Do you prefer paper books or audiobooks? What about e-books? Do you think they’re the best? I have clear preferences when it comes to reading. (I wrote about this here - https://open.substack.com/pub/fabiocerpelloni/p/e-books-audiobooks-or-just-paper?r=2iifxg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false)
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How to Connect Your Book to Its Audience: with Book Marketing Specialist, Sarah Bean
How do you market your book if you don’t like social media or public speaking? What makes a nonfiction book stand out when there are already thousands on the same topic?How do you get real, unbiased book reviews? I invited Sarah Bean, an experienced book marketing specialist from the US, to have a chat about tips and strategies to market a nonfiction book. Enjoy the conversation!Links, books, and stuff we mentioned:Book Launchers: https://booklaunchers.com/Author Launch Kit software: https://authorlaunchkit.com/"Your Music and People" by Derek Sivers"On Writing" by Stephen King"Self-Publish & Succeed" by Julie BroadBook review services Sarah recommended: Get Books Reviewed: www.booklaunchers.com/gbrGet Authentic Book Reviews: https://getauthenticbookreviews.com/Gemsy: https://gemsy.io/Join Better Writers: https://fabiocerpelloni.com/privateTime stamps00:26 - Intro & guest: Sarah Bean (Book Launchers)03:25 - What a book marketing specialist does04:30 - Success vs failure: prep wins (+ Amani Roberts case)06:49 - Prep essentials: UVP, target reader, positioning08:02 - Foundations: website + ongoing content08:50 - If you’re shy/off social11:29 - Unconventional tactics tied to passions14:12 - Start with goals18:22 - “I’m a writer, not a marketer”: audit your assets & network (Ellen story)22:53 - Tool: Author Launch Kit (AI plan, assets, media list)24:24 - Differentiate beyond personal story28:42 - “Outcome of the outcome”32:19 - Reviews = lifeblood; Amazon dynamics37:24 - Getting reviews41:27 - Self-Publish & Succeed43:52 - Practical AI uses46:35 - Audiobooks48:42 - Format strategy: offer print + ebook + audio50:28 - Why a unified team beats piecemeal freelancers51:49 - Book recommendations
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Seeing my new book for the first time...
The trial copy of my new tiny book just arrived and I’m seeing it for the first time! Watch as I unbox it...Better Writers (my private email list) - https://fabiocerpelloni.com/private/
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The Wrong Question About Writing
Writers often wonder if their work is worth reading. In this video, I share why I think that’s the wrong question to ask. Better Writers - https://fabiocerpelloni.com/private
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Writing Lessons Hidden in a Nutrition Book
Last week I finished reading "Eat Well: The Easy Way to Look and Feel Fabulous by Nell Nelson." There are a few lessons for nonfiction writers and readers here. Enjoy the ramble! - Tiny Book Author services - https://fabiocerpelloni.com/services/- Join Better Writers - https://fabiocerpelloni.com/private/
I have this channel to help writers improve their craft. You'll find interviews with authors, from small indie ones to big names like Seth Godin, Derek Sivers, Kerri Sackville, Matthew Dicks, Barbara Serra, and others. You'll also find unscripted rambles, unedited reflections, book reviews, writing tips, stories, rants -- anything to help you become a better writer and creative thinker. You're welcome to join me! I ask more questions than I answer.
The show is also on YouTube @fabiocerpelloni