Breaking B2B - SaaS Marketing and B2B Marketing Podcast

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Episode #499 - We're knocking on the door of our 500th epsiode & Sam still has the pedal down & a tank full of gas! Are you ready for > Sam highlighting the fact that most SaaS companies think their SEO is working because traffic's up + Google rankings look awesome, but something is wrong if demos aren't showing up.
Sam explains why, laying out his "5 Levels of SaaS SEO" pinpointing exactly where your B2B could be stuck and how to get going again. Remember that ranking #1 with Google means almost zero to ChatGPT, which pulls answers from content. We end with one gut-check question to find out if your SEO is working right now....

Let's get in to it, what level are you now?
👉 Level 1 > Invisible: You don't rank.
🛠️ The Fix: list 10 real buyer searches to see who' you need to beat.

👉 Level 2 > Traffic: You are climbing but the demos aren't coming.
🛠️ The Fix: Target low-volume "money keywords".

👉 Level 3 > Google-Only: You rank, demos trickle in but AI never recommends you.
🛠️ The Fix: Get cited and named on influential sites.

👉 Level 4 > Occasional Mention: AI mentions you sometimes, but only via other content.
🛠️ The Fix: Answer questions in the first 50 words of your content.

👉 Level 5 > Your are the Default Recommendation: You show up everywhere, every time - You've won!

👉 Bonus Killer Question: If you stopped ads + outbound, what would happen?

Check out our links for more high value content:

👉 Our Website https://www.breakingb2b.com/
👉 LinkedIn https://www.linkedin.com/in/samdunning/
👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog
👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

If you enjoyed this content, do please subscribe to my channel!

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call



Episode #498 - This week, Sam gives you the exact 3-page AI SEO framework to flip your SaaS into a demo-generating machine! Sam shares the actual strategy behind a real client win that went from cold outbound, to 26+ inbound demos a month. Plus, Sam shows exactly how to get your brand actually recommended by ChatGPT. So, if you're planning to build or market a SaaS product in the future (or have one ready right now) this is the blueprint for you!



Here we go, get ready for:

👉 How to get cold outbound to 26+ inbound demos/month (in 30 days).

👉 Why less pages can work better for your SaaS

👉 How to get recommended by AI (& not just ranked on Google)

👉 Why you shouldn't neglect your Backlinks

👉 Driving leads without top of funnel Articles



Check out our links for more high value content:



👉 Our Website https://www.breakingb2b.com/

👉 LinkedIn https://www.linkedin.com/in/samdunning/

👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog

👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter



If you enjoyed this content, do please subscribe to my channel!

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call

 

Episode #497 -  In this episode, Sam maps out his own founder's journey - from grinding out B2B SaaS cold calls solo, to building a compounding content and SEO engine that now drives $300k/month in bootstrapped revenue. Sam details how & why cold calling can't scale as a standalone strategy anymore and lays out the specific inbound system he has used to get to where BB2B is today! 

 

Here's what you get with this one:

👉  How to use SEO/AEO, LinkedIn, podcast, and YouTube 

👉  Targeted VPs of Marketing, CMOs, and Heads of Demand

👉  Landing retainer clients via cold outbound to keep you afloat at the early stage

👉  Why cold calling consumes time for just a handful of real convos

👉  Why SEO + AEO (Google + ChatGPT/Perplexity) became the foundation of BB2B

👉  Sam's "money keywords" strategy of high-intent searches 

 

Check out our links for more high value content:

 

👉 Our Website  https://www.breakingb2b.com/

👉 LinkedIn https://www.linkedin.com/in/samdunning/

👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog

👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

 

If you enjoyed this content, do please subscribe to my channel!

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call

 

Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robinson's new SaaS (MoltSets), from zero to $10 million right now! You'll get access to all 3 articles from the proven plan that's already taken RB2B to Rank #1 on  Google + ChatGPT. So yes, this stuff works!

 

Here's what you get:

👉  Join Sam on his mission to rapidly scale MoltSets from zero to ten million ARR!

👉  How to use AI Search to boost SaaS demos in just 30 days

👉  Why you should focus on a niche segment of In-Market customers

👉  Why SaaS SEO FAILS when you use generic / broad Keywords

 

Check out our links for more high value content:

 

👉 Our Website  https://www.breakingb2b.com/

👉 LinkedIn https://www.linkedin.com/in/samdunning/

👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog

👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

 

If you enjoyed this content, do please subscribe to my channel!

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call

Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong support network matters far more than people often think.

 

Here's what you get on this one:

 

👉 The founders share their GTM strategies

👉 Marketing + Sales: 1 Team with 1 Dream!

👉 How to set (realistic) marketing expectations 

👉 Sam & Aimen reveal a surprising SEO strategy that beats paid-ads

👉 Learn how to run a Marketing Team with Claude (in 5 Mins)

👉 Accountability + Data Tools

 

Reach out to Aimen > https://uk.linkedin.com/in/aimenchouchane

https://intelexvision.com/

 

Check out our links for more high value content:

 

👉 Our Website  https://www.breakingb2b.com/

👉 LinkedIn https://www.linkedin.com/in/samdunning/

👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog

👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

 

If you enjoyed this content, do please subscribe to my channel!