THE ED MYLETT SHOW

What if the biggest thing holding you back isn't your talent, your intelligence, or your work ethic, but your inability to express what you already know?

Rory Vaden is back for his third appearance on the show, and this conversation might be the most important one we've ever had together. Rory is a two-time New York Times bestselling author, a two-time World Championship of Public Speaking finalist, and the co-founder of Brand Builders Group. He's also someone who has personally helped me grow my own brand and career. We go deep on what I believe is one of the most underrated skills in life: your ability to communicate, present, tell stories, and move people emotionally. Because whether you're leading a company, closing a sale, raising your kids, building a relationship, or speaking to thousands of people, you're presenting every single day.

Rory breaks down why charisma isn't something you're simply born with. It's a skill you can develop. We get tactical about how changing your pace, volume, eye contact, pauses, and storytelling can literally change how another person feels when they're listening to you. And in a world increasingly dominated by AI, Rory makes a powerful point: your story and your experiences are becoming more valuable, not less. AI can help create information, but it cannot live your story for you. If you can learn to tell that story in a way that creates emotion and meaning for someone else, you become unforgettable.

We also get into personal branding, and Rory gives one of the best definitions I've ever heard: your personal brand is the digitization of your reputation. You already have a reputation, whether you're intentional about it or not. The question is whether that reputation is helping you create more income, impact, and opportunity. Rory explains why you don't need millions of followers to build an incredibly profitable brand. Instead of obsessing over reaching more people, serve a narrower audience in a deeper way. Be useful. Create value. Become so good at helping the right people that they can't ignore you.

But this conversation goes deeper than business. Rory shares the buffalo story that helped build his career and explains why successful people learn to run directly toward difficult things instead of spending their lives avoiding them. We talk about separating your emotions from what needs to be done, doing the difficult things today that create freedom tomorrow, and why success ultimately becomes empty if it's driven only by ambition or competition. Rory's journey has taken him from ambition, to competition, and ultimately to mission. And that's where the real fulfillment is. It's not just about what you accomplish. It's about who becomes better because you were here.

Key Takeaways:

Why communication may be the fastest skill you can develop to dramatically change your life

How to move people emotionally whether your audience is 20,000 people or one person

Why storytelling becomes even more valuable in the age of AI

Rory's four-part storytelling framework: scene, struggle, summit, and lesson

Why the struggle is actually the most important part of every great story

How your personal brand is really the digitization of your reputation

Why you don't need millions of followers to build a powerful and profitable brand

How serving a narrower audience more deeply can create extraordinary results

Why successful people run toward difficult things instead of avoiding them

The difference between building your life around ambition, competition, and mission

Some of you are far more talented, capable, interesting, and valuable than the world currently knows. The problem isn't what's inside you. The problem may be that you've never learned how to express it. Get better at communicating. Get better at telling your story. Get better at expressing who you really are. Because when you learn how to move people emotionally, you don't just change your business. You change the depth and quality of your entire life.

God bless you. Max out your life.

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Every person in your life is telling you the truth about themselves right now, just not with their mouth.

That is the filter I open this weekend mashup with, and it is why I brought together some of the sharpest minds I know on reading people, building real confidence and telling the difference between someone who loves you and someone who is just good at saying it.

Dr. Marisa Franco is breaking down the actual research on why some friendships take root and others fade. Brendon Burchard and I get into the two small promises I started keeping to myself and how the habit of keeping tiny commitments directly relates to whether you can trust a person or not. Then you hear the raw truth from a man who finished Navy SEAL training, Army Ranger School and Air Force tech school in one lifetime, David Goggins, describing the 19 hours that broke him down and rebuilt him at the same time. What he says about the people from his old life who still want to pull him back will stick with you.

Here's what you'll walk away with:

Filter test: the exact shift in how you watch people that tells you instantly who is real.

Friendship science: why the group you show up to again and again matters more than how the first meeting felt.

Confidence rebuild: the two tiny promises that pulled me out of my lowest point.

The cookie jar: how to reach for proof of your own toughness when your body wants to quit.

The lens flip: one question that will change how every person in your life experiences you.

I have spent the past few years listening less and watching more, and every relationship in my life is better for it.

Watch the people around you this week instead of just listening to them, and you will already understand more about your life than you did yesterday.



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📥 CLICK HERE to Download the free Leadership Workbook and submit your question for our Q&A with John and me.

Your inner circle is either your greatest asset or your biggest liability. There's no neutral option.
Welcome back to our series on John Maxwell's 21 Irrefutable Laws of Leadership. Law #11 is the Law of the Inner Circle, and John says it as plainly as I've ever heard it: a leader's potential is determined by those closest to him. This one is personal for me. Every real breakthrough in my life traces back to the people I let in close.
In this episode, John breaks down why the "self-made man" is a myth: if you made everything yourself, you haven't made much. He walks through what he calls the water bucket and the gasoline bucket, how the people around you either put out small fires or turn them into disasters, and why he's convinced there are only two kinds of people in this world: lifters and leaners. Then he hands you the exact grid he uses to evaluate everyone in his inner circle.
I share a story of my assistant Linda, and the night she took an assignment I gave her and made it better than I ever could have on my own. That's what this law is really about. It's not about doing more. It's about who you let close enough to make you more.
Here's what you'll gain from this episode:

The Self-Made Myth: Why claiming you built it all alone isn't something to be proud of, and what it actually reveals about your team.

Water Bucket or Gasoline Bucket: John's test for figuring out who calms the fire in your organization and who throws fuel on it.

Lifters and Leaners: The two types of people in every inner circle, and how to tell which one you're becoming for the people around you.

The Five-Value Grid: John's exact evaluation system for deciding who earns a seat closer to you: potential, positive, personal, production, and proven value.

"You Just Make Me Better Than I Am": My story about Linda, and what it looks like when someone in your inner circle takes what you give them to a level you couldn't reach alone.

I used to think being the hardest worker in the room was enough. It never is. The moment I stopped trying to carry everything myself and started building the right circle around me is the moment my life actually changed.
Take a real look at the five or six people closest to you this week. Are they lifting you or leaning on you?

🗓️ New law dropping every Thursday so make sure you're subscribed so you never miss one. Click HERE to Subscribe to my email list to MAXOUT your life (all value, no fluff)
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You forgive fast, or you burn slow.

Jon Gordon might be setting the record for most appearances on this show at this point, and there's a reason for that. He's one of my closest friends, someone I call when I need real advice, and honestly one of only two people left where I still ask myself "what would John do" before I make a big decision, especially now that my dad is gone. When someone like that comes back on the show, you pay attention.

His new book, The Power of Positive Habits, might be the most tactical thing he's ever written. Ninety-three habits, pulled from nearly two decades of working with the best coaches and leaders in sports and business. Out of everything we covered, one story stopped me cold. Jon shared the moment he finally forgave his biological father, a man who wasn't there for his wedding, who abandoned him when he was a year old.

"Holding onto resentment", he told me, "is like gripping a hot coal meant for someone else. You're the one who ends up burned." He wishes he had forgiven faster. So do I, on my own stuff. That's why we're calling this one Forgive Fast.

Here's what you'll gain from this episode:

Forgive Fast: Why holding onto resentment, bitterness, or an old grudge is quietly costing you more than the person who wronged you.

The Thank You Walk: The daily gratitude practice that shifted Jon's mindset, saved his marriage, and became the source of nearly every book idea he's ever had.

Write Your Purpose Statement: Why putting your "why" on paper, not just carrying it in your head, is what keeps you from burning out when things get hard.

The Four Questions: What elite coaches like Sean McVay and Dave Roberts ask themselves every single day to keep improving instead of coasting on past success.

Tune Out Distractions: The sea turtle story Jon shares that will completely change how you think about chasing the wrong lights in your own life.

Jon said the sooner you forgive, the sooner you start growing again. Whatever you're still carrying, this episode is your permission to finally put it down.

If you run a business or handle customer operations across support, sales, or marketing, you can start with a demo at https://elevenlabs.io/mylett

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Problems need energy to live. Stop feeding yours.

You guys, I've gotten so many messages asking me to cover this, and I get it, because I still work on this myself. Today I'm handing you the exact system I use, the one I teach my athletes, my entertainers, and my politician clients, to eliminate most of the problems in your life before they ever get the chance to grow.

And I didn't want to just teach it. I wanted to show you it in action, so I pulled some of the most powerful moments from my archives: Tony Robbins on why fear is physical, a world champion barrel racer's comeback from a 2% chance to live, Dean Graziosi's hardest six months, and Amy Purdy's fight to walk again.

Here's what you'll gain from this episode:

The 3 step formula: Make a decision, flood yourself with certainty, and take insane action. This alone will crush most of your problems.

The 90/10 rule: Why pouring your energy into the problem instead of the solution is the single biggest mistake most people make.

Fear is physical: Tony Robbins breaks down why your breathing, your posture, and your body are running your emotional state, and how to take it back.

The comeback formula: A world champion barrel racer's story of being told she'd never walk again, and what she did with that news.

The lock came off the box: Dean Graziosi's most vulnerable story yet, and the one decision that changed everything on the other side of it.

I've said it before and I'll say it again: you're always going to have problems. That's not a flaw in your life, it's proof you're growing. So take this system, put it to work today, and watch how much lighter you feel. Max out.

See how K12 Powered Schools can help unlock your child’s full potential! Enroll online today at https://k12.com/mylett

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