The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

A seven-figure affiliate launch isn't luck. It's planning, sequencing, and a few leverage points most people skip. In this episode, I'm walking you through the exact launch plan we use to turn affiliate promos into a coordinated push, not a scattered shout into the void. We'll cover what happens before the launch, what you give affiliates so they can promote fast, how you keep momentum during the window, and the handful of moves that separate a decent launch from a monster one. If you've ever wondered what a real seven-figure plan looks like... you're about to get it.
Links Mentioned in this Episode

Your Affiliate Launch Coach

Avatar Creation Guide

Turn Your Passions Into Profits Book

Affiliate Program Kickstarter Package

Every affiliate application is a tiny fork in the road. Approve the right people and your program gets stronger. Approve the wrong ones and you get refunds, brand headaches, and a whole lot of noise. In today's episode, I'm sharing my approval criteria for screening affiliate applications, plus the exact process we use to make decisions quickly and consistently. You'll learn what to look for, what to ignore, and how to handle the "maybe" applicants without turning your program into the Wild West.
 
Links Mentioned in this Episode
Your Affiliate Launch Coach

You've got affiliates raising their hand. Now the real question is: what do they get in the first few days after they say yes? In this episode, I'm giving you my affiliate onboarding checklist. The exact pieces that help new affiliates feel confident, find what they need fast, and start promoting without a bunch of back-and-forth. If your current onboarding is "here's the link, good luck"... this will fix that.
 
Links Mentioned in this Episode
Weekend Email Template

Sample Affiliate Promo Plan

How to Write Swipe Copy for Your Affiliates

How to Warm Up Affiliates Before a Launch

Most affiliate programs grow by inches. This one grew by miles. In today's episode, I'm breaking down how we grew affiliate revenue 20X in 48 months. No fluff. No "one weird trick". Just the exact moves that changed everything: what we focused on first, what we stopped doing, the leverage points that mattered most, and a few bets that didn't pay off. If you want a clear playbook for scaling an affiliate program without burning trust, relationships, or your sanity... this is it.
Links Mentioned in this Episode
 
Affiliate Training Templates and Scripts

Promo Strategy Call Template

Resources Page Guide

If affiliate marketing feels harder than it should, chances are you're making a few mistakes you don't even realize are mistakes. And the frustrating part? Most affiliates repeat the same ones over and over. In this episode, I'm breaking down the most common affiliate marketing mistakes I see every day and what to do instead. This episode will show you how to fix the small things that make a big difference.
Links Mentioned in this Episode
Avatar Creation Guide

Affiliate Promo Plan

Review Post Guide

Pretty Link

List Launch Challenge

Top Affiliate Program Mistakes