CFO THOUGHT LEADER

David Larson still recalls the moment he challenged conventional thinking inside Thomson Reuters. A shared services team in Hyderabad, long viewed as transactional, held untapped potential. Rather than accept the status quo, Larson pushed to integrate the team into the broader finance function—despite resistance tied to time zones and skepticism. The effort required planning, persuasion, and patience, but ultimately reshaped how the organization operated.
That moment reflects a career defined less by linear progression and more by deliberate expansion. Larson began in tax at Ernst & Young before pivoting into M&A, where he “didn’t know anything about valuing companies” (tells us). Over two decades, he developed a deep understanding of how businesses function end-to-end, leading due diligence, integrations, and go-to-market alignment.
His willingness to step into the unfamiliar—relocating internationally, raising his hand for new roles, and moving beyond corporate development—enabled him to broaden into enterprise leadership. At Thomson Reuters, he progressed through finance leadership roles before becoming Chief Strategy Officer, gaining a long-term view of growth and competitive positioning.
Today, as CFO of Feedzai, Larson applies these lessons to an AI-driven business where trust and execution are paramount. He emphasizes that finance leaders must understand “how companies operate…from A to Z” (tells us), pairing data discipline with business insight.
For Larson, the CFO role has evolved beyond numbers. It is about shaping strategy, guiding investment, and helping organizations see the business clearly—end-to-end.

In this special third installment of Suite Voices, featuring general counsels from The L Suite, Laura Belmont explores how organizations can adopt AI responsibly while balancing speed with strategic direction. Building on insights from earlier episodes, she emphasizes that AI success depends on aligning usage with business goals and governance frameworks—not just rapid deployment. Belmont highlights early risks such as “shadow AI” and underscores the importance of CFO–GC collaboration in evaluating financial and legal exposure. She also stresses continuous training and vendor scrutiny, while looking ahead to a future where GCs act as systems architects embedding accountability into AI-driven decision-making.

Tom DiDesidero describes a period when SmartRecruiters was actively taking customers from a much larger competitor. It wasn’t just momentum—it was proof. “We were stealing a lot of their customers,” DiDesidero tells us, describing how that traction became a defining signal of value.
At the same time, SmartRecruiters was moving quickly on a new front. “We were really the first mover in the embedded AI product,” DiDesidero tells us, emphasizing that speed and execution—not perfection—mattered most. The team brought its AI platform to market early, leaning on strong customer relationships and credibility. Beta users quickly became paying customers, reinforcing that the strategy was working.
This combination—customer momentum and early AI execution—positioned SmartRecruiters as more than just a product. It became a strategic asset. “It’s important… it’s not just the theory, it’s the execution,” DiDesidero tells us. That distinction ultimately shaped how SAP evaluated the opportunity.
Still, the deal itself was only the beginning. Integration, he explains, is where value is realized. “You keep being you. Don’t let our bureaucracy slow you down,” DiDesidero tells us, recalling the message from SAP leadership.
Six months in, the reality is nuanced. “It’s a mixture of progress and pain every day,” he tells us. Yet, for DiDesidero, the differentiator remains the people—teams committed to building, adapting, and pushing forward.
In his view, success at scale isn’t just about strategy or technology—it’s about sustaining the behaviors that made growth possible in the first place.

Within his first 90 days at Docusign, Blake Grayson recognized the company needed to make difficult efficiency decisions following a post-COVID slowdown. Acting quickly, he partnered with leadership to address the issue, noting that “making the hard decision faster is way better than waiting,” Grayson tells us. That moment set the tone for how he approaches finance leadership—decisive, data-driven, and focused on forward momentum.
That same mindset now shapes how he views Docusign’s evolution. Long known as the “default eSignature business,” Grayson tells us, the company serves over 1.8 million customers worldwide. Yet he emphasizes that the real opportunity lies beyond the signature itself. “There’s so much more to an agreement than just the act of the signature,” he tells us, pointing to missed renewal clauses and buried pricing terms as examples of untapped value.
This realization underpins Docusign’s push into intelligent agreement management. Early results suggest traction: the platform reached more than $350 million in annualized recurring revenue within 18 months, Grayson tells us, contributing to a broader milestone of over $1 billion in both billings and free cash flow. Still, he remains measured, describing the progress as “early validation” while acknowledging the company is “in the early innings,” he tells us.
Across these moments, a consistent theme emerges. Whether evaluating operational efficiency or unlocking customer value, Grayson’s approach centers on acting with clarity and speed—using finance not as a constraint, but as a catalyst for disciplined growth.

Late one night in Calgary, Amy Wang was running final checks on a billion-dollar transaction when something didn’t sit right. “My immediate instinct…was to dismiss it,” she tells us. After all, multiple teams and advisors had already vetted the deal. But she couldn’t let it go. Instead, she challenged the work—carefully, respectfully—and was right. The correction prevented more than a million dollars from being misallocated.
That moment became a defining inflection point. It reshaped how Wang viewed leadership—not as deference to expertise, but as the willingness to trust one’s own judgment. Titles and credentials, she tells us, may signal experience, but they don’t guarantee accuracy.
Her path to CFO may appear traditional—beginning in audit and progressing through finance roles—but Wang emphasizes that the real education came from moments like this. Early in her career, she believed success meant mastering the numbers. But during Solium’s acquisition by Morgan Stanley, she saw that “everyone can read a spreadsheet,” she tells us. What truly moved the deal forward was the ability to articulate a compelling narrative behind those numbers.
Today, as CFO, Wang carries both lessons forward. Technical skills may “get you into the room,” she tells us, but leadership requires asking better questions, making decisions with imperfect information, and having the courage to speak up.
In an era increasingly shaped by AI, she believes that judgment—not data alone—will ultimately differentiate finance leaders.