Social Media Marketing Podcast

What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.

Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety

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Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases.
Using TikTok Symphony to Create Content From Text, Voice, or a Single Image
Using TikTok Search Hub to Claim Branded Positioning in TikTok Search
Using TikTok Go to Turn Initial Discovery Into Bookings With TikTok Go

Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/722

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Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.
Content Styles That Create Awareness
Content Styles That Build Trust
Content Styles That Generate Leads and Sales
LinkedIn Content Ratio Formula

Guest: Will McTighe | Show Notes: socialmediaexaminer.com/721

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Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content.
Aligning Your Content Strategy With the New LinkedIn Feed Algorithm
Optimizing LinkedIn Posts for the Engagement Signals That Now Drive Reach
Preparing for LinkedIn's New Live Event Requirements

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/720

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Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.
What Marketers Need to Know About the Shorts Feed
The Audio-Visual-Text Hook Framework
Curiosity Loops
Obstacle + Solution Storytelling

Guest: John Scott | Show Notes: socialmediaexaminer.com/719

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