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A Blog To Watch Weekly

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A Blog To Watch Weekly
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  • 188: Patek Under Fire, Greubel in the Mirror, and Hublot Squares Off
    This week on aBlogtoWatch Weekly, Ariel, David, and Ripley take the reins while Rick is away (Vacation? Sick? Secretly testing a smartwatch/tractor collab prototype?) And the conversation spins faster than a tourbillon on espresso. They roast Patek’s new Cubitus (“Nautilus that went wrong?”), debate whether a $220K Greubel Forsey in steel is worth it for the mirror-polished backplate that mostly reflects your arm hair, and spar over whether watchmakers should run brands or leave it to the marketers. The trio dives into Geneva Watch Days tales of photographing grail pieces in suffocating, windowless hotboxes and gets lost in the Behrens x Vianney Halter KWH collab that somehow channels both energy meters and Nokia’s “Snake” game. Toss in critiques of Hublot’s dial-free Square Bang and admiration for Berneron’s steel-armored platinum annual calendar, and you’ve got an episode full of horological heresy, genuine insights, and more oxygen-deprived giggles than a Swiss trade show should allow.
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  • 187. Tiny Hands, Lange’s Secret Batteries, And Swiss Balls of Steel.
    Fresh from Geneva Watch Days, the crew dives into highlights from the event. Fears Watch gets high marks for models that feel handcrafted without being too precious to actually wear. H. Moser, always the provocateur, is praised for its gutsy designs — though the point is made that telling the time shouldn’t require a PhD in horology or a pair of binoculars. The Berneron Quantième Annual Calendar wins the day as a rare complication that’s both clever and actually usable. Zenith takes the award for “coolest watch box we might keep forever,” and its latest designs feel like the brand is fully leaning into its moment. JLC’s Master Grand Tradition is described as both brilliant and borderline overengineered, like a watch designed by someone who really wanted to impress other watchmakers. Other stops include the perfectly fine but “maybe too polite” Sinn 104 Classic, Singer’s Caballero (a pricing curveball), and Vianney Halter’s Messina Lab piece, which is either genius or something you’d wear just to confuse strangers. The episode wraps with giddy anticipation for A. Lange & Söhne’s Richard Lange, which everyone agrees they want, price be damned.
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  • 186.Sheeran Kills Omega Contract, Bremont Invents A Microbrand, And The Official Cocktail Of Bad Watch Choices
    This episode of the ABTW Weekly Podcast proves that time really is relative — especially if you’re a watch collector trying to survive daylight savings. The team kicks things off by pondering the baffling relationship between time zones and watches — shouldn't every new release come with a PhD in geography? The guys move on to the topic of celebrity endorsements, because nothing says “luxury horology” quite like a B-list actor pretending to love a brand they can’t pronounce. The material debate takes a turn when titanium enters the chat. Citizen’s Super Titanium earns respect, while Rolex’s titanium attempts are described with the same enthusiasm usually reserved for airline food. The gang jokes that titanium may be the future — if the luxury crowd can get over missing the extra heft of steel. Diamonds also sparkle in the discussion, from the surprisingly affordable Armatron Knox to the meme-worthy concept of “diamond hands” in horology.Certina’s DSX GMT gets a nod for being tough enough to survive both jet lag and a toddler tantrum, while microbrands continue to punch above their weight, sometimes making legacy brands look like they’re stuck in, well, daylight savings. The episode ends with colorful trends, AI watch reviews, and plenty of laughs about how absurdly serious watch culture can be — even when the time’s all wrong.
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  • 185. Watch Giant Blows His Big Launch, Swatch Ad Scandal & Ariel’s Haunted by Oldsmobile Hell
    This week’s aBlogtoWatch Weekly podcast illustrates that watch talk is never just about watches. The team opens up with its trademark mix of banter and sharp observations, spotlighting the eccentric world of auctioning watch memorabilia — equal parts fascinating and absurd.The conversation shifts to Frank Müller and Swatch, as the team dissects advertising missteps as cases in point regarding how even established brands stumble when trying to capture attention in today’s market. From there, the convo pivots to tariffs and trade policy, a pressing issue reshaping the pricing of luxury watches in the U.S. and influencing both consumer behavior and brand strategy.Listeners also get a close review of the Formex Essence 41, with its refinements over earlier versions prompting debate about how new models stand out in an increasingly crowded field.On the release front, Roger Dubuis’ Excalibur Spider Flyback Chronograph in pink gold earns admiration for its fearless design, reaffirming the brand’s boundary-pushing identity. In contrast, Loki’s Pacific Coast Highway watch offers a mission-driven, locally inspired approach that brings a refreshing perspective to new launches.
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  • 184. Bored to Dare: From Sheepish Straps to the Bongo Bang
    This week’s episode starts off in familiar aBlogtoWatch fashion — lighthearted banter, a touch of mischief, and just enough side-eye at industry quirks to keep things interesting. The first eyebrow-raiser? Tim Cook’s awkward watch-related gift to Donald Trump, a moment that sparks a wider discussion on the sometimes-clumsy dance between corporations, politics, and tariffs. And those tariffs aren’t just awkward— they’re a genuine threat to the U.S. luxury watch market, nudging brands to rethink their American footprints and pushing watch enthusiasts to consider their buying habits.Then, the conversation shifts to the soul of watch collecting. Generic, personality-free assortments are roasted for their lack of spark, while outlandish collections (think Inspector Gadget wristwear) get a weird nod for their unapologetic individuality. This sets the stage for a string of playful “what-if” designs, from timidly “sheepish” straps to the gloriously bizarre “Bongo Bang” collector’s piece.The episode isn’t ALL hypothetical whimsy. The hosts spotlight three notable models that balance form, function, and market positioning: the retro-cool Glashütte Original 70s X Chronograph, Bulgari’s travel-friendly yet distinct Octo Roma World Timer, and the versatile TAG Heuer Aquaracer Professional 200. These watches hit the sweet spot where practicality meets emotional connection— a recurring theme as the team muses on the evolving tastes of luxury watch buyers.Other trends get airtime, too. Comfort and wearability are emerging as must-haves, solar-powered movements are winning over practical-minded enthusiasts, and defunct brands are enjoying a nostalgia-fueled revival. By episode’s denouement, the tone circles back to humor, leaving listeners with a mix of market insight, design critique, and just enough absurdity to remind us why talking about watches never really gets old, especially when the straps are sheepish and the bongos are ready to bang.
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