Marketing Brew Weekly

This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations. 

00:00: Intro

02:50: When did the Pride pullback begin

06:00: Brands need to be clear in their own values 

09:00: How companies have shifted support in presence and financials

13:20: Pride merch collections 

16:00: Appealing to Gen Z 

19:00: Can Pride marketing make a comeback 

 

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact. 

00:00: Intro

01:36: The DoorDash Knicks bus and popular NYC ads

03:40: Why the Museum of Sex ads are impactful 

06:00: How do you measure if it’s working

08:15: Lessons from The Ordinary bus  

13:45: An opportunity for product sampling 

15:15: Honing in on cultural events

16:50: The S train in NYC and unique opportunities 

21:40: What actually makes a good bus ad

 

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success. 

00:00: Intro

02:30: The World cup brand at large  

04:45: Global demographics and opportunities  

08:30: Opportunities for creators 

11:15: Unexpected brands getting in on the action

14:00: Benefits of US Women’s Soccer vs Men’s team

18:00: Local vs. international activations

22:40: What comes after the World Cup

 

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers. 

00:00: Intro

00:40: Pinterest wants you to touch grass

04:00: How Pinterest wants to differentiate itself from other social media sites 

06:20: Pulling off a phone-free experience at Coachella

10:45: Logging off and doing hobbies is cool now 

13:50: What does community engagement look like 

21:15: Building goodwill at in-person events 

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape? 

00:00: Intro

00:55: Main takeaways from upfronts week

06:50: Emphasis on live events and execs 

09:25: The presence of creators 

13:30: What are they really selling at upfronts?

16:45: Who is paying attention to upfronts?

18:40: How do you break news at these events

For more of our reporting: 

https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message

https://www.marketingbrew.com/stories/at-upfronts-warner-bros-discovery-focuses-on-cultural-influence-over-showmanship

https://www.marketingbrew.com/stories/televisaunivision-focuses-on-moving-hispanic-audiences-with-more-sports-streaming

https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to mkbw@morningbrew.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices