A Blog To Watch Weekly

This week on aBlogtoWatch Weekly, the crew dives headfirst into the watch industry’s current identity crisis and asks a simple question: who are luxury watch brands actually selling to right now? From pricing debates and shifting market expectations to the strange gap between branding and real world execution, the conversation gets surprisingly honest about where parts of the industry may have lost the plot. Ariel also shares thoughts from his latest Watches and Wonders recap article, while the team debates how brands are struggling to connect with collectors in a changing market.
Along the way, Rick recounts a baffling experience at the London Marathon where official sponsor TAG Heuer seemed nearly invisible despite heavy branding, sparking a larger discussion about missed marketing opportunities and why some watch companies still feel disconnected from their audience. There is also plenty of classic ABTW Weekly chaos, including a surprisingly passionate debate about expensive plastic watches, trade show swag etiquette, Monaco opinions, and Rick’s apparently “invisible” glasses. As always, it is part industry insight, part group therapy, and part watch nerd rabbit hole that somehow makes perfect sense by the end, (kind of).

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Instagram - https://www.instagram.com/ablogtowatch/

- Website - https://www.ablogtowatch.com/

- Facebook - https://www.facebook.com/aBlogtoWatch

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Fresh off the floor at Watches & Wonders 2026, the aBlogtoWatch Weekly crew breaks down the watches, booths, and brand decisions that stood out most from this year’s show. From ranking the best displays and swag to debating which brands delivered and which ones missed the mark, Ariel, Rick, David, and Ripley share their firsthand impressions after spending the week in Geneva. There is plenty of discussion around standout presentations, the return of after-hours energy, and why some booths felt more memorable than the watches themselves.
The team also dives into the latest releases from brands like Patek Philippe, Rolex, H. Moser & Cie., TAG Heuer, and Ulysse Nardin, with opinions ranging from genuine admiration to total confusion. Along the way, they debate value, wearable sizing trends, booth theatrics, strange collaborations, and whether some luxury brands are finally rethinking how expensive a watch really needs to be. As always, it is equal parts industry insight, strong opinions, and the kind of watch talk that only makes sense after a very long week in Switzerland.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Website - https://www.ablogtowatch.com/

- Facebook - https://www.facebook.com/aBlogtoWatch

If you enjoy the show please Subscribe, Rate, and Review!

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In this episode of aBlogtoWatch Weekly, the team jumps between Watches and Wonders prep, industry expectations, and the usual mix of tangents that somehow circle back to watches. There is a lot of discussion around what is about to be released, with David breaking down the key things he wants to see this year, from comfort and pricing to originality and long term design value, while everyone else questions how much of that will actually show up. The idea of “new icons” comes up, along with how often brands change things without actually improving them, and why this time of year so often leads to disappointment.

Along the way, the conversation drifts into media chaos, busking, and how the watch industry builds hype ahead of major releases. There is also some early speculation on which brands might stand out, which ones might fall short, and what usually separates the watches people remember from the ones that disappear as quickly as they arrive. They also spend time talking through a few of the watches that came up this week on aBlogtoWatch.com, including the Louis Vuitton Tambour Taiko Arty Automata, which leans fully into being mechanical art rather than anything practical, and the NHL themed Norqain chronograph, which brings up the usual discussion around sports partnerships and how well they actually translate into watches. Along the way, they touch on other recent releases and ideas floating around the industry, using them as examples of both creativity and the kind of designs that start to feel repetitive.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Website - https://www.ablogtowatch.com/

- Facebook - https://www.facebook.com/aBlogtoWatch

If you enjoy the show please Subscribe, Rate, and Review!

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This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley kick things off with a tourbillon on a budget that feels equal parts impressive and slightly unhinged, as they try to figure out who exactly this watch is for and how it even came to be. Things only get stranger from there as beverage branding goes completely off the rails, with energy drink inspired watches entering the chat and raising the very real question of whether your wrist and your drink should ever be part of the same product strategy.

From there, the debate moves to Longines as a recent release from the brand has ignited significant discussion regarding design inspiration, perceived familiarity in the aesthetic, and the strategic wisdom of adopting a conservative approach in the current watch market. Along the way, there are takes on brand positioning, watch collecting psychology, and the fine line between clever strategy and just copying what already works. As always, expect strong opinions, questionable logic, and the kind of watch talk that somehow makes perfect sense once you are fully locked in, while also not thinking too hard.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Website - https://www.ablogtowatch.com/

- Facebook - https://www.facebook.com/aBlogtoWatch

If you enjoy the show please Subscribe, Rate, and Review!

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YOUTUBE KEYWORDS:
aBlogtoWatch Weekly, watch podcast, tourbillon watch, affordable tourbillon, Longines HydroConquest, watch debate, luxury watches, Swiss watches, watch industry, horology podcast, watch collecting, microbrand watches, Seiko NH35, watch trends, Omega watches discussion, Rolex comparison, watch news, watch design

** YouTube Monetization ID for Copyright Material From PremiumBeat.com: #3826449

This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley dig into the growing disconnect between perception and reality in the watch industry, unpacking how watch market noise and misleading data can paint a far more dramatic picture than what is actually happening behind the scenes. Ariel pushes back on the obsession with secondary market pricing and investor-driven narratives, arguing that the health of the industry is far more nuanced than a few headline metrics, while the group debates whether enthusiasts should even care about the business side at all or just focus on the watches themselves. Along the way, the conversation drifts into the quirks of modern watch collecting, media-driven hype cycles, and how easily narratives can spiral when the data is incomplete.Of course, it would not be a proper aBlogtoWatch Weekly episode without things going slightly off the rails, as a “simple Seiko pricing discussion” turns into chaos when Ariel completely breaks the rules of the game, derailing one of the show’s favorite segments in real time. From there, the episode moves through new releases, design observations, and the usual mix of strong opinions and tangents that somehow still circle back to the core question of the episode: Are we over-thinking the watch world, or just over-analyzing the wrong things?For sponsorship, you can go here: https://www.justgiving.com/page/jacqui-atkinson-2?utm_medium=FR&utm_source=CLFor suggestions of watches to run the London Marathon in email [email protected] check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Website - https://www.ablogtowatch.com/- Facebook - https://www.facebook.com/aBlogtoWatch If you enjoy the show please Subscribe, Rate, and Review!** YouTube Monetization ID for Copyright Material From PremiumBeat.com: #3826449