S3 • E14 | Why Most Pharma Brands Fail at Omnichannel (And How to Fix It) | Omnichannel Marketing in Pharma | Ft. Nick Smith - President - Loud Canvas Health & Former Digital Strategist Eversana | 21 Min Pharma Edge Powered by Game of Pharma
What does real omnichannel marketing look like in today’s pharma world?In this episode of Game of Pharma, we sit down with Nick Smith—Founder of Loud Canvas Health and ex-Eversana leader, to unpack what’s changed in pharma omnichannel, why personalization beats presence, and how behavior data can reshape brand strategy. Nick has worked on both niche and large-scale brands and shares powerful insights on:Aligning brand goals with HCP and payer behaviorCreating omnichannel journeys that actually convertWhy rep visits are still gold (if tracked right)Structuring websites for different stakeholdersUsing omnichannel maturity models to future-proof brand plansWhether you're in brand, marketing, or access strategy, this episode will challenge the way you think about omnichannel in pharma. Don’t forget to like, and hit the follow icon to stay updated with new episodes!#OmnichannelMarketing #PharmaMarketing #HealthcareStrategy #GameOfPharma #NickSmith #DigitalHealth #PatientCentric #HCPengagement #PayerStrategy #MarketingPodcastNick's LinkedIn: https://www.linkedin.com/in/therealnicksmith/Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/Follow us on social media-Website: https://gameofpharma.com/Instagram: https://www.instagram.com/gameofpharma/LinkedIn: https://www.linkedin.com/company/game-of-pharma/
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S3 • E13 | How Indian Pharmacies Are Going Digital | How Tech Is Changing Indian Pharmacies | Ft. Kaushal Shah - Founder PillO & eVitalRx | 21 Min Pharma Edge Powered by Game of Pharma
What if your medicines could be delivered faster than your pizza and by your trusted local pharmacist?In this episode of 21 Min Pharma Edge powered by Game of Pharma, we sit down with Kaushal Shah, the visionary behind eVitalRx and PillO, two startups that are redefining how India experiences pharmacy. From disrupting traditional retail chemists to building a digital backbone for pharmacies, Kaushal Shah walks us through his bold vision for the future. In this episode, we cover:The idea behind delivering medicines in under 60 minutesHow PillO partners with local pharmacies to challenge the giantsBalancing speed, safety, and trust in healthcare delivery If you're curious about the intersection of healthcare, tech, and Indian innovation — this one’s a must-watch. Don’t forget to like, comment, and subscribe for more episodes of Game of Pharma.Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts. #PharmaTech #eVitalRx #PillO #HealthcareInnovation #GameOfPharma #PharmacyStartup #QuickCommerce #HealthDelivery #IndianStartups #KaushalShah #21minpharmaedge #pharmapodcast #pharmacy #pharmacist Kaushal Shah's LinkedIn: https://www.linkedin.com/in/kaushalshah06/Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/Follow us on social media-Website: https://gameofpharma.com/Instagram: https://www.instagram.com/gameofpharma/LinkedIn: https://www.linkedin.com/company/game-of-pharma/
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S3 • E12 Part 2 | This Healthcare Idea Could Be India’s Next Big Startup | Infusion Centers Are the Future—Here’s Why Ft. Dr. Prateek Bhatia - Vice President & GM at Intrafusion by McKesson | 21 Min Pharma Edge Powered by Game of Pharma
In this episode, we sit down with Dr. Prateek Bhatia, Vice President & GM at Intrafusion by McKesson, to uncover his inspiring journey from being a pharmacy student in Pune, India to leading one of the most crucial verticals in the U.S. healthcare system. What you’ll learn:– Key trends shaping the infusion therapy market – The biggest challenge health systems face today – Why infusion services are a critical part of modern care – Can India become the next big hub for infusion startups? – A rapid-fire round with fresh insights and fun!This is a must-watch for pharmacy students, young professionals, and anyone curious about global healthcare leadership and innovation.Stay tuned with us!Don’t forget to like, comment, and subscribe for more insights on innovation and disruption in healthcare.#Gameofpharma #pharmapodcast #infusionindustry #pharmaindustryAvailable on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts. Dr. Prateek's LinkedIn: https://www.linkedin.com/in/prateek-bhatia/Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/Follow us on social media-Website: https://gameofpharma.com/Instagram: https://www.instagram.com/gameofpharma/LinkedIn: https://www.linkedin.com/company/game-of-pharma/
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S3 • E12 Part 1 | From B.Pharm in Pune to VP at McKesson | How to Succeed in U.S. Healthcare Industry Ft. Dr. Prateek Bhatia - Vice President & GM at Intrafusion by McKesson | 21 Min Pharma Edge Powered by Game of Pharma
In this episode, we sit down with Dr. Prateek Bhatia, Vice President & GM at Intrafusion by McKesson, to uncover his inspiring journey from being a pharmacy student in Pune, India to leading one of the most crucial verticals in the U.S. healthcare system. What you’ll learn:– His real-life journey from B.Pharm to VP at McKesson– Why he chose pharmacy and what kept him going– The evolving trend of pharmacy grads moving abroad– Key differences in work culture: India vs the U.S.– Insights into the infusion and specialty pharmacy industry– His leadership learnings and advice for the next generationThis is a must-watch for pharmacy students, young professionals, and anyone curious about global healthcare leadership and innovation. Stay tuned for Part 2—where we dive deeper into the infusion industry!Don’t forget to like, comment, and subscribe for more insights on innovation and disruption in healthcare.#Gameofpharma #globalpharmacareer #pharmawarriors #indianpharma #pharmapodcast Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts. Dr. Prateek's LinkedIn: https://www.linkedin.com/in/prateek-bhatia/Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/Follow us on social media-Website: https://gameofpharma.com/Instagram: https://www.instagram.com/gameofpharma/LinkedIn: https://www.linkedin.com/company/game-of-pharma/
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S3 • E11 | The Rise of Quick Commerce & What Pharma Must Learn | The Future of Instant Pharma Delivery Ft. Sharad Harjai - Growth Consultant | Ex - Delivery Hero, Blinkit, Pharmeasy | 21 Min Pharma Edge Powered by Game of Pharma
Why is pharma still lagging in the quick commerce revolution?In this thought-provoking episode, we sit down with Sharad Harjai – Startup Growth Consultant and ex-leader at Delivery Hero, PharmEasy, and Blinkit – to explore why the healthcare sector hasn’t yet cracked the 10-minute delivery model.We discuss:The rapid rise of quick commerce in IndiaWhy medicines are missing from the top Q-commerce categoriesChallenges unique to pharma logistics and regulationsHow the industry can adopt instant delivery modelsGlobal trends in Q-commerce that could reshape healthcare deliveryIf you’re in healthcare, pharma, logistics, or just curious about the future of fast delivery, this one’s for you!Don’t forget to like, comment, and share for more insights on innovation and disruption in healthcare.#Gameofpharma #quickcommerce #instantdelivery #epharmacy #pharmapodcast Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts. Sharad's LinkedIn: https://www.linkedin.com/in/sharadharjai/Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/Follow us on social media-Website: https://gameofpharma.com/Instagram: https://www.instagram.com/gameofpharma/LinkedIn: https://www.linkedin.com/company/game-of-pharma/
Welcome to Game of Pharma, one of the top podcasts in the pharmaceutical industry with a community of over 25,000 pharma professionals! We've introduced two engaging series: The MED Talk and 21 Min. Pharma Edge, brings expert insights, industry trends, and innovations shaping the future of healthcare. Join us as we explore the evolving world of pharma through captivating discussions. Stay ahead in the Game of Pharma!
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