2Bobs—with David C. Baker and Blair Enns

Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business strategy instead of positioning.
 
Links
Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Good Strategy / Bad Strategy by Richard Rumelt
Playing to Win by Roger L. Martin
The Lords of Strategy by Walter Kiechel, III

David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization's culture in our post-pandemic economy where online video meetings continue to fill our calendars and working from home is the new norm.
 
LINKS
"Investing in Ee Retreats at Remote Firms" by David C. Baker for punctuation.com

Blair changes his mind on productized services. Again. And AI is the reason.
 
LINKS
"The New Age of Consulting" by Blair Enns for winwithoutpitching.com

David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new business.
 
Links
"13 Signals Your Website Might Send" by David C. Baker for punctuation.com

Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.
 
Links
"Embrace the Marketing Mess" article by Blair Enns for winwithoutpitching.com
Rory Sutherland podcast interview on Liam Curley's Undisputed Authority