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Marketplace Tech

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Marketplace Tech
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  • Marketplace Tech

    Netflix struggles to retain viewers after a series' first season

    15/07/2026 | 8min
    Netflix may be the undisputed king of streaming, but it's facing a new challenge: "the sophomore slump." Internal data reported by Bloomberg show audiences dropping off dramatically for follow-up seasons of successful shows.

    Series like "The Night Agent," "Beef" and "Avatar: The last Airbender" all lost 50% or more of their original viewers when they returned for season two. To figure out what might be going on and how Netflix could respond we called up Brandon Katz, director of insights and content strategy at Greenlight Analytics.
  • Marketplace Tech

    Froggle, Goofstump and the fake AI companies winning hearts online

    14/07/2026 | 9min
    Last month, comedians Harris Alterman and Dave Ross posted a series of advertisements for made-up tech companies around the New York City subway system. The ads are fake, but they bear an eerie resemblance to the real AI marketing campaigns proliferating throughout U.S. cities. Marketplace’s Meghan McCarty Carino spoke with the two comedians about why the joke resonated with so many people and what’s next in terms of AI mockery.
  • Marketplace Tech

    The high cost of vacuuming carbon from the sky

    13/07/2026 | 4min
    Mitigating climate change likely requires not only lowering emissions, but removing existing carbon dioxide from the atmosphere. And while the Trump administration has cut many climate initiatives, it's continued to fund some carbon removal projects. Marketplace’s Amy Scott reports.
  • Marketplace Tech

    OpenAI’s GPT-5.6 release raises questions about White House control over new models

    10/07/2026 | 9min
    OpenAI is rolling out its most advanced GPT-5.6 model after delaying the release for testing with the government. But the White House denied that the review was mandatory. What’s the deal?

    Plus, Reuters reported that China is considering limiting access to its top AI models from foreign competitors, including the United States. And, Meta launched a new AI image generator, sparking privacy concerns.

    Marketplace’s Meghan McCarty Carino discusses this week’s top tech stories with Axios tech policy reporter Maria Curi.

    Check out our YouTube page to watch more episodes of “Tech Bytes: Week in Review.”
  • Marketplace Tech

    How drone warfare is reshaping battlefield medicine in Ukraine

    09/07/2026 | 8min
    In the post-9/11 years, the U.S. military has adhered to the “golden hour” rule: Wounded troops should be evacuated to higher-level care within 60 minutes. But as the new realities of drone warfare have taken shape in the Russia-Ukraine war, WUNC News military reporter Jay Price said medical response teams are being forced to rethink this standard approach to battlefield medicine. Marketplace’s Meghan McCarty Carino spoke with Price to learn more.

    More on this:

    As attack drones grow more common in warfare, it's harder for medics to treat battlefield injuries from WUNC News
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Sobre Marketplace Tech
Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that's constantly changing.
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