Call Her Creator with Katelyn Rhoades

Girl, if you're spending HOURS trying to make your Instagram content look perfect and still aren't seeing the growth you want, we need to talk! The rules of social media marketing have CHANGED, and some of the things you've been told you need to do to grow could actually be holding you back. In a world where AI can create flawless videos, captions, and content in seconds, your biggest competitive advantage might be the one thing you've been trying to hide: YOU! In this episode, I'm breaking down 10 new rules of social media marketing that will help you stand out, build an audience that actually trusts you, and create content that converts without spending your entire life editing reels. I'm sharing the hilarious makeup mishap that inspired this episode, the content strategy I use with my client Lori Harder, and the personal story of how I went from selling my clothes just to afford groceries to building a seven-figure personal brand using Instagram. Plus, I'm giving you practical content ideas, visual hooks, and simple strategies you can start using TODAY to make growing on social media easier. If you're ready to stop overthinking every post and start creating content that gets you SEEN, this episode is for you!

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

The 10 NEW rules of social media marketing that can help you grow faster in 2026.

The surprising reason your perfectly polished content might be hurting your growth.

How to make your personal brand instantly recognizable in a feed full of AI-generated content.

The content strategy that makes posting consistently easier while building audience loyalty.

How to turn everyday moments into attention-grabbing reels without constantly filming new content.

The simple strategy Katelyn uses with Lori Harder to discover what content actually works.

How to use your personal stories to build trust and turn followers into paying customers.

The mindset shift that will help you stop overthinking and start showing up confidently online.

00:00 The new social media rules that could change how you grow your brand.

03:00 Outdated social media advice that might be holding back your growth.

05:45 Your biggest opportunity to stand out in a world full of AI content.

06:30 The surprising shift that could make your content more engaging.

09:30 How to become the creator people instantly recognize and remember.

12:45 The secret to standing out in a crowded niche.

14:30 Is your content actually making people trust you LESS?

17:45 The one thing that could make your content impossible to ignore.

19:30 How to grow faster without spending hours creating every post.

20:45 The Instagram growth strategy I use with Lori Harder.

24:15 A simple content idea that can get more eyes on your brand.

24:45 How to create more scroll-stopping reels without extra work.

26:30 The shift that makes educational content more engaging and memorable.

27:30 What your audience REALLY needs to see to connect with you.

29:30 How to make your personal brand stand out when everyone looks the same.

31:00 How I went from selling clothes for grocery money to building a seven-figure brand.

33:30 How to turn your personal experiences into content that sells.

35:00 The biggest mindset shift for growing your brand in 2026.

36:15 How to enter my listener-of-the-month giveaway.

Resources + LinksGet MY system for getting paid with the power of social media marketing HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Have you ever felt like you’re good at so many things that you can’t figure out which one you should be known for? If you’re a multi-passionate entrepreneur, that confusion shows up everywhere: in your content, your personal brand, and especially your sales. In this episode, I sat down with Katelyn Bourgoin, and she put me in the hot seat to show exactly how she helps entrepreneurs find the one idea they can own.

Katelyn is a serial entrepreneur and buyer psychology expert. She created the Why We Buy newsletter, which has more than 50,000 readers, and she has built over 100,000 followers on LinkedIn. Now she’s going all in on UNIGNORABLE, where she helps entrepreneurs find their “ownable idea”: the argument and sticky phrase that makes your ideal buyers think of you first. We get real about why a big following doesn’t guarantee sales, what it takes to build an email list that actually sells, and why she’s walking away from a successful business to chase what lights her up!

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 Say hello to serial entrepreneur and buyer psychology expert, Katelyn Bourgoin!

03:00 How a failed startup led to a buyer psychology newsletter business.

05:00 How to know when it’s time to pivot your business.

07:45 Why your personal brand can’t be known for 2 things.

09:00 Should you hire an operator or sell your business?

10:30 Signs it’s time to make a big business change.

12:45 Why done-for-you services are hard to scale.

13:15 What is an ownable idea and why does it have to come from you?

15:45 Personal brand positioning example: the growth operator.

19:00 Questions to ask before building authority online.

22:00 What to do when a product launch doesn’t sell.

22:30 Customer research questions that reveal why people buy.

25:00 How to launch a new offer to your email list + clean your list of inactive subscribers.

28:30 Tips to sell digital products with a rolling flash sale.

30:15 Ways to grow your email list with Kit recommendations.

31:15 How to avoid bot subscribers in paid newsletter referrals.

32:30 How often should you post on LinkedIn?

34:30 How to sell an online business.

36:00 Why customer demographics matter less than you think.

36:45 Which email metrics creators should track.

38:00 How to fix inconsistent sales in your online business.

38:45 Where to find Katelyn and learn more about UNIGNORABLE.

Resources + Links

Join the UNIGNORABLE email list HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Connect with Katelyn Bourgoin

Website: beunignorable.com

Instagram: https://www.instagram.com/katebourgoin/

LinkedIn: https://www.linkedin.com/in/katebour/

If someone Googled your business today, would they find you, trust you, and choose you? In this episode, I sit down with Melissa Rose, a local visibility strategist and longtime brick-and-mortar business owner, to break down how to get found on Google and AI. We talk about optimizing your Google Business Profile, using reviews and website content to build trust, and making sure your online presence is consistent across platforms. Melissa also shares how to create blogs that bring in customers, turn reviews into conversion tools, and make it easier for people to understand exactly what you do. Get ready to strengthen your online visibility and become the go-to choice in your industry.

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 How to help potential customers find and choose your business online.

05:45 How Google and AI use information across the internet to recommend businesses.

07:15 The visibility audit that can reveal what's stopping customers from finding you.

10:30 Tips to organize multiple brands and offers without confusing search engines.

13:15 Choosing the services you want your business to be known for.

14:00 What Google looks for when deciding which local businesses to show.

15:00 The Google Business Profile updates you shouldn't overlook.

18:15 Making your business message clear to potential customers.

20:30 Using reviews to strengthen your website's service pages.

22:30 How important is it to respond to reviews in Google?

25:45 Is blogging still worth it when AI can answer questions?

29:45 Ways to promote your blog and bring more people to your website.

32:00 3 steps you can take this week to improve your visibility on Google and AI.

33:30 How to make your business the go-to choice for the right customers.

Resources + Links

Get Melissa's FREE Google Business Profile workshop and visibility services HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Melissa Rose on LinkedIn: @msmelissarose

Are you burned out by your business, or have you simply outgrown what you built? In this episode, I sit down with Christina Galbato, coach, creator, and entrepreneur, to talk about walking away from an 8-figure business, navigating the uncertainty of a major pivot, and rebuilding around what actually feels aligned. We talk about recognizing when you’ve outgrown your old identity, following your curiosity when you lack clarity, and learning to distinguish fear from alignment. Christina also shares why authentic storytelling matters, how to create offers with more human connection, and what it takes to rebuild a business around the work you love. Get ready to rethink success, trust yourself through the messy middle, and give yourself permission to change direction.

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 Meet Christina Galbato and the evolution of her 8-figure business.

03:45 Are you burned out, or is it actually time to pivot?

06:30 Should you start with coaching or create an online course?

08:15 What happens when the business looks successful but no longer feels aligned?

13:15 Finding yourself again when you no longer know what you want.

15:00 Does a pivot require burning everything down and starting over?

19:15 Making the case for letting go of a successful business.

23:15 Building a personal brand that evolves without leaving your entire audience behind.

27:45 The financial reality of walking away from a successful business.

31:00 Testing new ideas to discover what fits your next chapter.

33:15 Creating a business model that supports the way you want to work.

39:00 Let your content strategy evolve with your life and energy.

42:30 The business mistakes Christina would handle differently today.

45:45 Trusting the feeling that something in your life or business needs to change.

Resources + Links

Check out Christina’s membership, The Conscious Creator, for coaching, content strategy, and community! Save $100 when you use code: CHC2026 HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Christina Galbato on IG: @christinagalbato

You don't need millions of followers to turn YouTube into one of your biggest business growth tools! But with YouTube's algorithm changing, you NEED to know what's actually working to get your content in front of the right people. I'm sitting down with Sean Cannell, CEO of Think Media, bestselling author of YouTube Secrets, and YouTube expert with over 4 million subscribers, to break down how to grow your visibility, attract potential customers, and create videos people actually want to watch. Sean is sharing his formula for hooking viewers, how AI is changing the way YouTube recommends your content, and the smart ways to build your online presence even if you hate being on camera. Plus, we're getting into his incredible journey from college dropout and Red Robin employee to building a massive media business, including the unexpected opportunities that started with making videos for just 13 kids. Whether you're starting from zero or ready to take your content to the next level, this episode is PACKED with strategies you can start using right now!

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

03:00 Meet Sean Cannell: From small-town college dropout to YouTube entrepreneur.

06:30 Do you really need a personal brand to grow a successful business?08:45 How to build your online presence when you hate being on camera.

10:15 YouTube vs. Instagram: Where should business owners focus their energy?

13:45 When to expand onto YouTube and build a brand that lasts.

15:45 How to get more mileage out of the content you're already creating.

17:30 Where to start with YouTube and video podcasting.

19:00 Sean's 3-part formula for creating videos people actually watch.

22:15 How to use AI and video trailers to improve your audience retention.

24:45 Is a professional recording studio worth the investment?

26:15 Simple camera, lighting, and branding upgrades to improve your videos.

29:00 Sean's unexpected journey from troubled teenager to video creator.

31:00 How to use YouTube to attract your first paying clients.

33:15 The power of learning by doing, even when you're starting from scratch.

36:00 How adversity and an unexpected opportunity led to Think Media.

39:45 Building a side hustle while working a full-time job.

Resources + Links

Get your copy of Sean’s book YouTube Secrets HERE

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Sean on YouTube: Think Media