FOMO Sapiens with Patrick J. McGinnis

Sales isn’t about persuasion, and that misunderstanding is what keeps most founders stuck. In this episode of FOMO Sapiens, Patrick talks with Rob Snyder, a serial B2B founder, Harvard Business School alum, and venture partner, to break down what actually drives revenue in zero-to-one startups. Rob shares how two years of brutal rejection forced him to unlearn everything business school taught him about sales, and how discovering real demand (instead of trying to create it) unlocked rapid growth. Together, they unpack why founders over-invest in product and pitch decks, why customers don’t want to be convinced, and how the best sales conversations feel effortless. If you’ve ever built something you believed in, only to find no one buying, this episode will fundamentally change how you think about sales, demand, and product-market fit.
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In this episode of FOMO Sapiens, Patrick sits down with Liz Tran, founder of Inner Genius and author of AQ: A New Kind of Intelligence for a World That's Always Changing, to explore a simple but urgent idea: in a world defined by constant disruption, IQ and EQ are no longer enough. What we need now is AQ, the Agility Quotient, which Liz defines as your capacity to handle change, disappointment, and uncertainty. Drawing on a decade of work with over 200 founders and executives, Liz breaks down the four AQ archetypes — the Astronaut, the Firefighter, the Neurosurgeon, and the Novelist — and explains what each one looks like at its best and worst. The conversation gets into how AI is leveling the IQ playing field, why the most impressive résumés can actually signal lower AQ, and how the real divide in today's world isn't political or economic — it's between the people who are undone by change and the people who know how to use it.
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In this episode of FOMO Sapiens, Patrick sits down with wellness pioneer Tracy Anderson to explore what it takes to build something that actually endures in an industry built on trends. Tracy reflects on her 25-year journey, from pioneering a research-driven approach to movement in the late 90s to watching a flood of imitators cash in on simpler versions of her life's work. She explains why she never pursued celebrity clients, how authenticity and truth-telling became the foundation of her brand, and why the wellness industry's obsession with quick fixes, protein hacks, and longevity optimization is, in her view, just FOMO in a lab coat. The conversation also tackles creative protection as a moral issue, the difference between glamour and real beauty, and why living the questions, rather than chasing the answers, is the only path to results that last.
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In this episode of FOMO Sapiens, Patrick sits down with Florence Shaffer, the founder and CEO of Becoming, a human performance company that helps leaders navigate sustained complexity without losing themselves in the process. Florence spent more than 20 years leading digital transformation inside global brands, including Burberry and Estée Lauder, before turning her lens inward, to the hidden constraints that quietly distort how high-achievers think, decide, and live. The conversation centers on a counterintuitive idea: that the defining risk of the AI era isn't machines replacing humans, but humans increasingly behaving like machines: deferring decisions, optimizing obsessively, and losing their grip on what actually matters. Florence shares three core capabilities she believes will determine who thrives in this next era: stability of the nervous system, clarity of orientation, and commitment to a direction. If you've ever felt successful on paper but hollow underneath, this episode will help you understand why and what to actually do about it.
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In this conversation, Patrick talks with Matt Beall, Chairman and CEO of Bealls Inc., one of America's oldest retail chains and one of the first national retailers to accept cryptocurrency at checkout. Matt is also a prominent figure in the Buttcoin community, a memecoin born from a 2011 internet joke that has grown into something far more serious than its name suggests. They dig into how crypto became a real payment option at Bealls, what memecoin culture actually looks like from the inside, and why FOMO may be the single most powerful force driving speculative markets today. They also talk about the rise of $FOMO, a new memecoin that has kept Patrick busy learning about memecoins himself. Matt also shares his perspective on Buttcoin's trajectory, what it takes for a memecoin community to build genuine staying power, and why real-world commitment matters in a space that most people still dismiss as chaos. This episode is essential listening for anyone curious about the intersection of retail, crypto, community-driven finance, and the psychology of missing out.
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