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19 episódios
Design, Refine, Succeed: The Impact of Iterative Thinking
14/03/2025 | 12minWelcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, Craig Nishizaki and Michael Woo explore why iterative design is a crucial business strategy for long-term success.
🔍 What You’ll Learn:
Why a "one-and-done" UX approach puts businesses at a disadvantage
How continuous optimization improves retention, conversion rates, and revenue
Cost-effective strategies for implementing ongoing user feedback loops
The power of small, high-impact changes over expensive full-scale redesigns
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X]: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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TuneIn + AlexaHow to Build a Research Program on a Tight Budget
07/03/2025 | 39minWelcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, host Michael Woo sits down with guest Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success.
🔍 What You’ll Learn:
Why research is essential, even for small teams or solo researchers
How to leverage affordable tools and creative recruiting methods
The key differences between internal research teams and external agencies
Strategies to align research with business goals to maximize impact
How to showcase ROI and gain stakeholder buy-in for continued investment
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
--------------------------
Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/
Scott Klein | UX Research Director: https://www.linkedin.com/in/scottaklein/
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Connect with UpTop
--------------------------
LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X]: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + AlexaHow to Measure the Impact of UX Design
21/02/2025 | 40minWelcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, hosts Craig Nishizaki and Michael Woo dive into the essential topic of measuring the impact of UX design. UX is often seen as difficult to quantify, but tying UX metrics to business outcomes is crucial for securing investment, optimizing user experiences, and driving measurable success.
🔍 What You’ll Learn:
Why UX is a critical business investment, not just a visual enhancement
How to conduct benchmark studies to measure UX improvements
The key UX metrics that connect to business KPIs like revenue and retention
How to balance quantitative and qualitative research for deeper insights
Real-world examples of UX optimizations that led to major business gains
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
--------------------------
Episode Particulars
--------------------------
Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/
--------------------------
Connect with UpTop
--------------------------
LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + AlexaFrom Insights to Impact: Acting on Customer Journey Maps
10/01/2025 | 30minWelcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals. Learn how to move beyond the basics of journey mapping to frame opportunities effectively, generate creative solutions, and validate them for maximum impact.
🔍 What You’ll Learn:
Leveraging "How-Might-We" Statements for Problem Framing
Common Mistakes in Identifying Opportunities
Techniques for Generating and Prioritizing Solutions
Validating Ideas Through Usability Testing
Communicating UX Impact to Key Stakeholders
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
--------------------------
Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/
--------------------------
Connect with UpTop
--------------------------
LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
--------------------------
PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + AlexaUncovering Pain Points: How Qualitative Research Improves Customer Experience
12/12/2024 | 25minWelcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences.
From identifying emotional pain points to bridging the gap between customer needs and business goals, Cristie shares real-world examples and best practices from her extensive experience, including consulting for the world’s largest e-commerce company.
🔍 What You’ll Learn:
Why qualitative research is essential for uncovering customer pain points
How qualitative and quantitative research complement each other
Best practices for conducting impactful qualitative studies
Real examples of using insights to influence product roadmaps
The power of empathy in UX design
--
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
Tags: UX design, UX strategy, user experience, business strategy, qualitative research, quantitative research
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Episode Particulars
--------------------------
Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/
Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/
--------------------------
Connect with UpTop
--------------------------
LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
--------------------------
PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
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Sobre Results by Design: UX Insights for Business Leaders
Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey.Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studies, and practical advice to help you navigate the complex landscape of user experience design.Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Whether you’re a seasoned executive or just starting to explore the world of UX, “Results by Design” is your go-to resource for unlocking the potential of user experience to achieve remarkable results. Tune in, take action, and design your way to success!Learn more about us and visit our website!https://uptopcorp.com/
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Results by Design: UX Insights for Business Leaders
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