Full Steam Ahead: Driving Change in Finance with Funto Agbeniga
Download our checklist, 6 practices of a fulfilling Finance career Enter the competition today: www.soldo.com/competitionWhat does it take to keep a finance function firmly on track in one of the UK’s most asset-heavy industries?In this episode of The CFO Playbook, David McClelland is joined by Funto Agbeniga, Head of Finance at GB Railfreight, to explore her intentional career journey and the leadership lessons she’s picked up along the way. From her early days at KPMG, to roles at Unilever and the charitable sector, Funto has made purposeful stops along the way — each one shaping how she drives transformation and keeps momentum in her career.Listeners will gain a firsthand look at how finance powers GB Railfreight’s operations — from keeping contracts on the right track and managing the life cycle of heavy-duty assets, to balancing short-term reporting with the long-haul view of strategy. Funto shares how she’s helped her team move from number-crunching to true business partnering, ensuring finance always has a seat at the table when critical decisions are made.Our conversation also dives into transformation and innovation: from the role of AI and tools like ChatGPT, to investing in the Class 99 dual-mode locomotive — a major step in building a more sustainable railway. Funto reflects on the importance of leadership visibility, nurturing future talent, and why finance leaders need to understand their stakeholders beyond the numbers.It’s not only understanding others that Funto highlights, but it is also about ensuring you are staying true to yourself. Funto advice: don’t settle — be the driver of your own locomotive.
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From Finance to Focus: Building a Product-Led Culture at Yoto with CFO Ben Averis
Download our checklist, The 8 CFO Stategies for Smart ScalingEnter the competition today: www.soldo.com/competition What does it mean to build a finance function that is truly aligned with product, operations and customers?In this episode of The CFO Playbook, David McClelland is joined by Ben Averis, CFO of Yoto, the screen-free audio platform helping children explore stories, music and learning on their own terms. Ben shares his strategic journey of steering Yoto through its ambitious expansion across five countries, including the US, which stands as its largest market. Listeners will gain a firsthand account of balancing operational growth with financial discipline in a seasonal business, as well as insights into the distinct challenges of raising capital and making sound decisions in a fast-paced startup environment.Our conversation takes a deep dive into Ben's transition across industries, from navigating the turbulent waters of the travel sector during the pandemic to embracing the vibrant startup landscape at Yoto. His reflections on cash flow management during crises offer valuable lessons and underscore the critical nature of agility and foresight in financial leadership. We also explore the broader scope of Ben’s role, which encompasses finance, operations, and supply chain management, highlighting the importance of strategic planning and collaboration for informed decision-making.Ever wondered how AI and outsourcing can revolutionise productivity? Ben unveils the innovative ways Yoto is leveraging these tools to enhance efficiency and maintain flexibility, especially in a seasonal market. Through strategic playdates and community-driven content creation, Yoto fosters a vibrant ecosystem that stands resilient against competition. Ben shares his vision for progressive finance, where clarity and simplicity reign supreme, and invites listeners to transform insights into action with a unique high-value resource crafted to guide finance leaders on their journey.
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FinOps and Beyond: The Hybrid Role of a CFO-COO with Charlie Hunt
What if you could transform your finance operations by integrating technology and automation into every aspect of your business strategy? In this episode of The CFO Playbook, David McClelland is joined by fractional CFO-COO Charlie Hunt to explore how FinOps are reshaping the landscape of finance by shifting from isolated departments to integrated roles, with finance leaders becoming strategic partners to CEOs.Starting out in retail banking during the 2008 financial crash to now working with a portfolio of companies as a fractional CFO-COO, Charlie is an advocate for the hybridisation of the roles, emphasising trust and collaboration with CEOs as a paramount feature. FinOps, as a philosophy, merges financial and operational efficiencies, streamlining processes like reporting and cash flow management, ultimately boosting business performance. For modern businesses, this dual understanding is pivotal, especially in fast changing economic conditions, integrating financial insights with broader operational strategies can be a catalyst for growth and transformation.From her experience of working in construction and manufacturing, Charlie explains that despite some initial resistance, traditional sectors are now embracing transformation through the adoption of technology. Integrating tools such as automated reporting and cloud accounting software are significantly enhancing efficiency. Hear about the evolving nature of software, the imperative for finance teams to stay current with technological advancements, and the critical traits of curiosity and adaptability for today's finance leaders. Download your free CFO-COO alignment checklist here.Find all episodes of The CFO Playbook here
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Europe's Role in the Global Tech Arena, a CFO’s View with Accel’s Ben Dooley
In the latest episode of The CFO Playbook, David McClelland is joined by Ben Dooley, CFO at Accel to explore nuances of the CFO role within lean, agile organisations with vast geographical footprints. Highlighting venture capital's vibrant evolution, Ben shares the ripple effect of successful startups and Accel’s strategic focus on early-stage tech investments across Europe, Israel, and India. Hear how Accel's vision complements Silicon Valley's tech dominance and the necessity for European firms to establish their US presence while preserving their European roots.Highlighting the role of a CFO in guiding companies through growth stages, including pre-IPO rounds, in a rapidly evolving VC landscape, Ben explains the significance of nurturing relationships with portfolio companies and investors alike. Drawing clear distinctions from other industries, Ben highlights the nuances of being a CFO in a VC firm, explaining the predictability of revenue streams and cost structures that set venture capital apart. With universal importance of clear communication and strategic foresight when engaging with stakeholders remaining paramount, particularly in the fast-paced world of venture capital.Reflecting on his own approach as a CFO, Ben emphasises the use of storytelling in boardrooms and the longstanding power of the elevator pitch, especially in an era of AI and cybersecurity challenges. From emerging trends to best practices, this episode is packed with insights for aspiring and current finance leaders navigating complex business environments.Find all episodes of The CFO Playbook here.
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Adapting to Market Fluctuations: A CFO's Guide to Consumer Behaviour with Claire Caulliez
Beyond the balance sheet, what strategies do CFOs in the fast-moving consumer goods industry deploy to stay ahead in a rapidly evolving market? In this episode, Claire Caulliez, CFO at Nestle Italy & Malta, gives David McClelland a behind the scenes insight into the unique challenges finance leaders face in an industry driven by high volume and fierce brand loyalty. Claire’s strategies for smart sourcing, hedging, and agile pricing are not just tactics but essential tools for sustaining consumer attention and ensuring product availability. Highlighting how agility in financial planning is paramount amidst whirlwind changes in buying tastes and commodity prices, Claire explains that much like managing personal finances, it's about distinguishing between essentials and expendables.Discussing the broader role of a CFO in fuelling growth, Claire advocates collaboration across departments including sales, supply chain, and HR, as being critical for transparency and risk management, while having the courage to be a change-maker within the organisation. Find all episodes of The CFO Playbook here
Being a finance leader is no longer just about controlling costs. 2025’s CFOs are trusted business leaders and innovators that drive growth throughout the organisation. Hosted by technology reporter, presenter and consumer champion, David McClelland, The CFO Playbook features interviews with world-class CFOs, finance leaders and founders from some of the fastest growing companies. The CFO Playbook is brought to you by Soldo.
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