The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Most people make this decision backwards... they pick "in-house" or "agency" based on budget, then hope it works out. In this episode, I'll show you how to decide between an in-house affiliate manager and an agency based on what your program actually needs right now. We'll walk through the real tradeoffs, the questions that make the answer obvious, and a few common scenarios so you can choose the model that gets results without creating a management mess.
Links Mentioned in this Episode
Your Affiliate Launch Coach

Find Your First 100 Affiliates

Most affiliate programs leave email performance up to chance... and then wonder why some promos flop. In this episode, I'm sharing how to help affiliates write emails that convert without turning into their copywriter. You'll get a simple framework you can teach, the few elements every high-performing affiliate email needs, and the feedback process that improves emails fast while keeping the affiliate's voice intact.

Links Mentioned in this Episode
Video - How to Use Swipe Copy as an Affiliate

Video - How to SERVE Your Audience by Promoting Affiliate Offers

Podcast - Overcoming the Fear of Selling Affiliate Offers

Article - How to Condition Your Audience

Most affiliate programs don't fail because of tactics... they fail because the person running them believes the wrong things. In this episode, I'm breaking down 7 common beliefs that quietly kill affiliate programs, from what you think affiliates want, to how you think motivation works, to what you think "good management" looks like. I'll show you what each belief costs you, what to do instead, and how to fix the foundations so your program stops leaking sales and starts building momentum.
Links Mentioned in this Episode
How to Hear YES from More Affiliates (Recruiting Tips)

Top 5 Biggest Affiliate Recruiting Mistakes

How to Steal Your Competitors' Affiliates

Affiliate Activation Templates

How to Give Your Affiliates What They Need

How to Communicate Better with Your Affiliates

Affiliate Promo Plan

Affiliate Training Templates

Affiliate management is one of those careers people stumble into... and then wonder why nobody told them about it sooner. In this episode, I'm breaking down how to become an affiliate manager. What the job actually is day to day, the core skills you need to build, and the fastest ways to get real experience even if you're starting from zero. If you want a clear path into affiliate management without guessing your way there, this is your roadmap.
Links Mentioned in this Episode
Apply for Our Affiliate Manager Training

If affiliates are promoting your webinar and you're seeing plenty of registrations but not enough sales, this episode is for you. Today I'm sharing the exact strategies we use to triple webinar sales when affiliate traffic is in the mix. Not theory... the specific levers that have worked across dozens of clients: what to adjust before the webinar, what to change during the presentation, and what to do after so more attendees turn into buyers. If you want affiliate-promoted webinars to convert like your best internal traffic... you're going to get a clear plan here.


Links Mentioned in this Episode

ConvertKit