VTEX Live

From the shop floor to the analyst’s desk, Sucharita Kodali, Vice President and Principal Analyst at Forrester Research, has spent over twenty years studying how technology reshapes retail. Her experience spans big-box brands, startups, and global marketplaces, giving her a front-row seat to how data, automation, and consumer trust define modern commerce.

In this episode of VTEX Live, Sucharita joins Santiago Naranjo, Chief Revenue Officer of VTEX, to unpack the real story behind AI in retail. She explains how machine learning has quietly powered the industry for decades, what separates generative tools from truly agentic systems, and why trust, not algorithms, remains the hardest challenge. Together, they explore practical use cases, the slow journey toward autonomous decision-making, and how human oversight still anchors innovation in commerce.

If you’ve been trying to understand where AI truly meets retail reality, this conversation delivers clarity, depth, and direction for leaders ready to build technology on a foundation of trust.

From Colombia to Brazil, Europe, and now New York, Daniela Jurado Jabba’s career maps the evolution of VTEX into a global commerce leader. As Executive Vice President for North America, Daniela has spent the past decade building regional teams, opening new markets, and helping retailers and brands adapt to the new era of unified commerce.

In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer at VTEX, sits down with Daniela to explore how local insight, operational efficiency, and customer retention are defining the next chapter of commerce innovation in North America. They discuss the contrast between European and U.S. markets, why customer trust and delivery experience matter more than ever, and how flexible, composable architectures help retailers scale faster and smarter.

This episode offers real-world strategies for growth, resilience, and customer loyalty in modern commerce for anyone building globally while thinking locally.

From Best Buy to Radisson Hotels to leading ecommerce at RahrBSG, Jamie Golde, Director of Ecommerce at RahrBSG, has seen the digital commerce revolution from every angle. Today, she’s helping transform a traditionally offline, relationship-driven B2B industry into an efficient, customer-first digital experience.

In this episode of VTEX Live, Jamie joins Santiago Naranjo to share how B2B commerce is evolving beyond spreadsheets and handshakes, why choosing VTEX meant choosing partnership over “one-size-fits-all” platforms, and the lessons she brought from scaling ecommerce at Best Buy during the rise of Amazon. She also reflects on the challenges of being a woman leader in a male-dominated industry, the importance of confidence and curiosity, and what it will take for VTEX to scale its presence in North America.

“If you’ve ever wondered what it takes to modernize B2B commerce, this episode shows why partnership, adaptability, and trust make all the difference

From New York to Mexico City, Brazil, and the U.S., Alexandre Gusmão, Senior Director of Product Management at VTEX, has built a career shaped by diverse cultures, entrepreneurship, and global product leadership. After co-founding a digital investment startup in Brazil and leading personalization at Amazon Retail, Alexandre now heads product at VTEX, where he helps define the balance between SaaS foundations and customer differentiation.

In this episode of VTEX Live, Alexandre joins Santiago Naranjo to share how to decide what’s “table stakes” versus a true differentiator, why prioritization across 40+ countries and industries is both an art and a science, and how product teams can avoid becoming “glorified backlog managers.” He also reflects on hiring for curiosity and domain expertise, creating direct customer loops, and the importance of always articulating vision behind every feature request.

If you’ve ever wondered how a global platform scales while still enabling unique customer value, this episode shows why clarity, extensibility, and vision make all the difference.

Suman Guha, Vice President at Tata Digital, leads a $10B commerce portfolio spanning quick commerce, luxury, electronics, and fast fashion. With nearly two decades of global SaaS and commerce leadership, he’s navigated boardrooms from London to Mumbai and partnerships from Mercedes-Benz to global marketplaces. But for Suman, success isn’t just about scale; it’s about nation-building and putting purpose at the center of growth.

In this episode of VTEX Live, Suman joins host Santiago Naranjo to share insights from Tata Group’s $160B ecosystem, why 62% of profits go to nonprofit causes, and how culture and clarity drive global partnerships. He reflects on managing teams across 100+ countries, balancing global expansion with local roots, and building technology that serves both purpose and performance.

If you want to understand how one of the world’s most influential business groups blends agility, scale, and social responsibility, this episode delivers a rare perspective.