Wild Ideas Worth Living

Joe Holder is a Nike Master Trainer and GQ fitness columnist with a track record of coaching elite athletes and high profile clients. Grounded in a background in health and wellness, he brings a practical approach to endurance training and overall fitness. His work spans marathon training, thru hike preparation, and strategies to support long term health and performance.

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In January 2026, Taryn Smith became the third American woman to row solo across the Atlantic Ocean, completing a 46 day Atlantic Ocean crossing in open water conditions. With no rowing experience beforehand, she leaned on a foundation built through world travel, the New York City Marathon, and summers exploring Idaho’s Sawtooth Mountains.

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Shane Schieffer is an endurance swimmer who spent more than 15 years dreaming of a full length swim of Lake Powell, the desert reservoir stretching from Utah into Arizona. In September 2025, he became the first person to complete it, covering 140 miles in 11 days while towing 215 pounds of gear. The route carried him through a remote landscape of sand colored canyons, rock formations, and isolated shorelines.

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Nikki Bettis turned a simple hike on the Appalachian Trail into an audacious plan to thru hike the entire trail with her fifteen kids, ranging in age from 4 to 21. As a single mom in rural Virginia facing financial and emotional strain, Nikki hoped the physical challenge and months spent outdoors together could help her family reconnect and find a way forward.

Connect with Nikki: 

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Adventurer Garrett Gee turned a four month family trip in 2015 into The Bucket List Family, documenting world travel with his wife, Jessica, and their kids. What began as videos shared on YouTube and Instagram became a global family travel brand with millions of followers, built on experiences from shark diving in South Africa to hot air balloons in Turkey and biking through shrines and gardens in Japan.

Connect with Garrett & The Bucket List Family: 

Website

Instagram

YouTube

Explore the REI and Intrepid Travel collections

Thank you to our sponsors: 

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Ocean Bottle

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