The Niche Is You

In this episode we’ll talk about:
Why the common advice to “niche down” often limits creators
The difference between niching and integrating
How powerful creators operate through a lens rather than a category
Why perspective creates coherence across different mediums
What we can learn from Virgil Abloh’s cross-disciplinary work
How developing your own lens unlocks creative freedom and clarity
And more…


CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com

RESOURCES…
→ Recommended Book List — CLICK HERE
→ Masterclass — CLICK HERE

WORKSHOPS + MASTERCLASS:

→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play

→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & income

OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN

In this episode we’ll talk about:
Why many people feel exhausted chasing definitions of success that don’t truly fit them
How cultural metrics of success can distract from alignment and purpose
The difference between external competition and internal clarity
Why comparison often signals that you’re measuring your life against the wrong scoreboard
How identifying the right metrics can transform your direction and energy
Why building your own lane leads to more meaningful success
And more…


CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCES…
→ Recommended Book List — CLICK HERE
→ Masterclass — CLICK HERE

WORKSHOPS + MASTERCLASS:

→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play

→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & income

OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN

In this episode we’ll talk about:
Why frustration often signals misalignment rather than failure
The difference between temporary difficulty and deeper dissatisfaction
How frustration can reveal what needs to change in your life
The role of awareness and reflection in interpreting emotional signals
Questions that help you understand what your frustration may be pointing toward
How frustration can lead to clarity, growth, and realignment
And more…


CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCES…
→ Recommended Book List — CLICK HERE
→ Masterclass — CLICK HERE

WORKSHOPS + MASTERCLASS:

→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play

→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & income

OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN

In this episode we’ll talk about:
Why work that is aligned with who you are feels different from work performed for validation
The difference between devotion to craft and performing for attention
Why the visibility economy pressures people to constantly promote themselves
How alignment transforms work into something sustainable and meaningful
Why devotion to your craft often produces deeper impact than chasing exposure
How to recognize when you’re creating from truth versus performing for approval
And more…


CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCES…
→ Recommended Book List — CLICK HERE
→ Masterclass — CLICK HERE

WORKSHOPS + MASTERCLASS:

→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play

→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & income

OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN

In this episode we’ll talk about:
Why curiosity is one of the most powerful growth traits
How curiosity keeps people adaptable and humble
The role curiosity plays in personal growth, relationships, faith, and work
Why certainty often limits growth
How curiosity leads to better decisions and deeper understanding
And more…


CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCES…
→ Recommended Book List — CLICK HERE
→ Masterclass — CLICK HERE

WORKSHOPS + MASTERCLASS:

→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play

→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & income

OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN