The Focus Group Podcast

Rachel Janfaza sits in for Sarah on this week’s Focus Group to take a look at Gen Z’s personal finances, from their long-term outlooks to their day-to-day habits…especially their investments in crypto and how they’re engaging with sports betting and prediction markets. Ed Elson, co-host of Prof G Markets, joins Rachel.
Pre-order Sarah’s book, How to Eat an Elephant, coming in September!
Show notes:
Rachel in The Up and Up: How Gen Z spends, saves, and invests
Rachel in The Up and Up: The Kalshi election
Ed’s interview with Kalshi founder Tarek Mansour

The Texas Senate primary on March 3 between James Talarico and Rep. Jasmine Crockett is a toxic cesspool on Twitter. But Texas Democrats are practically giddy over how much they like both candidates. Atlantic staff writer Elaine Godfrey, who's profiled both candidates, joins the show to chat about the race and discuss why she was kicked out of a Jasmine Crockett campaign event.
By Elaine Godfrey:
Why I Got Thrown Out of a Jasmine Crockett Rally
Audio of Elaine being kicked out: ‘Elaine From Atlantic … She Needs to Leave’
Texas's Pete
A Democrat for the Trump Era

Sen. John Cornyn has been a consistent ally of President Trump. Even Trump likes him just fine...but that may not be enough to save him in Texas, because he may have just been too mild-mannered for too long. He's running against a scandal-plagued (but combative) Attorney General, and a less scandal-plagued (but also less known) newcomer. Texas Monthly writer Eric Benson joins Sarah to break down the Republican brawl in the Lone Star State.
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Show notes:
Eric Benson's John Cornyn profile: The Last Ride of Big Bad John

More and more Trump voters are souring on his administration. But why? Inflation, immigration, and Epstein are all in the mix, but there's a giant mosaic of disappointments. We needed a second qualitative researcher to make sense of it all. Democratic pollster Margie Omero joins the show to discuss what she's heard in her own focus groups, listen to Trump voters who are down on his job performance, and check in with the Democratic base.
Get free shipping and 365 day returns from Quince at https://Quince.com/THEFOCUSGROUP.
Margie's focus groups:
Trump’s Problems With Latinos Go Deeper Than the Economy
14 Wellness Voters Talk Parenting, MAHA and Social Media

Why are Gen Z men drifting right while Gen Z women move left? And why do right-wing zoomers think the gender gap is so wide? Sarah Longwell talks with the newest Bulwark contributor Rachel Janfaza, founder of The Up and Up, to analyze new focus groups of Gen Z Trump voters. They also get into these voters' Trump fatigue on foreign policy, why a future JD Vance presidential run isn't appealing, and whether these voters could ever date someone across the political divide.
The Bulwark is heading to Minneapolis, and then to Texas. Get your tickets at https://TheBulwark.com/Events.
Show notes:
Rachel in Vox: The quiet reason why Trump is losing Gen Z
From November 2025: Rachel Janfaza on The Focus Group Podcast