Italian Wine Podcast

Welcome to Episode 2730 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald speaks with Heather Daenitz, founder of Craft & Cluster, about why today's wine consumers connect more with stories that fit their lives than with brand origin stories. They discuss how wineries can create more authentic marketing by empowering creators, simplifying their messaging, and building trust through consistent storytelling.

Key Takeaways:

Consumers care less about a winery's origin story and more about how wine fits into their lives.

The most effective wine storytelling comes through trusted creators and customers—not the brand itself.

Great storytelling simplifies a brand's message instead of making it more complex.

More about the guest: 

Heather Daenitz is the founder and photographer behind Craft & Cluster, a marketing and visual storytelling agency serving the wine industry. With more than 15 years of experience spanning vineyards, cellars, tasting rooms, and winery operations, she combines a degree in Viticulture from Oregon State University with expertise in photography and digital marketing. In 2025, Heather was named Errazuriz Wine Photographer of the Year at the World Food Photography Awards for her image Pinot Noir at Midnight.

Connect: 

Website: https://www.craftandcluster.com/about/ 

Instagram: https://www.instagram.com/craftandcluster/ 

Linkedin: https://www.linkedin.com/in/heatherdaenitz/ 

More about the host:

With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries.

As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.

Connect:

Instagram: https://www.instagram.com/barbarajeanfitz/

LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/

Website: https://www.aprilacreative.com/ 

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If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/

Until next time, Cin Cin!

Welcome to episode 2729 of the Italian Wine Podcast recorded live at Grandi Langhe e il Piemonte del Vino 2026.

As an official media partner, Italian Wine Podcast brings you firsthand insights from Grandi Langhe e il Piemonte del Vino 2026, Piedmont's premier wine event that took place on January 26-27, in Turin. Join top producers, buyers, and experts to explore emerging styles, winemaking innovations, and market trends shaping the region's future. From Barolo and Barbaresco to hidden gems, this series offers in-depth interviews and behind-the-scenes insights, revealing Piedmont's impact on the global wine scene.

Today, Stevie Kim’s guest is Laura DePasquale MS, Master Sommelier and one of the leading voices in fine wine distribution in the United States.

Laura shares her perspective on Grandi Langhe e il Piemonte del Vino 2026, describing the event as a unique opportunity to taste some of the best wines being produced in Piedmont, meet producers directly, and explore the many identities of the region, from Barolo and Barbaresco to Barbera, Dolcetto, Pelaverga, Freisa and Ruchè.

In this conversation, Laura also discusses her work with Domaine & Estates, the fine and artisanal wine division she helped build within Southern Glazer’s Wine & Spirits. She explains how a large distributor can support small-production wines through logistics, education and market access, and why Italy remains such an important country for discovery in the US wine market.

Laura and Stevie also talk about the current challenges facing wine distribution in the United States, from market uncertainty to tariffs, and what Piedmont producers should keep in mind when approaching American buyers today.

About the Grandi Langhe: 

Grandi Langhe e il Piemonte del Vino is one of Italy’s most prestigious wine events, dedicated to showcasing the excellence of Piedmont. Organized with the support of the region’s leading wine consortia, it brings together hundreds of producers representing top denominations such as Barolo, Barbaresco, Roero, Gavi, Asti, and Alta Langa. The event is designed as a key meeting point for international trade, offering tastings, professional networking, and a powerful snapshot of Piedmont’s role in the global wine market.

Discover more: https://www.grandilanghe.com/  

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Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

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If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ 

Until next time, Cin Cin!

Welcome to  Episode 2728 of the Italian Wine Podcast and Episode 4 of Study Smart with Gill Gordon Smith.

Ep. 4: Bordeaux Right Bank

Study Smart for your WSET Level 3 is a new series of audio learning resources specifically created for wine students. This new series consists of 30 episodes, each focusing on a particular wine region, with the objective of equipping listeners with the knowledge and expertise they need to prepare for industry-standard courses such as WSET. 

With exam strategies and techniques also included, the "Study Smart" series is designed to help wine students achieve their learning objectives in an accessible and engaging way.

This new series has been designed in partnership with the Italian Wine Academy, a Verona-based, internationally recognized wine school founded in 2017 that provides WSET (Wine & Spirit Education Trust) certification courses and specialized training. 

The series is delivered by the acclaimed wine educator Gill Gordon Smith. 

Gill is a VIA certified Italian Wine Expert, an artisan wine producer, retailer, writer, judge and educator based between Australia's McLaren Vale Region and Verona and Tuscany in Italy. 

Look out for new episodes every week wherever you get your podcasts!

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Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

Instagram: https://www.instagram.com/italianwinepodcast/ 

Facebook: https://www.facebook.com/ItalianWinePodcast 

LinkedIn: https://www.linkedin.com/company/italianwinepodcast 

Tiktok: https://www.tiktok.com/@mammajumboshrimp 

Youtube: https://www.youtube.com/@mammajumboshrimp 

 

If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ 

Until next time, Cin Cin!

Welcome to Episode 2727 and Episode 10 of The Art of Wine Storytelling with Ryan Robinson. 

In this episode, Ryan explores the evolving meaning of autochthony, looking beyond the simple definition of native grape varieties to examine how place, history, culture, and identity shape the stories we tell about wine.

Episode 10: A New Meaning for Autoctony

Whether you’re a seasoned professional, an eager student, or simply a curious wine lover, The Art of Wine Storytelling takes you on a journey that bridges ancient history with modern consumer culture. Discover how wine is much more than just a drink – it’s a narrative shaped by centuries of tradition, innovation and human interaction. Ignite your imagination, deepen your appreciation for wine, and be inspired to savor not just what’s in the bottle, but the remarkable story behind each and every glass.

 

About Ryan Robinson:

Ryan Robinson is the Director of Education for Brescome-Barton Inc., and Worldwide Wines in Connecticut, an Adjunct Professor at the University of New Haven, and is the Principal at SommCentric, a beverage education and consulting agency. He is a member on the USA Wine Tasting Team, representing the United States and the World Wine Tasting Championships and holds the credentials of Advanced Sommelier-CMS; WSET Diploma and WSET Educator in Wine, Sake and Beer; Rioja Wine Educator; VIA Italian Wine Ambassador; Wine Scholar Guild Educator and Italian and Spanish Wine Specialist; and Certified Scotch Whisky.

Connect:

Instagram: https://www.instagram.com/sommryan/ 

LinkedIn: https://www.linkedin.com/in/sommryan/ 

The Art of Wine Storytelling by Professor Attilio Scienza is available now at: https://mammajumboshrimp.com/products/the-art-of-wine-storytelling 

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Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

Instagram: https://www.instagram.com/italianwinepodcast/ 

Facebook: https://www.facebook.com/ItalianWinePodcast 

LinkedIn: https://www.linkedin.com/company/italianwinepodcast 

Tiktok: https://www.tiktok.com/@mammajumboshrimp 

Youtube: https://www.youtube.com/@mammajumboshrimp 

 

If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ 

Until next time, Cin Cin!

Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2726 of the Italian Wine Podcast. In this episode, Stephanie Johnson IWE interviews Claudio Francavilla from L'Antica Quercia in the Conegliano Valdobbiadene.

These sessions are recorded from Clubhouse and reproduced here for the Italian Wine Podcast. 

Key Learning Objectives:

Discover how a long-term commitment to one winery can shape a winemaker's philosophy and approach to quality.

Understand the key differences between the two styles of Prosecco produced by the winery, including what makes each unique.

Learn how the Conegliano terroir influences the character and identity of the winery's wines.

More about today’s host:  

As well as being a certified Italian Wine Expert (IWE), Stephanie Johnson holds a WSET Diploma in Wine & Spirits. Her wine career spans the journalism, retail and restaurant sectors. She joined Wine & Spirits Magazine in 2013 and later served as Italian Wine Editor from 2016 to 2024. Stephanie has judged at international competitions such as the Concours Mondial du Sauvignon in Bordeaux and 5StarWines – the Book in Verona. She has led masterclasses for top sommeliers in New York City and presented at major industry events including Vinitaly and wine2wine Business Forum in Verona. A passionate educator, she teaches WSET Level 2, Level 3, and Diploma courses at NYC’s International Wine Center. Her upcoming venture, SteepleJack, will spotlight the heroic stories of Italian wine producers, blending deep expertise with compelling storytelling.

Connect:

Website: https://steeplejackwine.com/ 

Linkedin: https://www.linkedin.com/in/stephanie-johnson-dws-b0a0121a/ 

More about today’s guest:  

Claudio does not come from a family of winemakers, but for many years now L'Antica Quercia has been home for him, the place to realise his personal idea of agriculture and wine. For Claudio the soil is everything, everything is born from there, the care and healthiness of the soil has become his obsession and that of his team! The dream that has been chasing for several years is to make transparent, luminous wines, that speak of terroir and people more than wine technique, wines that know how to express and make you taste the agricultural organism from where they are born and know how to be witnesses of the vintage. For this reason, organic agriculture 20 years ago and biodynamic practices 10 years ago have been naturally matured choices for Claudio, the only ones possible, especially now that climate change makes everything more complex.

Connect:

Website: https://www.anticaquercia.it 

Instagram: https://www.instagram.com/lanticaquercia/ 

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Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

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Twitter: https://www.twitter.com/itawinepodcast 

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LinkedIn: https://www.linkedin.com/company/italianwinepodcast 

If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ 

Until next time, Cin Cin! 

 

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