Behind the Craft

My guest today is Amit Fulay. Amit is a product VP at Microsoft who previously spent 15 years building products like News Feed (Meta) and Google Meet (Google). In our interview, he reveals the three types of product leaders, how to build trust at each career stage, and what AI means for PMs. He also teaches a popular on leveling up from PM to influential product leader (get $100 off with this link). Timestamps: (00:00) The secret to building trust (01:43) 3 distinct types of product leaders (03:29) How to influence each type of leader (09:29) Will AI kill traditional product management? (16:02) How to build trust in each stage of your career (20:16) Sunsetting your own without losing trust (25:31) Speaking the truth to your management chain (28:55) Inside how Satya Nadella fixed Microsoft (32:41) What Amit wished he knew when he started as a PM Get the takeaways: https://creatoreconomy.so/p/top-1-percent-product-leaders-do-this-amit-fulay Where to find Amit: LinkedIn: https://www.linkedin.com/in/afulay/ Course: https://maven.com/amitfulay/toppmleader 📌 Subscribe to this channel – more interviews coming soon!

My guest today is Katia Verresen. Katia is one of Silicon Valley's most sought-after leadership coaches. Her clients include Fidji Simo (CEO of Instacart), Kate Rouch (CMO of OpenAI), Deb Liu (CEO of Ancestry), who all rave about how she transformed their careers. In our chat, Katia shared her proven techniques to help you achieve your goals in the new year. Timestamps: (00:00) How to stop doubting yourself (01:54) The year-in-review ritual top CEOs swear by (06:11) I thought I had a horrible year until I realized this (10:13) Why it's so important to celebrate your wins(15:40) Coaching clients from managers to CEOs (17:57) The power of unlocking your "kind observer" (21:35) How to use emotions to shape your reality (30:18) Imagination is a superpower most leaders don't use (41:18) 3 daily practices to unlock abundant energy Get the takeaways: https://creatoreconomy.so/p/make-2025-your-best-year-yet-katia-verresen Where to find Katia: LinkedIn: https://www.linkedin.com/in/katia-verresen/ Website: https://www.kvaleadership.com/ 📌 Subscribe to this channel – more interviews coming soon!

My guest today is Sachin Rekhi. Sachin scaled LinkedIn’s Sales Navigator to $200M ARR and 500 employees. He then left it all behind to start Notejoy; a team notes app. I had a great chat with him about finding market fit for your product and career in 2025 and how to design work to suit your life, not vice versa. Timestamps: (00:00) I got my dream PM job then realized I didn’t want it (02:19) The MVP is dead (08:02) Execution is NOT the only thing that matters (09:40) A proven loop to achieve product-market fit (14:18) Better ways to validate your product than MVPs (20:01) How to even measure product-market fit (26:03) Why Sachin opted out of the path to VP (29:16) Aligning your career with your zone of genius (36:18) I saw the small team trend coming (40:38) Use explore-exploit to find your dream career (44:01) Closing tips to design your life with purpose Get the takeaways: https://creatoreconomy.so/p/rethink-your-pm-career-in-2025-sachin-rekhi Where to find Sachin: LinkedIn: https://www.linkedin.com/in/sachinrekhi/ Website: https://www.sachinrekhi.com/ 📌 Subscribe to this channel – more interviews coming soon!

My guest today is Deb Liu. Deb is the CEO of Ancestry, former VP at Meta, and writer of Perspectives. But for our interview, I wanted to talk to Deb about a more personal topic: How to survive and thrive as a busy working parent with your spouse, aging parents, and kids. In our interview, Deb shared her best advice on building a 60-60 relationship with your spouse, raising resilient kids, caring for aging parents, and dealing with grief. Timestamps: (00:00) How to stop parenting through guilt (01:19) Building a 60-60 relationship with your spouse (03:05) Choosing your marriage swim lanes (05:41) A simple ritual for authentic family conversations (09:51) Why the world isn't set up for two working parents (12:24) How to solve stressful mornings (17:29) The sandwich generation and dealing with grief (21:38) How to build your modern village (27:49) Raising resilient kids as a busy parent (35:19) Closing words of advice for balancing career and family Get the takeaways: https://creatoreconomy.so/p/how-to-survive-and-thrive-as-a-busy-working-parent Where to find Deb: Newsletter: https://debliu.substack.com/ LinkedIn: https://www.linkedin.com/in/deborahliu/ 📌 Subscribe to this channel – more interviews coming soon!