Breaking B2B - SaaS Marketing and B2B Marketing Podcast

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Episode #504 - 'They' tell you it takes 6-12 months to get a SaaS to the top of Google. What if I tell you 'they' are wrong?

AdLib got straight to top of page 1 in just 30 days by targeting the precise words their buyers were Googling. In this episode, Sam shows you the 4 quickest ways to get your SaaS ranking right at the top of Google. You can get started today with the content you already have...so what are you waiting for - Let's do it!

Sam gets in to:
👉 Your fastest win is a page you've already written
👉 Why you should chase “alternatives,” “best,” and “versus” searches (as those are YOUR buyers).
👉 The 5 quick technical fixes you should focus on first.
👉 Why 100 niche searches beat 10,000 'how-to' enquires.
👉 How to hit page 1 for competitor searches in just 30 days!

Check out our links for more high value content:

👉 Our Website https://www.breakingb2b.com/
👉 LinkedIn https://www.linkedin.com/in/samdunning/
👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog
👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

If you enjoyed this content, do please subscribe to my channel!

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call
→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook

Episode #503 - Mastering LinkedIn Ads: The Blueprint for B2B Success!
What does a LinkedIn ads playbook look like when it actually works? John Stewart of Min Maxed Media shares the exact approach he uses for clients right now with Sam. They cover who the playbook isn't aimed at, why the best ads don’t actually look like ads, plus the single checkbox that blew a $5k budget - Don't miss this one!

Here's what Sam & John give you in this episode:
👉 LinkedIn Ads: Debunking Misconceptions
👉 Target ICP with Professional Demographics
👉 Why Corporate Ads Lose to Meme-Style Retargeting
👉 Hot Ad Spend Strategies for New Campaigns

You can find John on LinkedIn here: https://uk.linkedin.com/in/johnstewart88

Min Maxed Media https://minmaxedmedia.com/


Check out our links for more high value content:

👉 Our Website https://www.breakingb2b.com/
👉 LinkedIn https://www.linkedin.com/in/samdunning/
👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog
👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

If you enjoyed this content, do please subscribe to my channel!

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call
→ Grab your free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook

Episode #502 - Samu Kovacs, founder of KS Media (a $1.5M ARR agency running 45+ B2B YouTube channels), joins Sam to go through the exact AI SEO system they've both been running together, so you can copy it for your own SaaS or B2B business!

Here's what's covered in this one:

👉 Research first > Feed sales calls, ICP details + competitor intel into AI to get keywords, content + messaging.
👉 Bulk up your site > Build more high-quality pages to hook more buyers.
👉 Write "best of" listicles > Use money keyword, comparison tables, add 5+ internal links.
👉 Swap listicles with partners > Who serve the same ICP without competing.
👉 Results in two months! > showing up in Google AI Overviews and around 3rd or 4th in LLM recommendations.
👉 Earn 3rd-party citations > Outreach to sites you find with AI search to land top placements + backlinks.

Samu's LinkedIn: https://hu.linkedin.com/in/samu-kovacs

Check out our links for more high value content:

👉 Our Website https://www.breakingb2b.com/
👉 LinkedIn https://www.linkedin.com/in/samdunning/
👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog
👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

If you enjoyed this content, do please subscribe to my channel!

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call
→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook

Episode #501 - Sam opens up about Gamma, the SaaS company that just crossed $100M/year, and their head of growth handing over the AI SEO playbook that helped get them there. Sam breaks it all down for you into a bitesized nuggets you can steal, and help you get more of your demos from buyers using ChatGPT over Google.
Numbers crunched: How Chattermill went from 20% > 80% AI mentions, how Kubaru achieved 60% of new leads from organic search, and what was done to climb MarqVision's demos in just 6 weeks!

Here's what we cover:

👉 How to build pages AI will actually quote
👉 How to pick the AI-Searches you can win
👉 Why every AI tool needs its own playbook
👉 How to tell if AI search is actually booking demos
👉 What to do to keep your citations alive


Check out our links for more high value content:

👉 Our Website https://www.breakingb2b.com/
👉 LinkedIn https://www.linkedin.com/in/samdunning/
👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog
👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

If you enjoyed this content, do please subscribe to my channel!

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call
→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook

Episode #500 - We're still here; 500 episodes later! Thanks so much to all listeners to the pod, it's been a wild ride, thanks for being there with us! 🥳. This week, regular contributor Samu Kovács is here with Sam to go over the full content strategy that got Breaking B2B up to $4M p/y. We cover AI SEO, LinkedIn, YouTube, organic + paid ads, and crucially, how they all contribute towards a virtuous circle of growth.

Here we go, let's get stuck in >
👉 The 3-channel system driving $4M/year in inbound
👉 How to mine sales calls to find your "money prompts" for AI-search
👉 What content actually gets cited by ChatGPT & Claude (& how to out-rank it)
👉 The LinkedIn posting + paid amplification combo to land booked calls
👉 How to convert 1 YouTube vid into a full content flywheel
👉 Why taking a bet on an influencer partnerships can earn huge trust

Check out our links for more high value content:

👉 Our Website https://www.breakingb2b.com/
👉 LinkedIn https://www.linkedin.com/in/samdunning/
👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog
👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

If you enjoyed this content, do please subscribe to my channel!