CFO THOUGHT LEADER

Alex Chun already knew the management team at NEOGOV long before he became its CFO. As an investor at Warburg Pincus, he spent more than four years “in the trenches” with NEOGOV’s leadership team, flying to Los Angeles to work through operational challenges alongside them, Chun tells us.
His path to finance leadership did not begin in accounting or FP&A. Instead, Chun spent nearly a decade evaluating companies at Morgan Stanley, General Atlantic, and Warburg Pincus, developing what he calls “pattern recognition” by analyzing “dozens, if not hundreds” of businesses, Chun tells us.
That investor mindset now shapes how he leads finance. After joining NEOGOV in 2021, Chun focused on transforming finance into the company’s “centralized insights engine,” bringing quantitative discipline beyond the finance department and into sales, customer operations, and product decision-making, Chun tells us.
He contrasts the polished presentations of boardrooms with the reality of operations, where even changing the pricing of a product can require “90 steps” across multiple teams, Chun tells us.
Today, Chun is equally focused on AI’s impact across the business. At NEOGOV, teams are using AI to analyze customer conversations, automate workflows, and rethink scalability itself, Chun tells us.

Adam Goldbruch still remembers the celebration. In 2017, he stood inside a Tel Aviv startup office while employees cheered a milestone: a Disney princess quiz had generated “2.8 million page views,” he tells us. Champagne circulated as the founder delivered a visionary speech about changing communication through content.
At the time, Goldbruch was young enough to be swept up in the excitement, but skeptical enough to question what those metrics truly meant. Three years later, he found himself in the same company leading cost reductions and layoffs after realizing the celebrated KPI had not translated into sustainable value, he tells us.
That experience shaped the finance philosophy he carries today as CFO of DoorLoop. Goldbruch’s career began in construction finance, where he learned unit economics by seeing how materials and labor translated into physical buildings, he tells us. He later built FP&A functions across startups, private firms, and public companies, experiences that taught him how to identify the operational “ropes” that actually move a business forward.
At DoorLoop, that mindset surfaced again when leadership considered several new monetization initiatives. Rather than chase immediate revenue, Goldbruch modeled one-, three-, and five-year outcomes and concluded the company should focus on expanding the number of property units served, he tells us.
For Goldbruch, finance leadership is not about celebrating vanity metrics. It is about identifying the measurements that compound value over time.

When the pandemic began reshaping the world in early 2020, Sarah Riley was helping guide finance at Zoom through an unprecedented surge in demand. “You could see the volume of Zoom almost spiking up by the regions that were going into shutdown,” Riley tells us. What followed was unlike anything most software companies had experienced before. During her four years at Zoom, the company expanded from roughly $200 million in ARR to $4 billion, Riley tells us. At one point, Zoom spent nearly half a billion dollars on AWS infrastructure costs it had not anticipated, she explains.
For Riley, the experience fundamentally reshaped how she viewed finance leadership. Rather than becoming fixated on gross margin guidance or traditional planning cycles, she says the finance team had to continually reevaluate the “strategic heart” of the business as Zoom evolved from an enterprise software company into a platform supporting schools, consumers, and businesses worldwide. “Forecasting and discipline comes second” in moments of extraordinary change, Riley tells us.
That mindset now informs her role as CFO of dbt Labs, where she oversees finance, accounting, and data operations while helping guide the company through its merger with Fivetran. Riley says today’s defining challenge for software businesses is balancing legacy operating models with the realities of AI-driven transformation. “You need to balance that with how do we make sure that we’re investing aggressively enough in capturing what our user base is turning into,” she tells us.

Rick Hasselman recently boarded “a moving train,” describing his arrival at a newly merged SalesLoft and Clari business as both complex and energizing. Just a month and a half into the role, he is already immersed in integrating a $300 million-plus revenue company, he tells us.
That early moment captures a defining pattern across Hasselman’s career: a willingness to enter dynamic environments and impose structure where complexity dominates. At SalesLoft, that means unifying systems, aligning data, and translating operational activity into actionable insight. The merged platform combines sales engagement, forecasting, and conversational intelligence—capabilities that, when integrated, allow teams to “become smarter and smarter on what the next best activity is,” he tells us.
But for Hasselman, integration is not just a technical exercise—it is a strategic opportunity. As he explains, bringing together two organizations creates a chance to rethink workflows entirely. Processes that once took “three or four days” can be redesigned to take one, he tells us. This mindset reflects a broader approach: finance as an enabler of operational clarity and efficiency, rather than a function limited to reporting results.
At the center of this effort is data. Hasselman emphasizes that combining systems—from ERP to CRM—requires precision, but also unlocks new possibilities. By connecting internal data with external AI capabilities, the platform can extend its value beyond its own boundaries, he tells us.
For Hasselman, the challenge is clear: unify, simplify, and position the business to act faster—turning complexity into a competitive advantage.

Macrina Kgil recalls a moment when she first encountered blockchain technology and “could not grasp whatever it was trying to do,” she tells us. Even with an engineering background, the concept felt distant and unclear. Yet that early confusion would later become a defining thread in her career.
Years later, when the opportunity arose to join Figure, Kgil recognized something different. The company had moved beyond theory—it was actively commercializing blockchain to reshape capital markets. That realization, she tells us, drew her in. What she saw was an intersection between consumer lending and blockchain innovation, two domains she had come to understand deeply through prior roles.
At Figure, that intersection takes form as a capital marketplace where loans can be originated and sold with greater speed and transparency. Traditional processes, she explains, required extensive validation and negotiation across multiple parties. By contrast, blockchain enables a standardized system where loan ownership is visible and singular—“you can only have one owner,” she tells us—reducing inefficiencies and risks like double pledging.
This progression—from uncertainty to conviction—mirrors Kgil’s broader strategic mindset. Rather than waiting for technologies to mature, she leans into complexity, learning from within. Her decision to engage with blockchain early reflects a willingness to navigate ambiguity in pursuit of long-term impact.
For Kgil, innovation is not simply about adopting new tools. It is about applying them in ways that improve outcomes—making financial systems faster, clearer, and ultimately more effective for those who depend on them.