This Is TASTE

Zeena Lattouf Joy is the founder and head baker of Zeena Bakery, a Palestinian American bakery based in NYC. Their ma’amoul, focaccia, and other treats are beloved mainstays of the artisan side of the Fort Greene farmers’ market—and a regular part of Aliza’s weekend routine. Today on the show, Zeena talks about building a bakery that supports farmers in NYC and the Levant, the realities of operating a bakery stand at the market, and her plans for the future.

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Carla Lalli built her name in the Bon Appétit Test Kitchen before going independent and publishing two best-selling cookbooks. Yet there was much more going on in her life. Her marriage ended after 24 years, and her sparkling new book, Food Is a Feeling, tells the story through 65 recipes and 30 essays that treat cooking not as a lifestyle brand extension but as the thing that got her through it all. In this episode, Carla and Matt talk Substack life, savvy recipe shortcuts, and getting it all down in a voice that feels true to real life, not online life.

Read Carla’s Substack: Food Processing

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Zach Griff spent nearly seven years as The Points Guy’s most recognizable reporter, filing dispatches from first-class cabins and airport lounges around the world—before walking away in 2025 to launch his own venture, From the Tray Table. Today he joins Matt to talk about what actually makes airline food good, the science of why food tastes different at 30,000 feet, the credit-card-fueled arms race over airport lounges, and how one might achieve the coveted Delta 360 status.

And it’s the return of Three Things, where Aliza and Matt discuss what’s interesting in the food world and beyond including amazing juice at Olabisi Sips, stops at Morning Sunshine Market in Ellenville, NY, Eataly Caffè in Manhattan, and Win Son in Brooklyn. Also: Maya Kaimal’s new Indo-Chinese sauce line, and watching Moonlighting for the first time is highly recommended.

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Sally Ekus has been inside the cookbook business since before she could walk—literally stuffing press kits for her mother’s culinary PR firm as a kid. Now a senior literary agent at Jean V. Naggar Literary Agency leading the Ekus Group, she’s brokered hundreds of book deals and become one of publishing’s most transparent voices on how cookbooks actually get made. She’s behind the terrific Substack Not So Secret Agent, and Matt speaks with her about what agents really do for authors day to day, why a book deal is rarely a retirement plan, and some favorite books from years past.

Also on the show we have a great conversation about Rebecca Eisenberg, author of the terrific new book Small-Batch Breads.

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Patrick Miller is the founder and distiller of Faccia Brutto, an Italian-style spirits brand based in Brooklyn, New York. He worked as a chef for 19 years in some of LA and New York’s brightest restaurants, and he began making amari as holiday gifts for loved ones while working as the chef-partner at Rucola in Brooklyn. Today Faccia Bruttio is busy using old-world techniques to create singular and special amari and aperitivi, and on the show, we go deep into their process and vision.

And it’s the return of Three Things, where Aliza and Matt discuss what’s interesting in the food world including Matt’s visits to Golden Hof in Manhattan and The Dale in the Catskills, and he previews Morgan Eckroth’s debut coffee book, Coffee, for Here. Aliza visits a Creole pop-up from Chasing Chaz, enjoys Ha’s Snack Bar a great deal, and tries Julia Sherman’s new salad dressing.

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