“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the co-founder of WordPress and the founder and CEO of Automattic, tackles these questions in this episode. He shares insights on fostering community within a firm—like hiring the right people through auditions instead of resumes—and within a customer base by encouraging engagement and feedback. Key episode topics include: customer strategy, customer experience, customer feedback, hiring and recruitment, brand management, strategy, HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: The Creator of WordPress· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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Great Strategy Starts with Experimentation
Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netflix, Thomke says even small firms can get a competitive advantage from experiments. He explains how to introduce, run, and learn from them, as well as how to cultivate an experimental mindset at your organization. Thomke is the author of the book Experimentation Works: The Surprising Power of Business Experiments and the HBR article “Building a Culture of Experimentation.” Key episode topics include: experimentation, data and analytics, risk management, decision-making, strategy HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: How to Set Up—and Learn—from Experiments· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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Bringing Innovation to an Underserved Market
Founded in 2014, Thinx, Inc. makes absorbent underwear that can be worn during menstruation. But the feminine care market had seen virtually no innovation in half a century because of the taboo against discussing the topic of menstruation. As a result, the startup was competing against large incumbents like Procter & Gamble and Johnson & Johnson. Harvard Business School Associate Professor Rembrand Koning examines these strategic marketing challenges and discusses the importance of removing taboos and biases in order to bring innovation to the feminine care market in his case, “Thinx, Inc.—Breaking Barriers in Feminine Care.” Key episode topics include: disruptive innovation, startups, marketing, gender, health and wellness HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full Cold Call episode: Innovating in the Feminine Care Market· Find more episodes of Cold Call· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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To Make Better Decisions, Think Like a Venture Capitalist
Venture capital firms notoriously embrace risk and take big swings, hoping that one startup will become a monster hit that pays for many other failed investments. This VC approach scares established companies, but it shouldn’t. Stanford Graduate School of Business professor Ilya Strebulaev says that VC firms have proven best practices that all leaders should apply in their own companies. He explains exactly how VC’s operationalize risk, embrace disagreement over consensus, and stay agile in their decision-making—all valuable lessons that apply outside of Silicon Valley. With author Alex Dang, Strebulaev cowrote the new book The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth and the HBR article “Make Decisions with a VC Mindset.” Key episode topics include: HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: What Venture Capitalists Can Teach Companies About Decision-Making· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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How to Lead a Successful Turnaround
When a company, division, or product line has been struggling for some time, it can feel nearly impossible to get things back on track. But big turnarounds are possible, provided you have a team willing to work hard, be creative, and embrace change. When he was president and CEO of Marvel, Peter Cuneo oversaw the resurgence and sale of the media company, but even before that he had a long track record for turning around many types of consumer-facing businesses. He shares the strategies that work best for shaking up organizations and teams and boosting their performance. Cuneo is also the managing principal of Cuneo and Company. Key episode topics include: strategy execution, strategic planning, strategy, turnarounds, decision-making, problem solving, entertainment industry HBR On Strategy curates the best and conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: Lessons from a Turnaround Expert · Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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Every Wednesday, the editors at the Harvard Business Review hand-picked conversations and case studies from across HBR podcasts, videos, articles, and beyond to unlock new ways of doing business.
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