Twisha Patni | Buck, Multidisciplinary Design, Process, Illustration Systems and Google Gemini
Learn more about Twisha at https://www.twishapatni.comLearn more about the podcast at https://jackvaughan.comToday, I’m speaking with Twisha Patni, an Art Director & Graphic Designer.She’s worked with brands such as Apple, Spotify, Netflix, NYTimes, The Economist, and is now at Buck.We spoke about— Being multidisciplinary— How she’s developed over time— Her work at Buck— Illustration systems for Gemini— Internships— Style, dabbling— Personal fulfillment & burnout— How to root visual design in concept & strategy— and much, much more.As always, if you appreciate the show, leave a rating wherever you’re listening, or share it somewhere. And now I hope you enjoy this interview with Twisha Patni.Summary (AI generated)In this conversation, Twisha Patni, an accomplished art director and graphic designer, shares her journey through the design world, emphasizing the importance of curiosity, multidisciplinary skills, and the evolution of design roles. She discusses her experiences at Buck, her transition to art director, and the significance of mentorship in her career. Twisha also delves into the balance between play and work, her sources of inspiration, and the creative strategies behind successful projects, including her work with Google on the Gemini platform. As she reflects on her future aspirations, she expresses a desire to explore entrepreneurial ventures while maintaining a passion for her craft.Chapters (AI generated)00:00 The Evolution of Design Roles03:31 Curiosity and the Journey of Learning06:25 The Balance of Yes and No09:20 Identity and the Illustrator’s Journey12:25 The Art of Storytelling in Design14:46 Play and Experimentation in Craft18:02 Finding Inspiration Beyond the Canvas20:43 Mentorship and Growth in Design23:51 Transitioning to Art Direction27:03 Navigating Styles and Techniques30:05 Creative Strategy and Conceptual Depth31:21 Dreams of Podcasting31:49 Creative Direction in Big Projects35:34 Collaboration with Microsoft37:25 Understanding Client Briefs40:18 The Balance of Resources41:07 Career Journey and Internships44:01 Branding and Design Execution44:51 Creative Strategy vs. Art Direction47:11 Surprise and Delight in Design48:42 Teaching Creative Thinking55:00 Working on Gemini Project01:01:15 Future Aspirations