Get inspired by Latin America’s most prominent tech founders and investors. They share personal and actionable insights on how to scale, raise capital, and beco...
Zero to One: Customer Discovery Lessons from Matias Gath, Pulppo
From a family of entrepreneurs, Matias Gath wanted to be part of the change brought by startups. After an exit to the delivery conglomerate Glovo, Matias joined co-founder Agustin Iglesias in a new endeavor. In this episode, Matias shares the journey of taking Pulppo from a PowerPoint to an operating system for real estate agents, freeing them up to become home-buying advisors. We chat about:– What real estate insight led to the creation of Pulppo;– How to define company values based on the co-founders values;– How did Matias and Agustin went about validating their thesis, from customer discovery to defining priorities;– How they nailed go-to-market in the traditional segment of real estate, and across Latin America;– The next frontier for Pulppo;– What advice Matias would share for startup founders in their 0 to 1 phase.My name’s Tomas Roggio and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop
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34:34
Vertical SaaS in LatAm with Cometa, Fudo, and PulpOS
While the US is facing SaaS fatigue, the story of software as a service is still on page one in Latin America. The region has leapfrogged the on-premise stage, with companies looking for digitalization fixes that are easy yet personalized. This is where Vertical SaaS comes in. Here at Latitud, we’ve seen how some software as a service have traded market size for market share, aiming to lead by finding product-market fit inside an industry. That’s the case with Cometa’s private schools, Fudo’s restaurants, and PulpOS’ product retailers.We sat down with founders Andrés Benavides, Justo José Ferraro, and Frank Martin to understand how their startups conquered a fundamental piece for every SaaS: the right to win. What you’ll hear in this episode:— The key to growing a Vertical SaaS: building trust and dominating data;— Why we’re at the right time for building a VSaaS in LatAm;— What makes SaaS more defensible in your LatAm;— What was the core product, that initial wedge, and the additional layers of Cometa, Fudo, and PulpOS;— And how AI empowers or threatens VSaaS.My name's Tomas Roggio and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop
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44:11
The LatAm Tech Report 2024: Here's Your Summary
DOWNLOAD THE FULL STUDY HERE: https://www.latitud.com/latam-tech-reportWe just launched the newest edition of The LatAm Tech Report, our annual deep dive into the region’s startup ecosystem. It's a powerful reminder that LatAm founders aren't just building solutions. They're building unique innovations for the global stage.This year, we focused on key trends, opportunities, and challenges across fintech, SaaS, e-commerce, logistics, and artificial intelligence.If you’re looking for one last read of the year, this is it. But if you're pressed for time, don’t worry. We've got you covered. In this episode, we’ll give you the highlights of The LatAm Tech Report in under 20 minutes. And here's the fun twist: this episode was created with a little help from artificial intelligence, just like many of the innovations we dived into in The LatAm Tech Report report. Who says you can't combine human creativity with the power of AI?Enjoy the summary and, when you get the chance, dive into the full report. My name’s Brian Requarth and this is the Latitud Podcast. Vamos, LatAm! Happy listening and happy holidays.Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop
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Why LatAm? ESOPs with Norte Ventures and Credit Saison
What’s the best way to make employees have skin in the game? Giving them a true chance at ownership. This is what employee stock ownership plans are all about. An impressive 85% of Latin American startups have already set up an ESOP. That’s the headline of a study by Caravela Capital, Norte Ventures, and Credit Saison.But there’s still a lot to be done. This episode is all about tactical advice when setting up an employee stock option plan for your startup. What you’ll hear:— When to kick off an ESOP;— How to mix salary and equity for employees, and define who can access stock options;— How to mix ownership and cashing out for founders;— What we think about the current vesting schedule;— And even more tactical advice on building an ESOP.My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop
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42:50
The Growth Playbook of Rodrigo Tognini, Conta Simples
From his first days at university, Rodrigo realized he wasn’t going to follow a traditional path. An internship at the Brazilian payment company Stone was enough to inspire him to create his own startup. Through a mix of expense management software and financial services, Conta Simples now helps tens of thousands of companies stay on top of their finances and unlock their full potential.Conta has also raised more than 60 million dollars with investors – and I was fortunate enough to have invested early in it as an angel. But that’s not to say that this was a smooth journey, fundraising included.With time, Rodrigo nailed down the problem, the product, the customer profile, the expansion roadmap, profitability, and how to become a true leader. These are all part of the growth playbook he’ll share in this episode. What you’ll hear:— How Rodrigo entered the startup world while still in university;— What Rodrigo took from his years playing basketball to his startup journey;— The journey of raising the first checks for Conta Simples;— How Conta Simples refined its product and ideal customer profile;— How Rodrigo had to change his leadership style as the startup grew;— Conta Simples’ current journey of managing both break-even and product expansion;— And the advice Rodrigo would tell himself if he could go back to his early startup days.My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop
Get inspired by Latin America’s most prominent tech founders and investors. They share personal and actionable insights on how to scale, raise capital, and become a better leader. Presented by Brian Requarth, Latitud’s cofounder.Top 1% most shared globally on Spotify in 2022.
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