Powersports Business Power Hour

In the latest episode of Power Hour, Powersports Business Editor-in-Chief Brendan Baker sits down with Hayley Hollen, director of product marketing at LeadVenture, to discuss how AI is transforming dealership marketing, website performance and the customer buying journey.

Hollen shares practical advice on using AI to improve lead quality, create more personalized customer experiences and free up dealership staff to focus on selling. The conversation also explores common misconceptions about AI, where dealers can find quick wins, and what the technology could mean for the future of retail.

Whether you're just beginning to explore AI or looking to get more from your dealership's digital strategy, this episode offers actionable insights you can put to work today.

Listen now and subscribe to Power Hour for more conversations with the leaders shaping the powersports industry.

Brendan sits down with Performance Brokerage Service's George Chaconas, Juan Pardo, and co-owner Jesse Stopnitzky for this edition of Power Hour to discuss the health of the buy/sell powersports market in Q1.

As the nation marks the 25th anniversary of 9/11, Powersports Business speaks with Ted Sherseth, co-founder of America’s 9/11 Ride. What started as a grassroots memorial ride in 2001 has grown into a major annual event honoring first responders and victims of the attacks. Sherseth discusses the ride’s history, dealer support, scholarship fundraising efforts, and how motorcyclists continue to unite in remembrance and service.

Already one of the nation’s largest automotive retailers, Sonic Automotive is rapidly growing its powersports business, recently acquiring five Harley-Davidson dealerships in California, Florida, Georgia, and North Carolina to bring its total portfolio to 20 stores nationwide. During a recent Power Hour podcast with Powersports Business, President Jeff Dyke explained how the acquisitions strengthen Sonic’s presence in key year-round riding markets and support the company’s aggressive growth strategy in powersports.

On this episode of the PSB Power Hour, Brendan sits down with Rad Gladfelder, director of powersports at Young Powersports, one of the industry’s fastest-growing dealership groups. Fresh off multiple PSB Honors awards — including a PSB Leadership Award — Gladfelder shares his journey from a family-run dealership to helping lead an 11-store operation, and how the group is expanding while others scale back.