Marketing Brew Weekly

It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget.

00:00: Intro

02:10: Fashion and merch collabs

06:00: Original longform content

11:20: Fan activations

15:00: Athlete partnerships and NIL

16:50: Flag football

19:00: Social appearances

21:00: Coach content

24:00: Football podcasts

25:30: WAGs partnerships

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

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Have a question for us? Send an email to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors.

00:00: Intro

01:30: The evolution of brand trips

05:20: The infamous Tarte trip

13:45: Cocokind appealing to regular consumers

19:30: Waterboy mixes customers and influencers

22:00: OpenAI’s first brand trip met with backlash

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send an email to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land.

00:00: Intro

02:00: Did the Wendy’s Twitter account start this trend

04:30: Brands being summoned vs. randomly jumping in

06:00: PF Chang’s cake adventure

08:00: When commenting goes wrong

11:00: BetterHelp’s commenting strategy

15:00: What is the Empire State Building’s strategy

16:00: When brands go after other brands

19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in?

00:00: Intro

01:15: Brands venturing into Substack

02:43: How this differs from email marketing

07:20: Making newsletters valuable

08:30: A person vs. a brand writing

12:00: Which brands should be on the platform

16:10: The days of the brand magazines

19:00: Not a place for AI

20:00: Brands we do and do not want to see on the platform

This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send an email to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO.

00:00: Intro

01:30: Difference between a pop-up and a stunt

04:30: What is the point of a pop-up

08:30: Using social to tell the story of your pop-up

14:00: Are we at pop-up fatigue

16:20: What physical merch do people get

18:30: Pop-up or pop down: Beis carwash

22:40: The Real Real’s Canal Street installation

26:20: Bloom’s interactive pop-up

This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.