Under the Influence from CBC Radio

From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again. We’ll look at an airline grounded 25 years ago that has taken flight again, a retailer that died and came back, a television show that was cancelled then resurrected to become one of the most successful of all time and an automobile that once ruled the road, was then discontinued, then exhumed. All zombie brands that still roam the earth. This is an archived episode that aired originally on January 20, 2016.

From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history and how two companies looked at a shoe and made millions by throwing away the laces. This is an archived episode that aired originally on January 14, 2016.

From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast, or taking a coffee break, or using soap to wash our hands. But each of those routine rituals was invented by marketing companies to sell more product. You may even be surprised to learn that when our kids trick or treat has a marketing story behind it. Join us as we explore how these and many more rituals began and how they influence your life. This is an archived episode that aired originally on January 1, 2016.

From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener questions. He’ll talk about why he chose advertising as a profession, how political marketing differs from product marketing, whether the jingle is definitely dead, why some bad commercials actually work and how he would advertise marijuana brands. The questions are fun, insightful and amusing. Hope you’ll tune in. This is an archived episode that aired originally on June 20, 2015.

This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has made me a cynical consumer, to which of the Beatles was the best marketer, this year’s questions were fun and insightful. Oh - and you’ll get a chance to meet the team, too.