581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily
Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword.
In this episode, she shares how her personal skin struggles turned into a lifelong mission, how she went from finance to esthetician school, and why she took the slow, principled path to build a category-defining brand.
What you’ll learn:
• How Peach & Lily built trust in a crowded industry
• Why Alicia avoided shortcuts, even when growth was slow
• The viral moment that changed everything—and how they prepared for it
• Her approach to formulation, transparency, and community
• Lessons from burnout and building with integrity
• Why "glass skin" wasn’t a trend—it was education
If you want to build a product people love and trust for years—not months—this episode is for you.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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1:11:50
580: (Solo) How I Landed Richard Branson in My First 4 Months of Business (You Can Too)
Four months into starting Foundr, I landed an interview with billionaire entrepreneur Richard Branson — without connections, without experience, and while building my very first business from scratch.
In this episode, I break down the exact networking and outreach strategy I used to connect with one of the world’s most famous founders, plus how you can apply it to land meetings, partnerships, or interviews with anyone in your industry — even if you’re starting from zero.
Here’s what you’ll take away:
• The “serve first, ask later” networking strategy every entrepreneur should know
• How to identify and connect with gatekeepers to reach high-profile people
• Creative ways to create value so industry leaders want to give you their time
If you’ve been holding back from reaching out to someone you think is “too big,” this episode will give you the exact steps and confidence to make it happen.
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
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Website → https://www.foundr.com
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Twitter → https://www.twitter.com/foundr
LinkedIn → https://www.linkedin.com/company/foundr/
Podcast → https://www.foundr.com/podcast
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579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)
In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal.
She reveals:
• How she turned 18 SKUs into millions of units sold in year one
• The simple packaging strategy that disrupted the beauty industry
• Why she avoided debt and scaled profitably without VC pressure
• Her raw take on selling her “baby” and facing post-exit depression
• The lessons from a failed second business—and why it was her best teacher
• Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands
If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Connect With Toni Ko
Website → Click Here
Instagram → Click Here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
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Facebook → Click here
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LinkedIn → Click here
Podcast → Click here
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578: (Solo) The Wake-Up Call That Changed How I Work
I almost walked away from Foundr. Not because the business wasn’t working—but because I wasn’t.
In this episode, I’m sharing the truth about burnout. After seven years of building nonstop, I hit a wall—mentally, emotionally, and physically. What followed was one of the hardest seasons of my entrepreneurial journey. But it also forced me to change everything: how I work, how I lead, and how I show up in my life.
Here’s what you’ll take away:
• The real signs of burnout I ignored for too long
• The boundaries and routines that brought me back
• How to grow your business without sacrificing your health
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
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577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)
Brittany Stewart turned toothbrushes into a breakout DTC success story—co-founding one of America’s fastest-growing eCommerce brands: Burst Oral Care.
In this episode, she shares how Burst launched at dental conventions, scaled through hygienist word-of-mouth, and partnered with A-list influencers like Khloé & Kim Kardashian—all while keeping product quality and customer obsession at the center of their brand.
What you’ll learn:
• Why they skipped traditional launch playbooks and scaled through hygienists
• The two growth levers that made Burst explode
• How Brittany navigated inventory stress, funding rounds & 75-day lead times
• Her philosophy on hiring, culture, and leadership
• Why they chose the more expensive delivery option—and how it paid off
• How they gave back with campaigns that also drove profit
If you’re building a physical product brand and want to do it the smart, scrappy way—this is a masterclass in operational excellence and brand building.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Connect With Brittany Stewart
Website → Click Here
Instagram → Click Here
Brittany’s Instagram → Click Here
Follow Foundr for More Business Growth Strategies
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Website → Click here
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Facebook → Click here
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LinkedIn → Click here
Podcast → Click here
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
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