagram.com/mindfraime/?hl=en
Website: https://www.mindfraime.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
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Check out Chris Do:
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TikTok:https://www.tiktok.com/@thechrisdo
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1:21:37
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1:21:37
What Grief Teaches Us About Love w/ Jule Kim | Ep 398
In this episode, Chris Do sits down with coach and creator Jule Kim for a powerful and emotional discussion on grief, loss, and healing. Jule opens up about losing her brother unexpectedly and how it reshaped her understanding of family, identity, and emotional connection.
Together, they explore the cultural pressures that discourage vulnerability, the struggle to feel deeply, and how grief forces self-discovery in unexpected ways. Chris offers thoughtful reflections on empathy, boundaries, and how to truly support someone through pain.
Timestamps
(00:00) - Intro
(01:36) - Lessons learned in loss
(02:35) - Why no one talks about grief
(03:13) - Chris on family and mortality
(10:59) - How her brother’s death hit
(18:20) - Hidden trauma and autism shared
(24:33) - Organ donation process begins
(33:42) - Family conflict and decision-making
(41:43) - Legacy and meaning after loss
(43:00) - Rituals, closure, and moving on
(50:00) - Sudden emotions and healing process
(58:18) - Preparing loved ones for the future
(59:04) - Memories preserved through media
(01:10:40) - Lessons learned from loss
(01:15:25) - Acceptance and emotional growth
(01:20:12) - Depression, family history, and healing
(01:21:07) - Message of hope and help
(01:21:38) - Crisis lifeline and support call
(01:22:00) - Deep grief and full surrender
(01:25:45) - Reflections and gratitude
Check out today's guest, Jule Kim:
Jule's LinkedIn: https://www.linkedin.com/in/julekim/
Jule's Instagram: https://www.instagram.com/itsjulekim
Executive Coach Jule Kim : https://adviceactually.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
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Twitter: https://x.com/thefuturishere
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Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
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1:26:48
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1:26:48
The Business of Creative Leadership w/ Geoff Cook | Ep 397
In this episode of The Futur Podcast, Chris Do sits down with Geoff Cook, founder of Base Design New York, to explore the art of world-building through branding. Geoff recounts his early days at DKNY, where he learned the fundamentals of brand, culture, and retail experience before co-founding Base around the turn of the millennium.
Together, they discuss how his marketing background shaped his approach to strategy and storytelling—skills that continue to guide his creative leadership today. Geoff shares insights on the intersection of design, business, and emotion, emphasizing how understanding brand perception drives everything from positioning to execution.
Timestamps
(00:00) - Intro
(03:34) - Breaking into DKNY fashion
(07:09) - Founding Base Design New York
(10:44) - Lessons from brand culture
(14:19) - Growth through early leadership
(17:54) - Adapting to creative disruption
(21:29) - What AI can’t replace
(25:04) - The rise of world-building
(28:39) - Story behind Matcha Brand “12”
(32:14) - Creating immersive brand worlds
(35:49) - Speaking business as designers
(39:24) - Defining brand perception clearly
(42:59) - Research and market positioning
(46:34) - Aligning stakeholders for success
(50:09) - Writing effective creative briefs
(53:44) - Managing client misalignment issues
(57:19) - Turning strategy into business growth
(01:00:54) - Measuring creative brand success
(01:04:29) - Future of branding with AI
Check out today's guest, Geoff Cook:
LinkedIn: https://www.linkedin.com/in/geoff-cook-b587804
Website: https://www.basedesign.com/
Instagram: https://www.instagram.com/geoffreycook/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
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TikTok:https://www.tiktok.com/@thechrisdo
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1:08:04
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1:08:04
The Art of Everyday Innovation w/ Paul Rowan | Ep 396
In this episode, Chris Do sits down with Paul Rowan, co-founder of Umbra, to explore the evolution of creativity, design, and entrepreneurial resilience. Paul shares how curiosity from his father’s hardware store shaped his early design instincts, how a simple DIY idea turned into a global brand, and why imagination remains the ultimate business tool.
Together, they uncover lessons from Umbra’s iconic Garbo trash can, how to turn setbacks into strategy, and the courage it takes to pivot in an unpredictable market.
Timestamps
(00:00) - Intro
(01:15) - Meet Paul Rowan
(03:02) - First product and startup story
(05:42) - Lessons from the hardware store
(08:13) - Finding purpose in imperfection
(10:27) - From typography to entrepreneurship
(15:04) - Staying young through collaboration
(17:52) - Partnering with design schools
(19:36) - Building a culture of creativity
(22:17) - Overcoming shyness to sell ideas
(25:41) - Making the first retail sale
(30:18) - Turning prototypes into production
(33:29) - Protecting innovation through relationships
(37:22) - Innovating during recession times(39:11) - Designing the Garbo trash can
(42:33) - Scaling design to global success
(47:28) - Learning from failed products
(56:42) - The future of creativity and AI
Check out today's guest, Paul Rowan:
LinkedIn: https://ca.linkedin.com/in/paul-rowan-976927b
Website: https://paulrowan.ca/
Instagram: https://www.instagram.com/paulrowan/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
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Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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