Running With Wolves

Most brands think they're being polarizing. They're being lazy. There's a difference between a take that splits opinion on something your audience cares about — and a take that crosses their values entirely. One pulls your highest value buyer closer. The other pushes them out of the room quietly, and you won't see it in your data until six months later when a launch underperforms and no one on your team can explain why.
In this episode of Running With Wolves, Savannah uses the Wall Street Journal's Emma Grede headline as a real time case study to break down exactly where that line is — and how to install a values filter into your marketing review so your team never crosses it by accident again. 
Here's what this episode covers:
• Why polarizing and alienating look identical in your analytics — and how to tell the difference
• The three structural problems causing brands to lose trust without knowing it
• Why brand damage shows up six months later in a launch that underperforms — not in your next monthly report
• The rule Savannah installs in every brand she works with: polarize the substance, protect the values
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
polarizing vs alienating, brand trust, values marketing, marketing strategy 2026, brand building, female founder, marketing mistakes, audience values

Most founders think AI is the threat to their business. It's not. The real threat is that you are using AI to build a brand that AI itself could have built — optimized, replaceable and completely forgettable. In this episode of Running With Wolves, Savannah breaks down everything that has changed about how buyers find brands and make purchasing decisions in 2026, why 38% of shoppers are already using AI to decide what to buy, and exactly how she runs her entire content engine off AI while her sales have grown 50% year over date.
Here's what this episode covers: 
• Why your buyers aren't scrolling your feed anymore and where they actually are 
• The two camps founders fall into with AI — and why both are getting it wrong
• The four lessons Savannah uses to train AI like a team member not a content tool
• Why AI is the engine and humans are the brand — and what flipping that means for your sales
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
AI marketing strategy, how to use AI in business, AI for founders, brand building 2026, organic marketing, AI content strategy, scale your business, marketing that converts

Some marketing campaigns stop you mid-scroll and make you think — that was genius. Others make you wonder how it ever got approved. In this episode of Running With Wolves, Savannah breaks down four real world marketing campaigns — the good, the bad and the truly wild — and what every single one of them teaches us about buyer psychology, modern brand building and where marketing is heading.
From a sales coach who built massive trust by literally showing people how she thinks, to a salon owner whose consultation videos became a triple threat of virality, engagement and conversions, to a Real Housewives cast member who turned public mockery into a digital product — and finally to a brand that completely misread its audience's emotional reality and paid the price for it.
Here's what this episode covers:
Why demonstration based marketing builds trust faster than any claim ever could
How founder vulnerability creates deeper loyalty than polished perfect content
Why marketing to skeptics instead of serving believers is one of the biggest mistakes a brand can make
The one rule every marketing campaign must follow — and what happens when you ignore it
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
marketing campaigns, buyer psychology, founder led marketing, demonstration based marketing, brand building 2026, marketing strategy, real world marketing examples, what not to do in marketing

Most founders think marketing is about getting clients and making sales. But after sitting in a room with Olympic gold medalists, ex-Google executives and some of the most powerful female founders in the nation at an invite-only St. Jude's summit — Savannah realized something much bigger. Marketing is about access. Access to rooms, people, opportunities and influence. And the life you end up living is shaped by the conversations you get invited into.
In this episode of Running With Wolves, Savannah shares her personal reflections from the Legacy of Hope summit and what it made her realize about the true power of marketing — and how to use it to open doors you didn't even know existed.
Here's what this episode covers:
Why marketing is the vehicle that opens every door — not just the ones that lead to sales
How to work backwards from your goal to build a marketing strategy that actually gets you there
Why leaving room for magic is the most important thing you can do as AI takes over execution
How to use AI as a tool without losing the humanity that makes your marketing powerful
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
marketing strategy, personal reflection, female founder, St. Jude's summit, AI and marketing, organic marketing 2026, marketing opens doors, influence and impact

Her previous launch record was $70,000 in an entire weekend. After two marketing changes she hit that number in the first 12 hours. No new products. No ads. Same audience. Same amount of content. Just a completely different understanding of what her buyers actually needed to hear to purchase.
In this episode of Running With Wolves, Savannah shares a hot off the press client case study — an Australian rave wear apparel brand that went from a revenue rollercoaster of 15-50K on non-launch months to 60K in her first month, then shattered her launch record, all from two content pillars added to her existing strategy.
Here's what this episode covers:
Why going viral and having a highly engaged audience doesn't automatically translate to sales
The market research breakthrough that revealed what her buyers actually cared about — and why it was completely different from what she assumed
The two content pillars that replaced her ads and doubled her revenue
Why most founders are marketing to the wrong buying trigger and how to find the right one
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
client case study, market research, rave wear brand, double sales, organic marketing, no ads strategy, marketing strategy 2026, how to increase sales