Foresting Tomorrow

• Foresting Tomorrow #42 | Special Guest: Peter Hasulyó, Founder of ForestryBrief

  This week we’re joined by Peter Hasulyó—the Hungarian forester-turned-journalist behind ForestryBrief, one of Europe’s fastest-growing forestry newsletters.We trace Peter’s journey from timber trade to publishing, and explore what inspired him to launch a global newsletter on forest policy, tech, and market dynamics—published twice a week.But the real focus of this episode? Forestry’s public image. We dive into Peter’s recent article “The PR battle forestry never fought: How we lost public opinion while perfecting sustainability”—a sharp critique of the industry’s PR problem, why foresters are losing the narrative, and what it takes to rebuild public trust. We cover:What makes forestry so hard to communicateHow nature NGOs have filled the storytelling gapThe dangers of being an "open factory" with no PR strategyWhy foresters should collaborate with conservation groups—not just clash with themAnd why sustainable forestry is still misunderstood—even in 2025A thoughtful episode about reputation, responsibility, and the stories we fail to tell—featuring a man who’s making it his job to change that.Foresting Tomorrow is a weekly podcast hosted by Jens Isbak, Rasmus Pedersen, and Benjamin Lauridsen.

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• Foresting Tomorrow #41 | AI forestry machines, sound-optimised fan zones, and the EUDR saga continues

  We start with the gift that keeps on giving: the EUDR. Parliament and Council are now mostly aligned on a major revision - postponements for all, simplified due diligence, and a lighter process for small forest owners and farmers. But what actually happens next? We untangle the latest twists in the regulatory saga and look at what might be under the tree (or missing) before New Year’s Eve.Then we head to Canada, where a timber shell roof is solving a major World Cup problem - too much noise. Vancouver’s new fan zone boasts the world’s largest timber arch roof, designed not just for aesthetics and sustainability, but also to reflect sound inward instead of disturbing the neighbourhood.Also in this episode:Sweden’s autonomous forest robot ‘AORO’ gets trained in the Unity game engineWhy you shouldn’t confuse cats with logsA warm-up for next week’s guest episode with Peter Hasulyó from ForestryBriefA relaxed December episode with robots, real wood, and regulatory déjà vu. Plus a short debate on coffee and whether 42 is really the answer to everything.Foresting Tomorrow is a weekly podcast hosted by Jens Isbak, Rasmus Pedersen, and Benjamin Lauridsen.

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• Foresting Tomorrow #40 | Municipal forests, satellite owls, and biodiversity buzzwords

  We kick off with a local twist: recent Danish elections saw barely a whisper about forests or nature - despite many municipalities quietly working on ambitious reforestation plans. We explore how places like Aalborg Kommune are expanding their forest cover, and why turning farmland into forest remains a huge political and economic challenge.Then it’s off to space. Again. Planet has launched “OWL” - a new generation of Earth observation satellites with 1m resolution, near-daily coverage, and on-board AI. We unpack what this means for forest monitoring, data access, and privacy in a world of 24/7 satellite eyes.Also in this episode:What’s really going on with the EUDR? Parliament fast-tracks it, Council deadlocks it - and Denmark is stuck chairing the whole messAustralia’s ForestTECH conference: why we still want to goIs it time for satellites to block the sun? (Elon thinks so)A rant on biodiversity buzzwords - and why “Reduced Biodiversity Footprint” might be the most confusing phrase of the yearA wide-ranging episode on policy, technology, and communication - plus a reminder that owls are, in fact, not that smart.Foresting Tomorrow is a weekly podcast hosted by Jens Isbak, Rasmus Pedersen, and Benjamin Lauridsen.

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• Foresting Tomorrow #39 | Blockchain timber, climate tipping points, and Jens’ kitchen tree

  We kick off with more EUDR updates: micro and small operators might catch a break - but only if they’re truly small. We break down what the European Commission’s latest proposal actually means, and why it’s still a mess for … everybody!?Then we turn up the heat - literally. The UN now says the 1.5°C climate target is likely out of reach. We discuss new projections, rising global temperatures, and how foresters are responding with mixed-species planting and cautious optimism (sometimes).Also in this episode:FSC launches “Trace” blockchain tracking, paired with isotope-based timber origin testingIs it time to factor extreme weather into forest models?The world’s tallest Christmas tree… in Jens’ kitchen?A packed episode with forest fraud, global temperature rise, and a bit of festive spirit.Foresting Tomorrow is a weekly podcast hosted by Jens Isbak, Rasmus Pedersen, and Benjamin Lauridsen.

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• Foresting Tomorrow #38 | Super wood, satellite forests, and shrimp shell secrets

  Autumn’s here, and so is a new wave of forest innovation. We kick off with an update on the EUDR delay drama - nothing’s been voted on yet, but small companies might get more time while the rest are still expected to comply. What happens next?Then we go orbital: ESA’s Biomass satellite sends its first forest maps, and we revisit SMOS a 15-year-old satellite unexpectedly helping us estimate biomass from space. Promising tech, but still far from everyday forest tools.Also in this episode:Super wood that’s fireproof, bullet-stopping, and denser than aluminiumWhat makes a forest model “dynamic” - and why it mattersCan satellite data replace field plots for national inventories?Shrimp shell secrets and the future of biomass bio-refiningA crisp return to forestry, satellites, and science - with a hint of seafood.Foresting Tomorrow is a weekly podcast hosted by Jens Isbak, Rasmus Pedersen, and Benjamin Lauridsen.

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