The Game with Alex Hormozi

Join Alex At The Live In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas


Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers.

In this episode
00:00 Raw vs. curated social media content
01:29 How volume creates influence
02:45 The shift from social media to interest media
04:41 Leveraging IRL feedback in content creation
05:40 Understanding your real market size

More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.

In this episode
00:00 A review of Cory’s HVAC business
04:37 Game plan and Cory’s position on the roadmap
06:21 Pricing strategy: increasing prices for higher profits
09:27 Ads and landing page optimization
16:02 Reactivation emails, campaigns, and angles
21:01 Cross-platform retargeting and email sequences
24:00 Affiliate program strategy
30:28 Recap of the action plan and a look at one-year results

More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Join Alex At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity even when the next move isn't obvious. The secret, he argues, isn't knowing what to do. It's preparing so relentlessly that when the fat pitch finally comes, the prepared are already at the plate, warmed up, and swinging with everything they've got.

In this episode
00:00 Build capacity before opportunities come
02:32 Save money aggressively
03:50 Invest in acquiring and practicing skills
05:42 Practical examples of skill stacking
08:05 Build an audience without a product
09:08 Create a waitlist to gauge interest and demand
09:37 Networking and going to opportunity hubs

More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Bigger businesses demand bigger tradeoffs, but most business owners just don’t want to pay them. In this episode, Alex coaches six business owners through the real bottlenecks stopping them from scaling. He breaks down why inbound and outbound sales teams should never mix, why premium businesses require premium talent, and why the fastest way to grow is often killing the thing that made you successful in the first place.

In this episode
00:00 The real cost of scaling from $6M to $100M
07:14 Raising prices to fund staffing needs
10:46 Outreaches to get more “whale” HVAC partners
12:52 Building the dream team to handle high-end clients
18:18 Lead generation strategies for a roofing company
26:41 Doubling down on networking to generate more leads
27:55 Calculating the opportunity cost of exiting a business

More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
You don’t need to become an AI company to win. Build a company that uses AI better than everyone else. In this episode, Alex breaks down exactly how AI is changing marketing, sales, customer support, and operations without replacing the fundamentals that actually make businesses win. He explains how most founders are using AI wrong and why proof will matter more than ever. The tools don’t matter. Outcomes do.

In this episode
00:00 Using AI without becoming an AI business
02:25 Learning AI by automating tasks
06:10 How can AI reduce business risks?
07:20 Recognizing patterns to automate your workflow
09:43 Adding proof to AI content to stand out

More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Follow Alex Hormozi’s Socials:
⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.