In late 2013, Ryan Cohen, cofounder and then-CEO of online pet products retailer Chewy.com, was facing a decision that could determine his company’s future. Should he stay with a third-party logistics provider (3PL) for all of Chewy.com’s e-commerce fulfillment or take that function in house?Cohen worried that the company’s current 3PL may not be able to scale with Chewy.com’s projected growth or maintain the company’s performance standards for service quality and fulfillment. But neither he nor his cofounders had experience managing logistics, and the company’s board members were pressuring him to leave order fulfillment to the 3PL.What should Cohen do? Harvard Business School senior lecturer Jeffrey Rayport discusses the options in his case, “Chewy.com (A).”Key episode topics include: strategy, supply chain management, operations management, growth strategy, operations strategy HBR On Strategy curates the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. Listen to the full HBR IdeaCast episode: Chewy.com’s Make-or-Break Logistics DilemmaFind more episodes of Cold CallDiscover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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The Right Way to Launch an AI Initiative
Unfortunately, you can’t set up your organization’s artificial intelligence projects like just any other IT project. By their nature, AI endeavors are quite different and suffer high failure rates. But there are proven approaches you can take to increase your odds of success. Iavor Bojinov, assistant professor at Harvard Business School and former LinkedIn data scientist, breaks down five critical steps for an AI project to turn into an effective product: selection, development, evaluation, adoption, and management. He’s the author of the HBR article “Keep Your AI Projects on Track.” Key episode topics include: artificial intelligence, project management, product management, product launches, trust, employee engagement, technology and analytics, competitive strategy, strategy, HBR On Strategy curates the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. Listen to the full HBR IdeaCast episode: Setting AI Projects Up for SuccessFind more episodes of HBR IdeaCastDiscover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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The 6 Forces of Failure—and How to Protect Your Company from Them
What can failures like Harley-Davidson Cologne or Cheetos Lip Balm teach us about success?Sean Jacobsohn, partner at Norwest Venture Partners and founder of the Failure Museum, takes us on a tour of notable product failures, sharing insights into why they failed and the lessons we can learn from them. Discover the six forces of failure and learn how companies can avoid making the same mistakes. Key episode topics include: business failures, growth strategy, product management, product development, product launches, competitive strategy, competition, financial management, customer strategy, timing, strategy HBR On Strategy curates the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Watch the original video: Product Flops and Collapsed Corporations: Business Lessons from the Failure Museum· Find more videos on HBR’s YouTube channel: @HarvardBusinessReview· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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How to Turn Your Customer Base into a Community
“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the co-founder of WordPress and the founder and CEO of Automattic, tackles these questions in this episode. He shares insights on fostering community within a firm—like hiring the right people through auditions instead of resumes—and within a customer base by encouraging engagement and feedback. Key episode topics include: customer strategy, customer experience, customer feedback, hiring and recruitment, brand management, strategy, HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: The Creator of WordPress· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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Great Strategy Starts with Experimentation
Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netflix, Thomke says even small firms can get a competitive advantage from experiments. He explains how to introduce, run, and learn from them, as well as how to cultivate an experimental mindset at your organization. Thomke is the author of the book Experimentation Works: The Surprising Power of Business Experiments and the HBR article “Building a Culture of Experimentation.” Key episode topics include: experimentation, data and analytics, risk management, decision-making, strategy HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: How to Set Up—and Learn—from Experiments· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
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