The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Some of the best affiliates in your niche are already promoting offers like yours. That's good news, because you don't have to start from scratch. You can find the affiliates who are already active, already proven, and already looking for programs that treat them better. In this episode, I'm showing you how to recruit affiliates from your competition's program without being shady, trashing the other company, or making promises you can't keep. I'll share the story of how one competitor's acquisition helped us go from about $100,000 a month to more than half a million, why the right angle matters more than a slightly higher commission, and how to give proven affiliates a real reason to try your program.
Links Mentioned in this Episode
How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials

Find Your First 100 Affiliates

AffiliateHQ

Affiliate swipe copy should make it easier for partners to promote, but too often it turns into a copy-and-paste mess where every affiliate sends the same email with the same subject line. That doesn't help them, and it doesn't help your program. In this episode, I'm showing you how to create affiliate emails, images, and social swipe your partners can actually use, including why you probably shouldn't write the copy yourself, how to give affiliates images that make their emails better, why you need different versions for different audiences, and how to make swipe copy a guide instead of a script. I'll also share why social swipe gets overlooked, even though a real chunk of opt-ins can come from social media.
Links Mentioned in this Episode
How to Use Swipe Copy as an Affiliate

Ultimate Affiliate Swipe File

AffiliateHQ

Your affiliate agreement shouldn't read like it was written by a committee of attorneys trying to win a boredom contest. It needs to protect your program, but it also needs to be clear enough that affiliates know what they can do, what they can't do, and what happens if they break the rules. In this episode, I'm walking through how to build affiliate terms and conditions that affiliates can understand, including what to include in your preamble, definitions, approval policy, link rules, website restrictions, domain rules, advertising policies, FTC disclosures, coupon rules, PPC guidelines, and reversal policy. You don't need to speak legalese, but you do need an agreement that sets expectations, protects the good affiliates, and gives you something clear to point back to when problems show up.
Links Mentioned in this Episode
Affiliate Terms & Conditions Template

What the 2023 FTC Updates Mean for Affiliate Marketing

How to Identify and Stop Affiliate Fraud

AffiliateHQ

Legal stuff might not be the most exciting part of running an affiliate program, but it's one of the areas you can't afford to just wing. If your affiliates are making false claims, skipping disclosures, spamming people, mishandling data, or breaking your terms, that can come back on you. In this episode, I'm walking through what every affiliate manager needs to know about legal stuff, including FTC disclosures, email rules, privacy and data protection, fraud monitoring, tax records, cookie consent, and why your affiliate agreement needs to be clear before problems show up. This isn't legal advice, but it will help you know what to watch, what to document, and when to get professional help so your program stays protected.

Links Mentioned in this Episode
 
What the 2023 FTC Updates Mean for Affiliate Marketing

How to Identify and Stop Affiliate Fraud

How to Write a Review Post that Ranks and Converts

AffiliateHQ

Affiliates stick around when they know you're not treating them like a name on a spreadsheet. Strong relationships are what keep partners engaged, responsive, and willing to promote again, even when another program comes along with a bigger commission or a flashier offer. In this episode, I'm showing you how to create affiliate relationships that last, whether you're working with experienced partners, brand-new affiliates, or people who haven't promoted in a while. You'll learn where to start, what to focus on, and how to build the kind of trust that turns affiliates into long-term partners instead of one-time promoters.


Links Mentioned in this Episode
Sample Affiliate Training