Marketing Brew Weekly

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand.

00:00: Intro

02:00: Why do brands change their logos

04:40: Risks of changing logos

08:40: Levi’s World Cup logo change

12:50: Spotify’s disco ball

16:40: Mountain Dew

20:15: Gap’s 2009 rebrand fail

22:30: Hopping on the Taylor Swift brand

25:00: Brands being cringe in the comments

28:00: Which brands could use a logo update

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team?

00:00: Intro

00:40: Examples of creators with C-suite titles

02:15: The difference between real and made up titles

04:00: Does the audience care if it’s a real job

08:15: Why is the title necessary

11:45: Not all execs are creators

14:00: How are the creators actually involved

16:45: Celebrities with special titles

18:40: The relationship creators have with brands

21:30: Authenticity of partnerships

22:20: The risks to consider

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling.

00:00: Intro

02:35: Microdramas are inexpensive

05:10: Made for different platforms

11:40: Is the goal for completion or consumption

14:00: Brands as entertainment companies

16:50: Is it for every brand

21:00: How is AI being used for this purpose



This episode is brought to you by Paramount Ads Manager. For more information, visit paramountadsmanager.com

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong annoyance for the technology, so why do marketers insist on using it for everything from ideation to creative content? And is there a way for brands to stand out with a different approach?

00:00: Intro

03:00: New poll reveals consumers’ annoyance with AI

06:20: Exploring the bubble

08:40: Is all AI just AI slop

10:15: Perception of AI ads

15:00: Brands avoiding AI are generating good will

16:50: Is it ok to use AI for idea generation

19:30: Being the first to use it vs using it well

20:00: REI ads on Meta’s platforms

22:00: Is AI actually efficient

23:00: Requirements to disclose AI use



This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal?

00:00: Intro

01:55: Food brands embracing affordability marketing

03:00: Non food brands doing the same

05:20: Risking a lack of genuine feelings

07:00: Can brands implement long-term strategies

08:50: Relative to your competitor strategy

13:00: Importance of rewards programs

16:00: Marketing in the k-shaped economy

18:20: How much should brands address affordability



This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.