Fashion People

Lauren sits down with Laura Kim and Fernando Garcia, the outgoing designers of Oscar de la Renta and co-founders of Monse. They dig into the challenges of designing two collections simultaneously, especially during February’s grueling New York Fashion Week season, which tends to be the toughest to put together. Then they reflect on a decade of growth at Oscar de la Renta and why they ultimately chose to focus exclusively on Monse. Along the way, they break down the importance of understanding of their customer base, the role social media and celebrity endorsements played in the brand’s ascent, and much more.

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Lauren’s guest is Kyle Smith, fashion editor of the NFL and stylist to many of the league’s biggest stars, including Joe Burrow. They discuss the deepening relationship between American football and fashion, the GQ Bowl, Thom Browne, the halftime show, and Oscar de la Renta’s game night party with Puck, as well as Pieter Mulier’s appointment at Alaïa, the Margot Robbie Wuthering Heights press tour, and plenty more.

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Lauren is joined by Ian Schatzberg, founder of the creative agency General Idea, to discuss the ins and outs of fashion branding. They discuss how both big and small brands think about their identity, the role of data in branding, celebrity endorsements, the tension between accessibility and exclusivity, pricing strategies, why establishing an authentic brand matters now more than ever, and much more.

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Lauren’s guest is music journalist Yasi Salek, host of Bandsplain and author of the must-subscribe newsletter Fast and Loose. Yasi joins Lauren to discuss the best and best-worst fashion at the Grammys, Charli XCX’s after-party at Bar Marmont with W and Saint Laurent, the future of Alaïa, Sydney Sweeney’s lingerie launch, Boston, and plenty more.

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Today’s guest is Chantal Fernandez, writer at The Cut and New York Magazine, and co-author (with Lauren!) of Selling Sexy: Victoria’s Secret and the Unravelling of An American Icon. (Buy it here.) Chantal joined Lauren to discuss the growing importance of V.I.C.s (aka, Very Important Customers) to fashion brands as all eyes are on new Couture client Lauren Sánchez Bezos. They get into whether people should be mad that fashion brands engage with the Bezoses, and also chat about the economics of this fascinating part of the industry. (I.e., how much clients spend, what brands spend to woo them, and why it’s such a valuable part of the business these days.) Lauren also shares her thoughts on Chanel, Couture Week, and the state of the luxury market.

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