The Instagram Stories - Social Media News

Today on the show, the Head of Instagram, Adam Mosseri, talks about what Creators should focus on in 2026, how to adjust your Instagram algorithm settings, how to Edit a Reel after posting it (hint: you can't!) and the future of the Edits app on the desktop.  Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today we hear from Mr. Beast, aka Jimmy Donaldson, on which platform is the most important to create content for, and why. If you've ever struggled with this question, and I certainly have, you're going to like this episode. Also the Instagram @creators account explains the analytics stat "when people liked this" for videos, and why it's so important. Lastly the YouTube team explains Brand Partner Video Access via BrandConnect. YouTube: Sneak Peek: Brand Partner Video Access via BrandConnect (YouTube)Instagram: Analytics - Using the When People Liked (Instagram)YouTube: Mr. Beast and the Attention Economy (YouTube) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instagram has added Story Re-Sharing - I explain how we all did this before using workarounds, but how businesses and brands can use this new feature strategically. Also Instagram is rolling out Reels topic customization in the USA this week, plus testing Early Access Reels. The YouTube team is has been improving the YouTube Studio Inspiration tab, the Create app and Thumbnail/Title A/B testing. Then after the end music, I do Wednesday Waffle where I talk about an idea for a show that you can definitely steal (or hit me up to collab). Links:Instagram: Public Story Sharing (Threads)Instagram: Control What You See in the Reels Tab (Instagram)Instagram: Early Access Reels (Threads) YouTube: Updates to YouTube Create (YouTube)YouTube: Improvements to the Inspiration Tab (YouTube)YouTube: Thumbnail and Title A/B Testing (YouTube)  Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Head of Instagram's weekly Ask Me Anything is always packed full of good questions. Today's episode includes answers to questions like "how short is too short for a Reel?", "How long should I try to make new content before moving on if it's not working?", "What counts as a view for photos or a carousel?", and "Does someone viewing my Reel at 2x affect the calculated watch time?"Links: Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

People have been writing "Dear Algo" on Threads with requests for how their feed should be different - and now Threads is testing supporting these requests. Additionally, the Head of Instagram, Adam Mosseri explains why they move the buttons around at the bottom, and YouTube Liaison Rene Ritchie explains how to link from a YouTube Short to a longform video. Links:Threads: "Dear Algo" support in testing (Threads)Instagram: Why Bottom Row Changed (Instagram)YouTube: Stop Blaming the Algorithm: What Really Drives Views (ft. YouTube’s Rene Ritchie) (YouTube) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.